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Medical SEO concerns healthcare providers improving their website's ranking on search engine results pages. The goal is to increase traffic to the site so potential patients can find the provider more easily. There are different techniques used to achieve this, and the most effective ones vary depending on the needs of the individual provider.
While you always need a good foundational SEO strategy to include the basics such as optimizing your website for relevant keywords, creating optimized content, and building quality backlinks, there are other more advanced techniques that can be used in order to improve your website's ranking. These are some of the most effective medical SEO techniques that you can use to increase traffic to your website in 2022.
Revitalize Low-Ranking Content
One way to improve your website's ranking is to take a look at your existing content and see if there are pieces that could be updated or revitalized. This process is known as content refreshing. This can mean adding new images or videos, editing the text to be more relevant, or writing new content that has come to light since the original piece was published.
Not only does this improve your website's ranking, but it also ensures potential patients get the most up-to-date information possible. The best way to go about this is to take a look at your Google Analytics data to see which pieces of content are getting the least amount of traffic. You can focus on refreshing these pieces first and foremost.
Learn From Your Competitor's Top-Ranking Pages
Take a look at your competitor's top-ranking pages and see what they're doing right. This can be a great way to get ideas for new content or optimize strategies that you may not have thought of before. Once you've identified a few things your competitors do well, you can adapt them for your own site. You don't want to simply copy what your competitors are doing. This will not only be considered plagiarism, but not be likely to help you achieve a high ranking either. Instead, use their strategies as inspiration for your own content.
Identify Missed Opportunities On Long-Tail Keywords
Long-tail keywords are phrases or questions that are more specific than your average keyword. For example, rather than targeting the keyword "knee surgery," you could target the long-tail keyword "How to prepare for knee surgery." These types of keywords can be great for getting your content in front of potential patients further along in the buyer's journey and more likely to convert. To find these keywords, you can use a tool like Google Keyword Planner or Moz Keyword Explorer.
Create Innovating Content To Increase Backlinks
Backlinks remain one of the most important ranking factors for SEO, which means you need to do everything you can to increase the number of backlinks pointing to your website. One way to do this is by creating truly innovative and unique content that other websites want to link to, like an in-depth guide on a specific medical condition, an interesting case study, or a well-written blog post. Whatever it is, make sure it's high-quality and provides value to the reader. Once you've created this content, reach out to other websites in your industry and let them know about it. If they think it's worthy, they'll be happy to link to it.
Use PPC Advertisements To Increase Click Through Rate
One of the best ways to increase your website's ranking is by using PPC advertisements, which are a great way to get your website in front of potential patients who are actively searching for the services that you offer. Not only will this help increase your website's traffic, but it can also increase your click-through rate, as people who see your ad are already interested and more likely to click through to your website.
Ensure Your Website Is Mobile-Friendly
Finally, it's essential to make sure that your website is mobile-friendly. More and more people use their mobile devices to search for the things they need. If your website isn't mobile-friendly, then it's going to be very difficult for potential patients to use, which will ultimately lead to a lower ranking. If you want to ensure that your website is as successful as possible, then make sure it's mobile-friendly. You can do this by ensuring that your website is responsive and using a mobile-friendly theme.
At Digital Authority Partners, we understand how important it is for healthcare providers to rank high in search engine results. Our team of expert SEO strategists will help you create a comprehensive plan to increase your website's ranking and get more patients through your doors. Contact us today to learn more about our services and how we can help you take your medical practice to the next level.