Optimize Your Technical SEO To Gain Best Local SEO Ranking
Technical search engine optimization (SEO) is necessary for all businesses because it influences the overall effectiveness of your SEO strategies. Las Vegas technical SEO experts recommend having good technical SEO to improve your ranking on local searches.
Here are seven ways that it helps raise your website’s position on local search results pages:
- Get more targeted local traffic.
- Improve indexing and crawling.
- Optimize for mobile searches.
- Provide customers with better user experience.
- Be visible with schema markup.
- Win your local customers’ trust.
- Attract quality local backlinks.
There is a lot to discuss, so get ready to take notes.
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7 Ways Optimizing Technical SEO Boosts Local Search Ranking
Although technical SEO does not directly affect your rank on search engine results pages (SERP), it provides invaluable support for the parts of your website and content that do. Its primary function is to enhance usability and help create an exceptional user experience (UX).
To illustrate, a website could follow the absolute best of current technical SEO practices but still fails to rank on local searches because it has only the bare minimum content that a business needs. To be effective, a website should have an active upload schedule for technical SEO (or any SEO).
According to Las Vegas technical SEO agencies and experts, technical SEO can support your local SEO strategy and get your ranking higher on SERPs. Below are seven methods of applying technical SEO to raise your local SEO rank.
1. Get More Targeted Local Traffic
Much of searching and ranking involves keyword usage and content. You might then wonder how technical SEO helps. Keywords are used for writing, but they should also be used in meta tags to help crawler bots understand the content.
This usually applies to the meta title, meta description, and robots.txt files, which help search engine crawlers know what pages to look for and what to do with them. An optimized meta tag with local and relevant keywords appears more often when your target market searches.
2. Improve Indexing and Crawling
For a web page to appear in search results, bots must crawl it and add it to a search engine’s index. To do that, they look for clues that a piece of content is important and has value as a response to future queries. This is why keywords and meta tags are vital to better ranking.
Both enable search engines to identify and understand the subject matter and relate it to other content and search terms. Technical SEO also has the robots.txt file, which directs the crawler bots through your website, leading them to any updated content or prioritizing crawling new material.
3. Optimize for Mobile Searches
Today, users are more frequently taking advantage of hands-free searches, meaning you must optimize for voice queries in order to rank high in local search results. Enabling voice recognition on your website is also good for ADA compliance.
Beyond voice search, Las Vegas technical SEO best practices recommend mobile-first website design. This means that your pages will automatically adapt to any screen. Optimizing your website to load even with poor connectivity is another benefit.
4. Provide Customers With Better User Experience
Besides voice search and mobile usability, critical user experience (UX) design elements include simple website navigation and quick loading speeds. Like crawler bots, your website’s users want to know how and where to find information. The sooner they locate it, the more satisfied they will be, which is good UX.
Having a carefully planned website structure and an XML sitemap that users can reference to navigate your pages is also important. This aspect of technical SEO is not the easiest feat to achieve unless you hire a Las Vegas technical SEO agency to correctly get it done.
5. Be Visible With Schema Markup
Adding meta tags and creating robots.txt files is simple because many of the top content management systems (CMS) on the market easily allow you to generate them. The same is true for adding schema markup to provide context for your content for crawl bots to capture.
Use schema markup (also called structured data) to create rich snippets that stand out in local SERPs. The challenge is that schema markup requires more technical knowledge to correctly use. This means doing a lot of self-studying or outsourcing it instead.
6. Win Your Local Customers’ Trust
Website security is another fundamental part of excellent technical SEO, as it positively impacts trust and credibility. When looking for local businesses (as opposed to large, national companies), customers want to know that their personal information is protected when choosing to purchase your products online.
Doing something as simple as adding a secure sockets layer (SSL) certificate can turn your website from a random entry in search results into one that users are more willing to explore. This is vital because web browsers automatically warn users of the risks of entering unsecured sites.
Other security features to implement include using stronger authentication mechanisms, such as login systems with multi-factor authentication, and authorization processes such as password policies and session management techniques.
7. Attract Quality Local Backlinks
Building backlinks is a simple SEO strategy that improves rankings. However, simple does not mean easy. Not all backlinks are treated equally by search engines and users. You should have authoritative local backlinks to rank better on SERPs.
Local news and bloggers are excellent sources for this. If possible, partnering with other local businesses is another great way to farm genuine and valuable backlinks. Lastly, you can create business profiles (e.g., Google My Business) to add more inbound links to your site.
Technical SEO involves more than just making your website look good and navigate well. It raises your rank on local searches through strategies such as schema markup. Refining crawlability and indexability also boosts your website’s chance of appearing in searches.
Need help creating an effective technical SEO strategy to boost local search rankings? Contact Digital Authority Partners (DAP) to learn how we can help.
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