10 SEO Agency Tips To Bring More Traffic
An SEO agency will create a website that will attract leads and, more importantly, ensure your site visitors' conversion. Investing in SEO will improve your online visibility, eventually bringing in revenue and business growth.
SEO companies use time-tested strategies and the latest techniques based on Google’s latest algorithm changes. SEO is vibrant, versatile, and ever-changing.
Here are some SEO agency tips that could boost your site traffic.
1. Focus on Search Intent
If your goal is to drive more traffic to your website, focus on addressing your target customers’ concerns. You need to be the answer to their questions, the website they can rely on regarding updated and high-value solutions. Doing this means zeroing in on their search intent.
Considering your customers' search intent ensures they come to your page and engage with your content. Google recognizes visitors’ activities on pages. When they visit, stay, interact with your site elements, and buy or place their orders, Google indexes you as a good reference site.
Start a blog and post helpful tips and tricks. Post a complete tutorial guide and create landing pages to address your target customers’ search queries.
2. Publish High-Quality Content
Google considers a website with stellar content as a gold mine. Quality content attracts the right audience and engages them so they can take action. The best content is keyword-focused to rank better in search engines and create more organic traffic.
Content is not just text. Nowadays, people prefer other forms that are easier to digest, like videos, infographics, podcasts, how-to articles, tables, and product reviews. Having these types of content on your website improves user experience, which leads to increased site traffic.
To create quality content, get to know your audience better. Also, add industry data or statistics and examples. It would be best if you wrote content similar to how you speak.
3. Use Internal Links
Internal links are crucial to website ranking because these help search engines understand your site. Links lead Google through anchor text as these describe which pages are essential and which ones are less important. Therefore, Google can identify that your product pages are more important than your FAQs and contact pages.
When internal links are used strategically, you can improve your page authority. But how many internal links are best for SEO? The best number for most web pages is at least 20. Smaller websites may require fewer links.
4. Add FAQ Sections
You need an FAQ page to address user intent better. FAQs give brief, straightforward answers to your target audience’s queries. Your visitors will find answers to all usual questions about your products or services on one convenient page. Also, an updated FAQ page can save you time and valuable resources as your clients don't need to contact you for certain questions.
Add FAQs to your pages or create an FAQ page to improve UX. Optimize FAQ page title tags and meta descriptions. Also, use the FAQ schema so Google can identify this markup and put you in the People Also Ask snippet on the Google search results page.
The People Also Ask snippets offer users quick responses to common questions related to their query.
5. Add Quotes from Industry Experts
Adding quotes may not help rank your web page better but will improve user trust and UX. In SEO, quotes are identified as exact match keywords when users search for these in Google.
Get quotes from well-known industry experts. Use the blockquote tag to visually separate quoted content and thus must not be counted as original content. This strategy prevents search engines from flagging your site for spam.
However, stick with using short statements when adding quotes to your content. Avoid quoting too many statements from one page, or you could be flagged for duplication or plagiarism.
6. Update Title Tags, Image Backlinks, and Featured Snippets
Google will rank your site higher when you have updated and helpful content, including your title tags, image backlinks, and featured snippets. Search engines can easily understand what your web pages are about when your site elements are updated along with your content.
Title tags must be readable and relevant to be displayed higher on search results.
Meanwhile, featured snippets are additional features found at the top of SERPs. These provide websites with better visibility to users and can improve brand recognition. Optimizing your page to land these snippets can increase organic traffic to your search listings.
Snippets can also help search engines understand why your pages are the best answer to a search query.
7. Use Local SEO
Local SEO is optimizing your website so you can be visible in local searches. Having your business information, like business address, visible on your websites is one way to optimize for local search. Such information can help promote your products or services. If your business has a physical shop that serves a specific geographical area, you need local SEO.
To apply local SEO strategies, find geo-specific keywords, and make localized landing web pages. Claim and optimize your Google My Business listing to help your customers find you online.
8. Enhance Page Experience
User experience is one of Google's ranking factors. Users who find your site useful, relevant, and engaging will likely stay and convert. To start improving your website UX, create high-quality and engaging content that your audience will probably use and share.
Optimizing your site's technical components also influence user experience. Improving your website loading speeds and enhancing your site's layout are just two ways to boost page experience and increase site traffic.
9. Find and Fix Dead Webpages
Dead-end pages don't have outgoing links, header links, footer links, and navigation. These pages don't have navigation options except for going back to the previous page. Find these dead pages and fix them right away to optimize your website.
Use tools like Link Whisper, an internal link plugin for WordPress, to find dead pages. Once you find dead pages, link these somewhere to revive them. You can create a new web page to transfer content or enhance the content by adding internal links. You may also delete the page if it’s too outdated.
10. Engage in Regular Website Audits
Your website should undergo regular SEO audits to identify issues and correct these as soon as possible.
An audit analyzes how your website relates to search engines' best practices. Once these foundational issues have been identified, you can use the best SEO strategies to improve your site's rankings in organic search.
Generally, an SEO audit checks for your site's speed, mobile-friendliness, canonicalization, organic traffic, and indexing issues, to name a few. An efficient SEO agency will conduct a website audit before handling your SEO campaigns and perform regular reviews afterward.
These SEO tips can be overwhelming and time-consuming but are necessary to improve your rankings and bring more traffic. But with the help of an SEO agency, you can sit back, relax, and let the experts handle your website optimization campaigns. Investing in an experienced SEO company should be your priority considering their excellent benefits.