The Best SEO Software Available in 2023

Search engine optimization is a multifaceted discipline. Fortunately, with each of those facets, there are several tools (both free and paid for) that can help you to assess, correct, and perfect your web presence.

As a leading SEO agency, we thought we would take this opportunity to introduce you to some of our favorite SEO software for 2023 – the day-to-day tools or suitable equivalents for beginner users.

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

Google Tools

When we talk about SEO and search engine ranking position, we usually talk about Google rankings and optimization specifically. That is because Google handles more than 85% of all search traffic. It makes sense then that the search giant has some of the most valuable tools for SEO pros and beginners alike, including these completely free-to-use ones:

     1. Search Console

The Google Search Console (formerly known as Google Webmaster Tools) is a tool that allows the administrator of any website to access a wealth of information, including indexing data, and information on which keywords and phrases led to the site listing in results, and security issues, among other metrics.

As a result, the search console should be the first tool you use when you audit your SEO and conduct periodic checks on status and trends/movements.

     2. PageSpeed Insights

Your page load speed is crucial in how highly you are ranked. You can check your page speed on both desktop and mobile using the Google PageSpeed Insights tool. Not only will it tell you how fast your page loads and becomes usable, but it will also give you pointers on how to make it quicker.

     3. Analytics

Google Analytics is one of the most popular and widely used analytics tools, and for a good reason. It is powerful enough for professional use but intuitive enough that even a beginner can get some value from the tool.

What is web analytics? Essentially, it shows you where your visitors are coming from, how long they stay on each page, how many pages they look at, and your overall bounce rate (how many users came to your site and then left without doing anything). Then, when you incorporate that tool with your advertising campaigns, you can quickly see where the value lies in clicks, conversions, and return on ad spend.

     4. Spyfu

Costs vary for Spyfu, but they start at a very reasonable 9 dollars a month. You get a deep analysis of competitors, the ability to build backlinks, fantastic keyword research and tracking tools, and much more. You can use the information to hone your pay-per-click and paid advertising campaigns and ensure that your content is well-positioned to target the keywords you are likely to win.

Once you have published that content or purchased those keywords for your PPC, you can actively track your progress and make the necessary tweaks to your strategy to ensure maximum success. As a result, this is a tremendous all-around SEO management tool.

     5. Ahrefs

Regarding keyword research, the ever-popular Ahrefs makes our list of software for 2023. You can use some limited features for free, but in reality, you will likely need to move to a paid-for service – which ranges from $99 per month to $999. It’s expensive, to be sure, but if used correctly, you should be more than capable of extracting value.

The chief strength of Ahrefs is that it contains everything you need. You can audit your site (which should be the first step in any SEO strategy), you can assess your competitors, and there are powerful keyword research and analysis tools. Then, you can even generate content ideas based on what your preferred customers are actively searching for and interested in – making your blog and article content creation more straightforward, more targeted, and better positioned for quick traffic.

     6. SEOquake

SEOquake is a free tool that is particularly useful for SEO audit purposes. You can use this in real-time. For example, suppose you are interested in seeing how a particular activity has affected your scores. In that case, you can do so immediately and make any tweaks you need.

Another excellent feature is the browser extension for competitor research. You can check out the SEO of any web page you want simply by clicking a button. Because this feature sits natively in your browser bar, you can use it from and within the website.

Therefore, if you come across a competitor, you do not have to go to the SEOquake site, log in, and request data, which makes the process super fast. You can tailor this tool only to show you the information you are interested in, which is handy.

     7. SEMrush

Similar to Ahrefs in many ways, SEMrush is a suite of tools that cover every possible part of your SEO strategy: social, content, competition, paid for, links, keywords, tracking, audit – the list goes on. Prices range from $120 up to $450 per month, and as with Ahrefs, you will need to make sure that you get the plan with the features you need and use to ensure you get a return on your investment.

You can also use some features, like keyword research, for example, for free up to ten times per day to play around with the tool before you buy-in.

The Best SEO Tool of all…

For businesses of any size, in any sector, with any digital marketing goal, the ultimate SEO tool is an established and experienced SEO agency. Digital Authority Partners are an award-winning consultancy with an enviable track record of helping companies get where they need to be with their web presence.

Call the team today to discuss your online marketing requirements. We will help you create, implement, and manage a customized strategy to help your business grow and outpace the competition.