Try These 11 Easy Tips To Boost Enterprise SEO Success
When you have hundreds of pages on your website, search engine optimization (SEO) becomes more complicated. How do you make it more efficient? The answer: enterprise SEO.
If you have multiple subdomains and articles, this blog post offers 11 actionable tips to dominate search results, drive organic traffic, and improve UX:
- Optimize the page speed.
- Improve the content structure.
- Update high-performing but old content.
- Target short-tail, high-volume keywords.
- Automate many processes.
- Take care of technical SEO.
- Regularly perform content analysis.
- Scale content creation.
- Encourage teamwork.
- Improve voice search optimization.
- Create E-E-A-T content.
Read below to learn how to execute each. Let’s go!
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1. Optimize the Page Speed
A fast page speed decreases bounce rates, keeps you competitive, and contributes to a good user experience (UX). Users are more likely to return to your website, stay longer, and explore other pages.
What is the ideal page speed? Google recommends between 0 and 2 seconds, although 3 seconds is acceptable. You can achieve that by:
- Compressing images.
- Using efficient coding practices.
- Employing content delivery networks (CDNs).
- Tracking your speed and receiving suggestions for improvement with tools such as Google’s PageSpeed Insights.
2. Improve the Content Structure
Users may easily feel lost and overwhelmed when faced with so many pages, as can search engine crawlers or bots that might misunderstand your site’s context and relevance to your chosen keywords and niche. They might index the least-performing pages or rank you for terms and phrases you do not like.
Promote a good UX for your audience and satisfy search engines by improving your site structure. It also helps increase your chances of getting a featured snippet, a sought-after placement in the search results.
Some options include the following:
- Schema markup for rich snippets.
- Hierarchical menus,
- Good visual design, such as understandable menus.
- A static Home button.
- Content silos.
- Topic clusters.
3. Update High-Performing but Old Content
One of the benefits of enterprise SEO is that you might unknowingly have a few golden content nuggets out there. These pages have high traffic, engagement, and conversion, helping others rank better.
You can maximize their contributions by updating the content. It encourages re-indexing, helps you rank for new keywords, attracts more backlinks, and emphasizes your authority. It also boosts your credibility and complies with best practices.
Update your content with the following:
- New information about the topic, including statistics and examples.
- Visuals, such as infographics, videos, and images.
- Credible references and citations to back up claims.
- Better targeted keywords.
- More effective content structure, such as clear headings, subheadings, and bullet points.
- Updated internal and external links.
4. Target Short-Tail, High-Volume Keywords
Long-tail keywords are great because they deliver targeted traffic, keeping marketing expenses low while hitting the conversion rate. However, most search engine users still use short-tail ones, especially when doing voice searches.
Unlike small- and medium-sized businesses, as an enterprise, you likely now have the budget, brand name, and several pages that can potentially rank for diverse keywords. In other words, you compete more aggressively by focusing on short-tail.
Here are some keyword research and optimization tips:
- Use platforms to identify high-volume short-tail keywords based on industry or niche.
- Perform a competitor analysis.
- Match the keywords with user intent.
- Track your keywords’ performance.
- Add them to the articles and meta titles.
5. Automate Many Processes
Manual optimization becomes time-consuming and prone to human errors because of the sheer scale and complexity of managing large websites.
Automation streamlines repetitive tasks and enhances efficiency. Your team is able to focus on more strategic aspects of SEO, such as content creation and analysis.
With the right tools, you can:
- Identify relevant short-tail and long-tail keywords, analyze search volumes, and assess keyword difficulty.
- Implement on-page SEO consistently across your website.
- Plan and publish content at optimal times for your target audience.
- Track keyword rankings and performance metrics.
- Speed up technical SEO audits to identify and fix issues such as broken links, duplicate content, and crawl errors.
- Analyze your backlink profile and identify new backlinks.
- Compare your website’s performance with your competitors’ sites.
6. Take Care of Technical SEO
Technical search optimization works behind the scenes but can be the difference between getting seen in the search results and ranking well against your competitors.
It improves your crawlability and indexability, cements your content’s relevance to keywords, and boosts UX through better accessibility and usability.
Besides conducting an audit, you can:
- Use robots.txt to manage the crawl budget.
- Create and update the XML sitemap to encourage bots to visit the pages.
- Apply URL canonicalization to prevent duplicate content.
- Promote security with HTTPS and SSL certificates.
- Optimize the pages for mobile devices.
- Fix broken links through redirects or updates.
7. Regularly Perform Content Analysis
Not all pages are created equal, but deleting the least performing is not always ideal. Effectively decide by regularly doing content analysis and getting valuable data, such as what resonates with their audience, which drives engagement, and what content generates the most conversions.
Here are some tips on how to do it:
- Identify specific goals and key performance indicators (KPIs) for your content analysis. These include page views, time on the page, bounce rates, conversion rates, and social shares.
- Segment your content data according to different criteria. Examples are content type, publishing date, target audience, and marketing channels.
- Determine your top-performing content based on your predefined KPIs. Analyze what sets these pieces apart such as format, topic, or promotion strategies.
- Perform content analysis on your competitors’ strategies to identify gaps and opportunities for differentiation.
- Improve your content strategy based on your data.
8. Scale Content Creation
As a large organization, you might already have a solid brand identity and a good online and offline reputation. Many pages might be ranking well, giving you the results that you desire. The goal is to sustain these achievements, beginning with scaling your content.
- Allocating more resources to content marketing.
- Optimizing processes and workflows for higher productivity and efficiency.
This enables you to:
- Set up a centralized content calendar that all teams involved in content creation can access. Plan and schedule content publication in advance.
- Develop a mix of evergreen content and timely, trending topics to keep your content fresh and relevant.
- Diversify your content types and formats to cater to different audiences.
- Integrate content distribution into your content calendar. These include social media, email newsletters, and other digital platforms.
- Stay agile and adjust your content plan to address current events or trends.
9. Encourage Teamwork
Teamwork is an underrated but crucial ingredient in enterprise SEO. It:
- Ensures that everyone is working toward the same goals.
- Guarantees that the company uses its resources well.
- Holds everyone accountable for their roles and responsibilities.
- Leads to new ideas and innovative approaches to search optimization.
- Makes marketing strategies more adaptable to changes such as new algorithm updates.
Encourage various departments to collaborate by clearly communicating goals and roles, conducting cross-team training, and sharing resources.
10. Improve Voice Search Optimization
Voice search is a rapidly growing trend, and as more people use devices such as smart speakers and virtual assistants, optimizing for this helps you keep your lead.
- Target long-tail keywords and phrases that reflect natural language and user intent.
- Structure your content to answer common user questions about your industry or niche. One example is creating frequently asked questions (FAQ) pages.
- Optimize your website and Google My Business listing for local search.
- Maintain a consistent, updated name, address, and phone number (NAP).
- Use conversational language.
11. Create E-E-A-T Content
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness—four cardinal virtues every enterprise's content should possess to be seen and ranked.
This Google guideline seems intimidating but is simpler than you think. It includes:
- Use reputable sources, studies, and data to support your claims and demonstrate expertise.
- Add a detailed author bio highlighting your qualifications.
- Keep your information updated.
- Give comprehensive answers and actionable information.
- Prioritize quality over quantity.
- Involve guest authors or expert contributors who can provide additional insights and perspectives.
Mastering enterprise SEO involves embracing adaptation and growth. Following these tips equips you with the tools and know-how to do it.
Digital Authority Partners (DAP), a leading enterprise SEO agency, takes it further with our customized, data-driven strategies. Aligning our plan to your business objectives, audiences, and resources is the best way to scale and retain your industry leadership.
Contact us to learn more.
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