All About Brand Consistency: Tips for Unified SEO Marketing
Nowadays, many channels exist for people to come in contact with your brand. Imagine how incredibly confusing it would be if your logo, slogan, tone of voice, and other branding components were constantly different.
You’re probably thinking: what has this got to do with SEO? Honestly, any top SEO agency will tell you that integrated digital marketing essentially shows that all digital marketing channels, tools, and platforms impact one another.
In this article, you’ll learn how to create brand consistency, the positive results it brings, and its direct or indirect impact on SEO. Are you ready? Let’s get into it.
Why Is Brand Consistency Important?
Research shows that an individual will have to see your brand approximately 7-8 times before it can become memorable to them.
Now, you can see the perplexing number of channels at your disposal as a benefit here. However, with many channels comes much competition.
Furthermore, it presents opportunities for you to falter on brand consistency, leading to confusion rather than remembrance.
Overall, brand consistency is what establishes the initial connection with a potential customer, and it’s what keeps them coming back for more.
What Is Integrated Digital Marketing?
Integrated digital marketing streamlines your brand visuals, message, and tone of voice across all platforms. As a result, this enables users to become familiar with your brand, understand your values, and build a connection.
The Power of Brand Consistency
Strategically planned brand consistency has the power to improve your overall marketing performance. In addition, by aligning all of your channels, you collectively enhance the whole.
In sports, you’re sacrificing individual brilliance for a well-functioning team. And we all know one player doesn’t win championships on their own.
Below, we’ll discuss a few ways aligning your marketing efforts can drastically improve SEO, blogs, social media, and PPC.
Social Media for Blog Content Ideation
Social media does not directly impact SEO rankings – well, so most people think.
However, do not underestimate social media and SEO integration.
Firstly, let’s consider how you can utilize conversations and social listening data to create impactful SEO-focused content.
No matter your industry, your target audience is using social media to discuss products, services, pain points, pop culture, and your brand. You can utilize this to provide content that is highly likely to engage drastically.
You could create an entire content calendar out of the hot topics they’re discussing. As a result, this made you part of the conversation and considered a thought leader.
Using Social Media To Drive Website Traffic & Increase Brand Awareness
There are billions of users on social media, ready and waiting to engage. Once you’ve produced the shareable content mentioned above, you need a plan to promote it to draw traffic to your website and potentially backlinks.
There are multiple ways to do this. Firstly, you can share on your social profiles, capturing the critical themes in copy, images, or video, along with a link to your article.
Remember, for impactful SEO and content marketing integration – you must plan to promote these articles repeatedly. Unfortunately, many businesses post their new article once and hope for the best.
Create a strategy for content promotion, decide the frequency at which you will promote each article, and ensure every piece of content you produce follows this process.
Your mission is to get your content seen and your website visited by as many relevant users as possible. In addition, this can also indirectly encourage backlinks to your website. As backlinks are one of the most important ranking factors, you’ll see your website climb Google rankings.
Make Blog Articles Shareable on Social Media
Ok, we’ve discussed how you can use social media to enhance SEO articles. Now, let’s discuss how your website can help with social media.
You’ll notice some websites make social sharing incredibly easy. For example, when you include social share buttons, users can share your excellent blog articles directly from your website. Furthermore, if you actively encourage this with impactful calls to action, you’ll see more people sharing.
Why is this important? Many social media users would benefit from your product or services. They just haven’t been introduced to your brand yet.
Social sharing allows you the chance to get in front of engaged users and leverage the power of other people’s follower base.
Brand Advocates, Relationships, & Collaborations
Social media is one of the places people go to find recommendations and inspiration. However, they trust other users more than they trust you. So, if you can get brand advocates, non-competing brands, and influencers raving about your brand – you’re in a good place.
However, you can lose control over brand consistency here as other people represent your brand on your behalf, especially true with brand advocates. One way to regain control is offering competitions and incentives with specific rules, such as sharing posts and tagging friends.
Influencers and non-competing brands are a great way to gain trust, raise brand awareness, and drive conversions. The people following these accounts are engaged users who value what these people and brands say. If they refer to your content, their audience will likely read and engage with it.
Every element of digital marketing complements one another. Streamlining your strategies, branding, promotion, and tactics brings consistency to your message, enables users to become familiar with your brand quickly, and establishes strong connections much more easily.
Remember, inconsistency drives confusion, which, in turn, makes for a poor brand. Take the time to consider how each of your chosen platforms can work together, what benefits they bring to each other, and how you will implement a strategy that works every time.
If digital marketing and brand consistency isn’t your thing and you need assistance refining your approach – reach out. Our team of digital marketing, SEO experts, and social media connoisseurs are ready and waiting.