How To Make Website FAQ Pages for Great SEO Ranking
A well-written, highly informative, frequently asked questions (FAQ) page can boost your ranking on search engine results pages (SERPs). A FAQ page features your targeted keywords, uses structured data, generates backlinks, and improves the user experience, all of which contribute to better SEO.
Let’s learn how to make the best website FAQ pages by
- Researching questions your audience is asking
- Checking your competitors
- Optimizing format and adding schema
Find out how an SEO agency can add to or improve your FAQ page. Let's go!
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Research Questions Your Audience Is Likely Asking
When creating an FAQ page, it's crucial to research questions your audience may be asking. This helps you provide relevant and helpful information, address your audience’s concerns, and provide valuable insights.
By researching your audience's questions, you can gain insight into their needs, concerns, and preferences. This can help you tailor your FAQ page to meet their needs and provide a better user experience.
You also improve customer satisfaction, especially when customers can easily find the information that they need; they are more likely to have a positive experience with your brand. They consider buying your products or ordering your services today, and possibly in the future.
Because you are providing answers to common questions on your FAQ page, you can reduce the number of customer support inquiries you receive. This can save your team time and resources and help you provide more efficient customer service. Follow these tips to start your research:
- Use Google search. Input your keywords in Google and get quick suggestions as you type. If you have a site for second-hand cars, type your main keyword and see what comes up in the results. You can use "second-hand cars for sale requirements" or "second-hand cars for sale near me" to create relevant FAQ questions.
- Look at your competitors. Part of your research is looking at your competitors' FAQ pages. (We will discuss this in detail later). Look for inspiration, find gaps in their content, and find areas of improvement. Use SEMrush or iSpionage to uncover keywords they use for their FAQ pages.
- Check People Also Ask (PAA). The PAA is a SERP feature that can provide relevant questions for your FAQ page. Input your keywords “second-hand cars for sale” in Google search and get instant PAA results you can use like “What is the most reliable second-hand family car?” or “What time of year are second-hand cars cheapest?”
Check What Your Competitors Are Doing
Checking your competitor's FAQ page can provide valuable insights into their business, target audience, and strategies to attract and retain customers. By analyzing your competitor's FAQ page, you can identify their strengths and weaknesses and find ways to differentiate yourself from them.
You also identify gaps in your FAQ page by comparing your competitor's FAQ page to yours. As you improve your FAQ and content, you provide a better user experience and attract more traffic to your website.
Finally, keeping tabs on your competitor's FAQ page lets you stay informed about their strategies and how to adapt your own accordingly. These strategies help you with your competitor FAQ research.
- Check their FAQ main categories. Search for your main keyword using Google and check the FAQ pages of each URL result. See how they used categories to break down their FAQ pages. Decide whether you can apply these categories to your page, as well.
- Find out how they communicate with their customers. FAQs may seem boring, so some businesses prefer to converse informally to keep this page trendy and engaging. Meanwhile, some use a professional or formal tone. Find out how your competitor "talks" to their customers and see if their strategies apply to your FAQs.
- Look at what keywords they are using. As previously said, check the keywords that your competitors use in their FAQs to gather data you can use to improve your pages. If your competitor uses “second-hand cars for sale," use "second-hand cars in San Diego" or "San Diego second-hand cars for sale" to better target your audience.
Optimize FAQ Page Format and Include Schema
Using the proper format and including schema when creating your website FAQ page can benefit your users and search engines. A clear and consistent format for your FAQ page can make it easier for users to find the necessary information.
Using a proper format can also enhance the readability of your FAQ page. Use short paragraphs, bullet points, and bold or italicized text to make your content more visually appealing and easier to read.
Including schema markup on your FAQ page can help search engines understand the structure and meaning of your content. This can help your page rank higher in search engine results pages (SERPs) and attract more traffic.
Search engines can also display rich snippets in the search results when you have an FAQ schema added to your site. Rich snippets can provide users with additional information about your content, including ratings, reviews, and pricing information, which improve click-through rates. These techniques can help improve FAQ formatting and schema optimization.
- Create categories for your questions. Categorizing your FAQs help people find what they need. For an e-commerce site, categories like order issues, delivery, returns and refunds, payment methods, promos, and account questions. For a site for second-hand cars, a dedicated FAQ page is typical, but FAQ articles on their services, deals, and products are also possible.
- Set essential words or phrases in bold. Most people looking at FAQs skim the page, looking for relevant questions. To help enhance readability, bold important terms in questions and answers like payment options, return policies, offers, discount policies, and more.
- Add your contact details to your FAQ page. Place your phone number, email address, business address, and social media links in a prominent area. Doing this helps your customers contact you for further information, especially with questions that not on the FAQ page.
- Keep questions and answers concise. This helps your customers easily find what they need. Answer questions immediately and include links to lead readers to different pages. A question about your second-hand car deals should have a link to your special deals page.
- Add FAQ schema markup. You can add an FAQ schema using Google Tag Manager, or if your site runs on WordPress, you can install a plugin that adds the schema for you. Additionally, you can ask an expert web developer to add a FAQ schema to your site.
- Set up an onsite search option. An onsite search box can help your customers find FAQ topics easily. Ask the help of a web developer to add and optimize an onsite search box for your website.
A well-crafted FAQ page shows your dedication, authority, and credibility. It promotes your site and improves SEO. You can create a good FAQ page by researching your audience's questions, checking your competitors, optimizing the page format, and adding schema. Consider these site FAQ tactics, and you can secure better rankings online.
Do you want to learn more about how an FAQ page can dominate search results? Contact Digital Authority Partners and find out today.
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