• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Top Reasons Why Your Website Needs SEO
seo strategy_Close up of business man hand working on laptop computer with business strategy diagram on wooden desk as concept
Marketing & SEO
December 10, 2022

Top Reasons Why Your Website Needs SEO

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content...

Get in touch with Marina

SEO
1268 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Anyone engaged in marketing or running a business has undoubtedly come across the term ‘search engine optimization,’ or SEO. SEO has become synonymous with success in the modern digital marketplace, regardless of the industry or sector your company is in.

Many think of SEO as simply having a website. After all, their thinking is, you can’t really affect where a search engine places you in search results, and customers will find you when they need you. However, a good SEO agency will tell you that nothing could be further from the truth. Your search engine ranking is heavily impacted by a broad number of factors, many of which are entirely within your control.

Here is our fast guide to the top reasons why your website and your business absolutely need SEO.


Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!


 

Put Yourself in the Consumer’s Shoes

website consumer_Online shopping - Paper cartons or parcel with a shopping cart logo on a laptop keyboard which web store shop on screen, Shopping service on The online web and offers home delivery.

As a consumer, when was the last time you spent $100 without doing any research into what you were buying? It is probably not a common occurrence for you. Big-ticket items probably undergo a few rounds of compare and contrast, and business-to-business sales are even more heavily influenced by comparison shopping. Even if someone you trust and respect recommends a company or brand to you, you likely still do some type of research. Where does that research and comparison activity take place? Almost always online.

To attract customers to your business, you need to be online. Not just online in having a website, but online in an active and deliberate way. When people look for your services or products, how easy are you to find?

You may have an objectively superior offering at a better price. But if you are on page three or four of search results, you are losing out to your inferior competitors – because the one thing that they are doing better than you is putting themselves in front of those customers.

So What Are the Benefits of Ranking Highly?

Traditional marketing methods are either passive or, often, unwanted and intrusive. Television, radio, print, and even billboard advertisements are not something that consumers actively want – they essentially absorb the information because they have to.

For example, remember cold-calling? For years, this was an effective way for a business to generate leads and get customers into the sales funnel. From both sides of the equation, though, it is inefficient – a company has to call ten, twenty, or a hundred people to get a bite, and along the way, a lot of irritated people are left with negative associations with your brand.

Modern marketing has moved on from this type of advertising.

Today, online marketing employs inbound marketing strategies: you are placing yourself in front of potential customers who are already looking for you. And SEO helps you do that, by ensuring you rank highly in search results.

With SEO and digital marketing, you are appealing to people who are already looking for goods or services identical or similar to what you’re offering. The potential customer has a better buying experience, and you can focus your effort and talent on providing high-quality information only to those who already have a genuine interest in what you’re selling.

Reduce Your Marketing Costs

marketing cost_Coins with a Cost text and down arrows.

SEO is extremely cost-effective. You are not buying data, training someone, hiring them to call for you, and then moving the recipient of your calls to another salesperson. Neither are you buying billboard space that, for the most part, will go unnoticed. Instead, your marketing and advertising dollar is being spent on the exact right person – actual potential buyers.

That means your return on ad spend can reach heights that even fifteen or twenty years ago would have been unfathomable – but only if you take SEO seriously.

Build Your Brand

SEO also helps build your brand. You are uniquely positioned in the online world to give voice to your company and ensure its image appears exactly the way you want it to be known. The  content you create and publish, the social media interactions you have, and the additional websites that you are linked with – all are part of an effective SEO strategy that creates your brand and communicates it to consumers.

Focus On Quality for Best Results

seo results_Close up businesswoman holding working with project statistics on devices, presentation with graphs and diagrams on laptop and phone screens, entrepreneur accountant analyzing financial data

Of course, all of that depends entirely on having a high-quality SEO strategy. If your company shows up in searches where you are not the right answer, then you are wasting resources spent on that SEO. Similarly, if you are ranking high enough to get traffic, but your landing pages are slow to load, incompatible with the device that people are searching on, or have challenging  layout and navigation, then potential customers leave your site and you’ve lost the money and time you spent on SEO.

Make It Easy 

There are two ways to ensure that your SEO is on point. First, you can study each and every aspect of the digital marketing mix yourself, ensuring that you remain informed on algorithm changes and trend movements, become an expert content creator, and position yourself appropriately against any and all competitors.

Or you can ask someone else to do it. An expert in the field.

Digital Authority Partners is an award-winning digital marketing agency. We can help you to design and implement a unique, custom SEO campaign around your business and your goals, and we can manage and adapt that activity to ensure maximum results.

Give us a call today to find out more about the services we provide, the work we take on, and how we can bring immediate value to your company.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

SERP_SERP - Search Engine Results Page acronym, business concept on blackboard
Marketing & SEO
Jan 27, 2023
Follow These Great SEO Trends for Your Best SERP Rankings

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
small business AI_Digital global network technology expansion, business marketing and technology management concepts. Virtual digital earth on mesh appearing while fingertips touching on touchpad on laptop computer.
Marketing & SEO
Jan 26, 2023
New World of Small Business SEO: AI-driven Marketing

Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
ai seo_Futuristic robot artificial intelligence enlightening AI technology development and machine learning concept. Global robotic bionic science research for future of human life. 3D rendering graphic.
Marketing & SEO
Jan 21, 2023
Why AI and SEO Are Good Partners

Online success relies heavily on how well you implement search engine optimization (SEO). However, to outplay competi...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(312) 820-9893