Top Reasons Why Your Website Needs SEO
Anyone engaged in marketing or running a business has undoubtedly come across the term ‘search engine optimization,’ or SEO. SEO has become synonymous with success in the modern digital marketplace, regardless of the industry or sector your company is in.
Many think of SEO as simply having a website. After all, their thinking is, you can’t really affect where a search engine places you in search results, and customers will find you when they need you. However, a good SEO agency will tell you that nothing could be further from the truth. Your search engine ranking is heavily impacted by a broad number of factors, many of which are entirely within your control.
Here is our fast guide to the top reasons why your website and your business absolutely need SEO.
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Put Yourself in the Consumer’s Shoes
As a consumer, when was the last time you spent $100 without doing any research into what you were buying? It is probably not a common occurrence for you. Big-ticket items probably undergo a few rounds of compare and contrast, and business-to-business sales are even more heavily influenced by comparison shopping. Even if someone you trust and respect recommends a company or brand to you, you likely still do some type of research. Where does that research and comparison activity take place? Almost always online.
To attract customers to your business, you need to be online. Not just online in having a website, but online in an active and deliberate way. When people look for your services or products, how easy are you to find?
You may have an objectively superior offering at a better price. But if you are on page three or four of search results, you are losing out to your inferior competitors – because the one thing that they are doing better than you is putting themselves in front of those customers.
So What Are the Benefits of Ranking Highly?
Traditional marketing methods are either passive or, often, unwanted and intrusive. Television, radio, print, and even billboard advertisements are not something that consumers actively want – they essentially absorb the information because they have to.
For example, remember cold-calling? For years, this was an effective way for a business to generate leads and get customers into the sales funnel. From both sides of the equation, though, it is inefficient – a company has to call ten, twenty, or a hundred people to get a bite, and along the way, a lot of irritated people are left with negative associations with your brand.
Modern marketing has moved on from this type of advertising.
Today, online marketing employs inbound marketing strategies: you are placing yourself in front of potential customers who are already looking for you. And SEO helps you do that, by ensuring you rank highly in search results.
With SEO and digital marketing, you are appealing to people who are already looking for goods or services identical or similar to what you’re offering. The potential customer has a better buying experience, and you can focus your effort and talent on providing high-quality information only to those who already have a genuine interest in what you’re selling.
Reduce Your Marketing Costs
SEO is extremely cost-effective. You are not buying data, training someone, hiring them to call for you, and then moving the recipient of your calls to another salesperson. Neither are you buying billboard space that, for the most part, will go unnoticed. Instead, your marketing and advertising dollar is being spent on the exact right person – actual potential buyers.
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That means your return on ad spend can reach heights that even fifteen or twenty years ago would have been unfathomable – but only if you take SEO seriously.
Build Your Brand
SEO also helps build your brand. You are uniquely positioned in the online world to give voice to your company and ensure its image appears exactly the way you want it to be known. The content you create and publish, the social media interactions you have, and the additional websites that you are linked with – all are part of an effective SEO strategy that creates your brand and communicates it to consumers.
Focus On Quality for Best Results
Of course, all of that depends entirely on having a high-quality SEO strategy. If your company shows up in searches where you are not the right answer, then you are wasting resources spent on that SEO. Similarly, if you are ranking high enough to get traffic, but your landing pages are slow to load, incompatible with the device that people are searching on, or have challenging layout and navigation, then potential customers leave your site and you’ve lost the money and time you spent on SEO.
Make It Easy
There are two ways to ensure that your SEO is on point. First, you can study each and every aspect of the digital marketing mix yourself, ensuring that you remain informed on algorithm changes and trend movements, become an expert content creator, and position yourself appropriately against any and all competitors.
Or you can ask someone else to do it. An expert in the field.
Digital Authority Partners is an award-winning digital marketing agency. We can help you to design and implement a unique, custom SEO campaign around your business and your goals, and we can manage and adapt that activity to ensure maximum results.
Give us a call today to find out more about the services we provide, the work we take on, and how we can bring immediate value to your company.
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