Codrin Arsene is the CMO at Digital Authority Partners in Chicago, but he started his career running usability tests as a UX Analyst, then worked his way through SEO (copywriter to strategist) before moving into various leadership positions at Sears Holding Corporation, Ricoh International and, for the last decade, Digital Authority Partners.
That practitioner background shows up in everything he does. He's Google UX and Semrush SEO certified, and his SEO strategies have driven over one billion organic views. Before DAP, he managed ShopSEARS, one of the first mobile POS systems (50,000 users, $30 to $40 billion processed). He's also worked with 20+ AI startups, founded his own AI company, and built PerformanceX.ai.
Today he leads 100+ specialists and $8.4 million in monthly ad spend across 74 healthcare practices (847,000+ patient calls, zero HIPAA violations). He holds an MA in Marketing from University of Chicago, where he attended on full scholarship.
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