Frequently Asked Questions
PPC Dermatologists

Many practices dedicate most of their digital marketing budgets to PPC because it produces near-immediate results. Unlike other advertising mediums that attempt to interrupt and implant interest or desire in your services, PPC targets people actively searching for dermatology services in your area. The targeting granularity and the control medical practices get with PPC is unmatched. Well strategized, tactical campaigns, with a conversion-optimized website and sales funnel, are powerful ways to drive patient acquisition. As a full-service agency, we can help with every aspect of campaign and web development.

PPC for dermatologists is important because it offers control, flexibility, and scalability at speed. Additionally, PPC is a great way to rapidly test keywords and content, which you can optimize later with search engine optimization (SEO). SEO typically delivers higher ROI but takes longer. Depending on the competitiveness of the market, top SEO rankings can take up to two years. PPC also offers click-to-call ads. Prospects can call your office directly from the ad. Click-to-call strongly boosts response.

On average PPC returns $2 for every $1 spent. That is average across all industries. Our practices frequently see returns of $4-$5 for every $1 spent.

Finally, PPC enables you to overcome competitors by outbidding them and ranking higher. First page first positions receive 3 times more clicks than the #2 position.

It’s not uncommon for medical practices to get clicks and calls the moment ads go live. The time it takes your dermatology practice to see results depends on your area’s market size and demand for your services. Practices in smaller, rural areas take longer to see optimized results than those in large metropolitan areas with high search volumes. Keywords, bids, and budget influence time-to-results as well.

You’ll see results early on, but those results aren’t optimized. That means you’ll spend more on clicks initially. Google Ads go through a “learning phase.” During this phase, Google collects campaign data. They use this to evaluate the relevance, quality, and trustworthiness of your keywords, ads, and landing pages. Learning takes 1-3 months depending on data collection speed. After the learning phase, expect to spend less per click for better results because the platform and our team have the data needed to optimize your campaigns.

Agency costs and pricing models vary. Commonly, you’ll pay campaign initiation or setup fees along with monthly management fees. Setup costs range from $2500-$5000 and monthly management fees from 10%-20% of ad spend. Our agency charges $3750/month for spends up to $25,000. Advertisers with budgets larger than $25,000/month benefit from our tiered, performance based pricing. The more you spend, the lower your percentage of monthly maintenance costs. Performance-based pricing ties our success to yours and lets you pay only for results.

Our team provides full transparency and regular monthly reporting to track every dollar spent and generated from our campaigns. The following calculation measures return on investment (ROI); (Revenue – Cost)/Cost x 100 = ROI%.

Helping Healthcare Organizations Gain New Patients
Through Our Healthcare PPC Services

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Why Companies Choose to Work With our
Dermatology Ads Agency

 

  • We’re Healthcare Focused and Results Oriented. Our strong focus on healthcare marketing gives us a competitive advantage in driving results for medical practices.
  • We’re On-Time and On-Budget. Our deep experience marketing medical practices has given us the processes, strategies, and tools to streamline predictable results.
  • We’re Award-Winning. We’ve won several awards, including Best Digital Marketing Agency and Best Integrated Digital Healthcare Experience.
  • We’re Focused on the Future. We stay at the forefront of healthcare marketing and always look for new opportunities to grow your practice.

 

DAP Team

Case Studies

Healthcare

Athena Health

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • Inspired culture change
View case study
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of managed health reports
  • Worked with stakeholders to determine the most relevant data to display
View case study
Healthcare

Omron

  • Smartwatch app awarded “Best of CES,” 2019
  • Three year product roadmap
  • Native mobile app and Alexa integration enhance the user experience
View case study

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