Dermatology Ads Agency
Digital healthcare and medical marketing is our specialty. Physicians like working with us because we fill their waiting rooms with new patients. We’re easy to work with, knowledgeable, and transparent.
We’ve won multiple healthcare marketing innovation awards. Healthcare industry leaders Blue Cross, Athena Health, and Omron trust us with their marketing because we get results.
Contact us now about our managed PPC services and fill your practice’s appointment calendar fast.
1.5 M+
Leads Driven to Our Customers Sites via PPC
4X to 10X
Return on client ad spend (ROAS) on average
65%
Of all high-intent searches result in an ad click
60%
of mobile users click on a PPC ad at least once per week
20+
Fortune 500 Clients worked with DAP on PPC management
Helping Healthcare Clients
Grow their Medical Practices
Helped an OBGYN provider successfully generate $500,000 in new procedures within 3 months.
Successfully executed a complex PPC campaign for an outpatient vascular center leading to a 4X return on marketing spend.
Executed a multi-state PPC campaign for psychiatric practices driving 10x more patients to their business.
Our Clients Love Us, and They Tell the World About it
DAP is absolutely incredible to work with! They are so sharp and know exactly what they are doing. They have a proven process they walk their clients through that allows the client to take things in bite sized pieces so as not to have the project seem overwhelming. I know a ton of companies in the same field, but DAP is by far and away ahead of the pack. They are tremendous!
Bill Himmelstein
CEO & Founder of Tenant Advisory Group
Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.
Zak Higson
Executive Vice President of Signature Analytics
Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.
Mark Meyer
CEO & Founder of E&M Strategic Real Estate
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Schedule a consultation with a DAP expert today and find out what we can do for your business.
Clutch
Leading Marketing Strategy Firm
Clutch
Top Digital Marketing Company in San Diego
Inc 5000
Recognized on Inc. 5000 as One of America's Fastest-growing Private Companies
UpCity
Top Digital Agency on Upcity
Clutch
Distinguished as One of the Top 1000 Global Companies
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Recognized as a Top SEM Company
What our Dermatology Ads Agency Can Do For You!
With Pay-Per-Click (PPC) we use your budget to bid on highly relevant search strings (keywords) and essentially buy your way to top search results. But you only pay when someone clicks your ad or calls your practice.
Digital Authority Partners have a competitive advantage in healthcare marketing because we’ve been down the PPC road with many practices. We manage your budget efficiently, delivering maximum patient acquisition at the lowest cost.
Any agency can manage PPC. Medical marketing is a specialized field. People shopping for healthcare have different considerations than those shopping for barbecues, clothing, or vehicles. Google, various laws, and regulatory bodies heavily regulate healthcare marketing. We help you avoid regulatory hot water.
Want to meet with our team?
Book a meeting directly here
Foundations of
PPC for Dermatologists
Frequently Asked Questions
PPC Dermatologists
How do Dermatologists Benefit From PPC Marketing?
Many practices dedicate most of their digital marketing budgets to PPC because it produces near-immediate results. Unlike other advertising mediums that attempt to interrupt and implant interest or desire in your services, PPC targets people actively searching for dermatology services in your area. The targeting granularity and the control medical practices get with PPC is unmatched. Well strategized, tactical campaigns, with a conversion-optimized website and sales funnel, are powerful ways to drive patient acquisition. As a full-service agency, we can help with every aspect of campaign and web development.
Why is PPC Marketing for Dermatologists Important?
PPC for dermatologists is important because it offers control, flexibility, and scalability at speed. Additionally, PPC is a great way to rapidly test keywords and content, which you can optimize later with search engine optimization (SEO). SEO typically delivers higher ROI but takes longer. Depending on the competitiveness of the market, top SEO rankings can take up to two years. PPC also offers click-to-call ads. Prospects can call your office directly from the ad. Click-to-call strongly boosts response.
On average PPC returns $2 for every $1 spent. That is average across all industries. Our practices frequently see returns of $4-$5 for every $1 spent.
Finally, PPC enables you to overcome competitors by outbidding them and ranking higher. First page first positions receive 3 times more clicks than the #2 position.
How Long Does it Take to See Results?
It’s not uncommon for medical practices to get clicks and calls the moment ads go live. The time it takes your dermatology practice to see results depends on your area’s market size and demand for your services. Practices in smaller, rural areas take longer to see optimized results than those in large metropolitan areas with high search volumes. Keywords, bids, and budget influence time-to-results as well.
You’ll see results early on, but those results aren’t optimized. That means you’ll spend more on clicks initially. Google Ads go through a “learning phase.” During this phase, Google collects campaign data. They use this to evaluate the relevance, quality, and trustworthiness of your keywords, ads, and landing pages. Learning takes 1-3 months depending on data collection speed. After the learning phase, expect to spend less per click for better results because the platform and our team have the data needed to optimize your campaigns.
How Much Does a PPC Dermatologist Marketing Agency cost?
Agency costs and pricing models vary. Commonly, you’ll pay campaign initiation or setup fees along with monthly management fees. Setup costs range from $2500-$5000 and monthly management fees from 10%-20% of ad spend. Our agency charges $3750/month for spends up to $25,000. Advertisers with budgets larger than $25,000/month benefit from our tiered, performance based pricing. The more you spend, the lower your percentage of monthly maintenance costs. Performance-based pricing ties our success to yours and lets you pay only for results.
How do I measure my ROI?
Our team provides full transparency and regular monthly reporting to track every dollar spent and generated from our campaigns. The following calculation measures return on investment (ROI); (Revenue – Cost)/Cost x 100 = ROI%.
Helping Healthcare Organizations Gain New Patients
Through Our Healthcare PPC Services
Case Studies
Schedule your free consultation
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
Why Companies Choose to Work With our
Dermatology Ads Agency
- We’re Healthcare Focused and Results Oriented. Our strong focus on healthcare marketing gives us a competitive advantage in driving results for medical practices.
- We’re On-Time and On-Budget. Our deep experience marketing medical practices has given us the processes, strategies, and tools to streamline predictable results.
- We’re Award-Winning. We’ve won several awards, including Best Digital Marketing Agency and Best Integrated Digital Healthcare Experience.
- We’re Focused on the Future. We stay at the forefront of healthcare marketing and always look for new opportunities to grow your practice.
