7 eCommerce Benefits from Custom Magento Development

With twenty-four million eCommerce sites currently fighting for our attention and thousands of new sites joining the arena every day, the eCommerce world is an all-encompassing shopping mall of genuinely epic proportions. Online purchases accounted for over 19% of global retail sales in 2021 and estimated that by 2040, 95% of all purchases will process through e-commerce stores

Given the unprecedented number of sites out there, how one site manages to draw attention to itself is a wonder — and yet here you are. Standing out in the crowd is key to survival in the booming online arena. When it comes to tools that can help do that, there is perhaps none more effective than Magento.

Are you an eCommerce company looking to improve your Magento Online store?

eCommerce Made Easy 

Magento is an e-commerce platform that powers 250,000 online retail sites globally. eCommerce sites built on the Magento platform sold $155 billion worth of goods in 2019. To put it another way, even though Magento is an eCommerce-specific software package, it powers nearly 1% of the entire internet.

So What Makes It So Popular?  

In short, the answer is the levels of effectiveness and ease of use. Magento has made a name for itself as an impressive tool that integrates a customer’s online and physical shopping experience. Customers now expect a unified and personally-tailored shopping journey across all their devices. For any eCommerce site to succeed, it needs to meet these expectations. Magento shines as a fast and user-friendly multi-channel eCommerce platform, with Inc. billing it as the ‘Best eCommerce Platform for Retailers.’

Of equal importance, however, Magento isn't just user-friendly; it's developer-friendly. You don't need an honors degree in computer science to design and implement your eCommerce vision, no matter what type of business. With the Magento platform loaded with easy-to-use website building blocks, it allows even a relative novice to build a multi-channel eCommerce site that looks like it was designed by Bill Gates himself.

With that in mind, let’s take a closer look at a few of the reasons why custom Magento development might be the right choice for you.

     1. Comprehensive Customization Options

Magento offers extensive options when it comes to storefront customization. With a vast palette of predesigned components and themes to choose from, you can transform the appearance of your storefront to fit your brand identity with speed and ease. From buttons bars and containers to navigation tools and address forms, there’s a whole library at your fingertips.

These predesigned components might be ideal for beginners or smaller businesses. However, suppose you're feeling a little more adventurous. In that case, Magento also offers you the freedom to design your site from the ground up completely. Admittedly, you might need to understand a little more about coding to do this, but at least the option is there. For most of us, however, Magento's extensive range of predesigned components should be more than enough.

     2. In-Built Security

An estimated $6 trillion worldwide had cost companies in 2021 due to cybercrime. If cybercriminals were a country they'd be the third-largest economy after the US and China. With online stores a prime target for viruses and hackers, security has never been more critical.

Fortunately, Magento comes with an effective out-of-the-box security system that’s regularly updated. While other eCommerce platforms provide security as an ‘option,’ Magento has cybersecurity systems built into its core. As a result, Magento brings peace of mind to the eCommerce arena with your customers' personal information remaining secure.

     3. Automatic Responsiveness

With customers conducting their shopping journeys across multiple devices, an eCommerce site will want its storefront and web pages to fit whatever screen they're being viewed and with the correct resolution needed. Magento's responsive web design ensures that your eCommerce site responds to customers' preferences automatically.

Using HTML5, a mixture of flexible grids and layouts, plus some clever tricks when it comes to images, Magento automatically optimizes your eCommerce site’s appearance. No matter what device your customers are viewing it on — matter what device your customers are viewing it on — a convenient way for your company to maintain that professional look.

     4. A Supportive Community

With Magento being an open-source platform, there’s a massive community of like-minded eCommerce developers out there who are at hand to help if you have any problems getting your store off the ground.

Whether you have questions about the software or are just keen to share your experiences with it, there are numerous websites and forums devoted to Magento. It's a culture of its own.  This comprehensive support system has helped Magento gain such a foothold in eCommerce.

One of the many reasons developers, especially those new to eCommerce, choose it as their platform. To quote Goldie Chan from Forbes, ‘The Magento community’s dedication to each other is what has helped the brand grow meaningfully and thoughtfully over the past few years and will continue to help the brand and the community flourish.

     5. Support for Numerous Languages and Currencies

Automatic responsiveness may cater to a customer’s preferences regarding the digital devices they use, but does your eCommerce store cater to their different languages and currencies as well?

Magento's ability to operate multilingually and in numerous currencies has made it the choice for international developers across the globe. In addition, Magento can automatically detect a user's location and switch between currency and language depending on the customer's location. eCommerce sites to expand their business without creating a specific store for any particular territory.

     6. Automatic SEO 

Search engine optimization is a vital aspect of any e-commerce business. To help your site gain a higher search result position on Google, Magento comes with an in-built digital marketing assistant that enables you to achieve this.

One of the main ways Magento does this is using meta tags (the HTML data that, although not visible on your site, is read by search engines). When it comes to gaining a high ranking, meta tags are like candy to search engines — they can't get enough of them. With Magento helping create Meta tags for all aspects of your eCommerce site, you'll be rising the search engine charts before you know it.

Understanding Your Customers

Customer segmentation is another crucial aspect of eCommerce that Magento can help you with. The platform allows you to sort customers using various parameters (registered user vs. guest, gender, sales amount, number of days before a birthday, products bought, etc.). This data offers you the opportunity to run targeted marketing campaigns aimed at a specific audience.

With Magento helping you better understand who your customers are and what their preferences are, it not only helps customer relations but increases sales.

Magento: Opening Doors Everywhere

With Magento Web Development instrumental in opening thousands of eCommerce stores every day. We’ve listed seven of the many reasons why the platform could be an excellent choice for you too. We could go on, but now might be a good time for you to venture out into the wilds of the internet and find out more for yourself.