All You Need To Build Great Digital Marketing Sales Funnels
The digital marketing sales funnel outlines a prospect's stages before purchasing. The old sales funnel was more straightforward, with four levels: awareness, interest, desire, and action.
A new model emerged as marketers learned more about their customers. This article helps you build a new digital marketing sales model by:
- Understanding the new sales funnel
- Knowing the types of sales funnels
- Defining audience customer journey
- Building a digital marketing strategy
- Developing content that attracts leads
- Tracking leads
Only a Chicago digital marketing agency can help you create top-notch marketing sales funnels. Let’s go!
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Understand The New Digital Marketing Sales Funnel
The new digital marketing sales funnel is an updated approach to the traditional sales funnel and includes the changing behavior of modern consumers.
Unlike the traditional sales funnel with a linear path from awareness to conversion, the new sales funnel recognizes that customers often engage with brands through multiple touchpoints and channels. The following are the critical stages of today’s marketing sales funnel:
- Awareness: During the awareness stage, consumers get to know your brand through various channels such as social media, search engines, or word-of-mouth. The focus is on building brand awareness and establishing your brand's authority and credibility.
- Consideration: At this stage, consumers actively research and consider your brand as a potential solution to their problem or need. The consideration stage focuses on providing value through educational content, customer testimonials, and product demonstrations.
- Conversion: At the conversion stage, consumers are ready to purchase or take another action, such as filling out a form or signing up for a trial. The focus is on providing a seamless user experience and removing barriers that may block conversion.
- Loyalty: Customers have continuously purchased and engaged with your brand during the loyalty stage. The focus is on building loyalty through customer service, personalized communication, and ongoing engagement.
- Advocacy: Your customers become advocates for your brand and share their positive experiences with others. Your marketing strategy creates a positive brand image and encourages customers to refer your business.
Today’s digital marketing sales funnel recognizes that customers engage with brands in many ways and provides value at each stage of the funnel, while focusing on building long-term relationships with them.
Know The Various Types of Sales Funnels
Several different types of digital marketing sales funnels exist. You can use these depending on your goals and target audience. Select the type of sales funnel that is most effective depending on your business goals, target audience, and channels relevant to your industry.
A Chicago digital marketing agency can help you select the ideal sales funnel. These are the most common.
- Traditional Sales Funnel: The traditional or old sales funnel is the classic approach, which focuses on moving customers through awareness, interest, decision, and action stages. The goal is to convert leads into customers through a series of linear steps.
- Inverted Sales Funnel: In the inverted sales funnel, the traditional funnel is upside down, focusing on building customer relationships and providing value before attempting to sell anything. The idea is to build trust and loyalty over time, expecting sales to follow naturally.
- Social Media Sales Funnel: The social media sales funnel attracts and engages customers through various social media platforms to drive sales and conversions. Marketers build a community of followers and advocates who can help spread the word about the brand, products, or services.
- Content Marketing Sales Funnel: This emphasizes the value and informative content at each funnel stage to build customer trust and authority. Content marketing focuses on the value of the product or service with the expectation that sales will follow as a natural result of the customer's positive experience.
- Email Marketing Sales Funnel: The email marketing sales funnel uses email campaigns to nurture leads and drive sales. The focus is on building a targeted list of subscribers and segmenting them according to their interests and behaviors. Finally, create personalized messages tailored to their specific needs.
- Video Marketing Sales Funnel: This sales funnel uses video content to attract and engage customers. The goal of a video marketing sales funnel is to build trust and credibility over time. This is about creating high-quality, informative videos that showcase your brand's expertise and value proposition.
Define Your Audience and Their Customer Journey
By defining your audience, you can tailor your marketing and communication strategies to their needs and preferences. This enables you to create more effective messaging that resonates with them and increases the likelihood of conversion.
You can also identify pain points and areas where they may be experiencing frustration or confusion. By addressing these issues, you can create a better user experience that improves satisfaction and drives loyalty. Define your audience and guide them through their buyer journey through the following:
- Conduct market research by analyzing demographic data, conducting surveys or focus groups, and using other research methods to gain insights into customer preferences, behaviors, and needs.
- Create customer personas representing different segments of your target market, including age, gender, income, interests, and behaviors.
- Map out the customer journey by identifying the touchpoints where your customers interact with your brand.
- Identify pain points or areas where customers may experience frustration, confusion, or other negative emotions, to improve the customer experience and drive loyalty.
Build a Digital Marketing Strategy
Digital marketing allows you to reach a wider audience than traditional marketing methods. With the internet, you can reach customers worldwide at any time, regardless of their location or time zone. It is a cost-effective method compared to traditional advertising.
With digital marketing, you may target your audience more precisely through specific demographics, interests, and behaviors to ensure the right people see your message. It is flexible, as you can quickly make changes to your strategy based on customer feedback or changes in the market.
Stay ahead of your competitors. Follow these best practices to create a digital marketing plan.
- Define your objectives and how digital marketing can help you achieve them. These might include increasing brand awareness, driving website traffic, generating leads, or boosting sales.
- Choose the channels most likely to reach and engage your audiences, such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, or content marketing.
- Develop your marketing plan by creating a content calendar, developing ad campaigns, or building email sequences.
- Implement and measure your results using website traffic, engagement, and conversions. Use this data to refine your strategy over time.
- Hire a Chicago digital marketing agency to help you build a formidable strategy.
Develop Content That Attracts Leads
Creating high-quality content that provides value to your audience helps establish your authority and credibility in your industry. This builds trust with your audience, making them more likely to engage with your brand and become customers.
Content can nurture leads over time, building relationships and trust with potential customers until they are ready to purchase. By providing valuable information and resources at every stage of the customer journey, you can keep leads engaged and moving toward a sale. With your target audience defined, take note of the following content creation strategies:
- Identify relevant topics that address their pain points, answer their questions, or solve their problems.
- Create valuable content, including blog posts, videos, infographics, or other types of content.
- Optimize for search engines by using relevant keywords, optimize your titles and meta descriptions, and include internal and external links to improve your search engine rankings.
- Use lead magnets such as eBooks, whitepapers, or webinars that provide additional value to your audience in exchange for their contact information.
- Promote your content across channels, such as social media, email marketing, or paid advertising.
Track Lead Generation Metrics
Tracking lead generation metrics such as website traffic, conversion rates, and lead sources allows you to measure the effectiveness of your marketing efforts. By following these metrics over time, you can identify trends and patterns that can help you optimize your funnel and improve your results.
Create more targeted and effective campaigns by analyzing which types of content and messaging resonate with your audience. Track your lead generation strategies by:
- Setting up tracking tools like Google Analytics, HubSpot, or other automation platforms.
- Defining key performance indicators (KPIs) such as website traffic, conversion rates, lead sources, or customer acquisition cost.
- Implementing tracking codes on your website and landing pages to enable your tracking tools to capture data on visitor behavior and conversion events.
- Analyzing your data to understand how your efforts drive leads and conversions.
- Using your data to optimize your campaigns and improve lead generation results.
The sales funnel is not dead. The digital marketing sales funnel for creating effective marketing techniques is alive and well, guaranteeing success for different campaigns.
To prepare your campaigns, you must understand the new sales funnel and its different types and define your audience’s customer journey. Afterward, you are ready to build a digital marketing strategy, create content that attracts leads, and track your strategies.
With all these in place, you can seamlessly guide your customers through the updated digital marketing sales funnel. Contact Digital Authority Partners today and learn more about building better digital marketing sales funnels.
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