How Commercial Real Estate Agents Win King-of-the-Hill SEO
A solid digital marketing strategy is vital in bringing commercial real estate agents closer to their target market. The process, however, can be challenging because not all strategies are equal. The type of search engine optimization (SEO) used determines the end result.
Here are the best Chicago local SEO agency tips to use in your real estate SEO plan, including the following points:
- Knowing what local SEO does for your business
- Localizing your real estate SEO strategy
- Boosting your local SEO success using five proven strategies
There is much to discuss, so get ready to take notes.
Watch this video to learn about the Digital Authority Partners approach to local SEO!
How Does Local SEO Help Commercial Real Estate?
Local SEO helps commercial real estate businesses tap into the most abundant and readily available market to attract customers. That said, it is not exclusive to proximate areas, such as a county, city, or neighborhood. Businesses can also target distant locations beyond their area of operations.
This statement is especially true for real estate agents whose top market includes businesses moving from one city to another. You can apply proximate and distant targeting in a single strategy. Your success depends on how you create your local SEO strategy and for what purpose.
For instance, every major Chicago SEO agency recommends using relevant local keywords to draw people to your website. You can add locations to your keywords or use landmarks to show proximity, such as “South Loop office” or “office near Soldier Field.”
What Can You Do to Make Your SEO Strategy Local?
Keywords are one of many ways to gear your SEO strategy towards a more local market. Joining local events, markets, and directories is an effective method to boost your brand’s local appeal. For example, Chicago’s Chamber of Commerce puts you in an excellent position to reach customers.
Optimizing your website’s performance is another way to reach the top of local search results and increase online visibility. Both search engines and users appreciate websites that offer a smooth and engaging user experience (UX). Websites filled with hundreds of pages also gain additional points.
An easy way to localize your SEO strategy is to align your business goals with the local market's needs. For example, consider what companies and businesses want within the South Loop area that your real estate agency can provide. This step helps you find a niche or angle.
Five Commercial Real Estate Local SEO Strategies That Get Results
Apart from the examples above, commercial real estate businesses have plenty of other choices for local SEO strategies. They range in complexity and effectiveness; some you can best execute with help from a local Chicago SEO agency. Others you can do on your own, however.
The viability of a strategy mostly depends on your business goals and the time and resources you have available. Rest assured that a local strategy exists for every need or concern real estate agents have.
Here are five commercial real estate local SEO strategies that your business can use today:
1. Optimize Site Structure and Content for Search
Most real estate websites contain hundreds, if not thousands, of pages just for listings alone. Such volume means you must find a way to make it easier to crawl your content without spending your entire budget all at once.
Correctly structuring your website makes a big difference in indexing and crawling. This, in turn, affects which parts of your website appear in search results pages and their positions. Site structure also affects ease of navigation, influencing UX.
Fresh and diverse content boosts the appeal of your business across different digital channels, such as social media. Keep content updated with new versions of articles, even if the old ones are still relevant as is.
2. Monitor Relevant Market Trends and Apply Them
You do not need a local Chicago SEO agency to tell you that trends greatly influence the market for commercial real estate. Following these patterns makes sense for SEO, too. For instance, businesses can research which cities or states record the largest migrations to neighborhoods in Chicago.
Knowing what tech tools help commercial real estate businesses thrive also gives you an advantage in capturing leads. Integrating the latest innovations in digital marketing reduces the time and effort needed to support your strategies and growth.
3. Maximize the Benefits of Having a GMB Profile
Before choosing your agency, potential customers often shop around for different options and look for alternatives. Creating a Google My Business (GMB) profile is an excellent way to put your best foot forward. It acts as a condensed and accessible version of a business listing that people can view on Google Maps.
It also displays reviews and photos demonstrating the typical customer experience, giving people another method of surveying your business before calling or visiting.
4. Build Your Citations and Authoritative Backlinks
Trust is a precious commodity for businesses, especially for business-to-business (B2B) markets such as commercial real estate. The associated costs are too high to make mistakes. Your business’s reputation changes depending on who is talking about it and what is said.
Aim for positive feedback whenever possible. For instance, getting press coverage on the local news or in a popular magazine can greatly benefit your business. The more people know and show interest in your projects or properties, the more you can display the value you bring to clients. You can also network within the industry to get ahead.
5. Work With Chicago Local SEO Agency Experts
Local SEO takes a lot of time and effort to bear fruit, which is not ideal for many businesses that are just getting started with it. In those cases, outsourcing the work to a local Chicago SEO agency is a viable solution. This approach to SEO is considerably more economical.
Working with experts also means that you can rest assured of the quality and success of your local SEO. Their teams of skilled professionals can create diverse and effective SEO solutions that run simultaneously in the background of your daily operations.
The commercial real estate industry is highly competitive, especially now that renters are making bold post-pandemic choices. Local SEO is becoming more indispensable in attracting customers and outshining competitors in clients' minds.
Expanding your digital channels goes a long way toward increasing your online visibility and viability. Collecting citations, mentions, and backlinks from publicly trusted sources also puts your business in a prime position to reach new audiences. Local SEO done right can elevate your operations.
Need help creating a local SEO strategy for your Chicago commercial real estate business? Contact Digital Authority Partners to learn how we can help.
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