Considering Hiring a Medical SEO Agency?
It's frustrating when your healthcare website is not converting visitors into patients. It's even more frustrating when you don't understand why. This is when you need to consider hiring a medical SEO agency.
Medical SEO professionals have the tools to track your visitors and can analyze their actions as they browse your website. They also understand the content potential patients want. They can help to make the necessary changes that convert your website visitors into clients and patients.
A medical SEO agency can improve your organic search results with proven, white hat search engine optimization. They can also manage your paid search engine ads and social media campaigns. This level of expertise can turn your frustration into a feeling of satisfaction, within a few short months.
Professional SEO analytics can help not only improve your user experience but also improve the conversion rate of your website. Potential patients will not only be able to find you, but your website will also impress them with your expertise and professionalism.
A medical SEO agency that has Google Analytics experts on staff can provide you with detailed, in-depth website analytics. This not only gives you valuable insights into your visitors, but it can also help you to put together a digital marketing strategy. Ultimately, you'll get more qualified traffic flooding into your healthcare website.
No matter whether you are a doctor, psychologist, or physical therapist, search engine insights are vital for understanding your audience. With that understanding, you can convert those visitors into new patients or clients, to grow your practice.
How Our Medical SEO Analytics and Reports Work
By tracking how visitors behave when they browse your website, your website can be optimized for maximum engagement. This means, your visitors will spend more time on your site, getting to know you and what you do. Ultimately, this leads to more conversions.
The medical SEO agency that you engage should ensure you that the reporting and web analytics they provide will get results. Their staff needs to have the experience to create, useful and insightful reports that are geared towards getting new patients. Their web analytics should provide data that improves user experience, organic search traffic, and marketing efforts.
1. Monthly Reports
You should also receive separate reports summarizing your website traffic, user behavior, conversion analysis, bounce rates, crawl issues, site speed, and much more. All of this is used to analyze your marketing campaigns from every angle.
2. Conversion Analysis
If your website traffic is not converting, your healthcare practice will languish. But, with in-depth analytics and reporting, your medical SEO agency can identify the usability and technical issues that negatively affect user experience. Backend improvements can set those issues straight. Frontend designers can also fix your website’s layout and any other issues that are negatively affecting your site's engagement and conversion rate.
Understanding what users are doing on a website is a mystery to most. But, by working with medical SEO professionals, you'll know all of those details. Your medical marketing campaigns can then be fine-tuned and tailored for maximum conversion.
By seeing the inner workings of your website, a team of SEO professionals can help to improve your website’s potential to convert visitors into patients.
What To Look for When Hiring a Medical SEO Agency
First of all, you need user-friendly reports that are quickly and easily understood. The reports should highlight the key details of your website's performance. You'll also need detailed task reporting, outlining the changes that need to be made to improve your website's performance.
Your medical SEO agency should provide detailed insight reports, and task reporting, along with deadlines for deliverables. You need to be able to see what they have accomplished over the month. You should also be familiar with the people who work on your account. They should also be ready and able to answer your questions.
When you invest in medical SEO services, you want to work with an agency that values customer service and transparency. Your medical marketing agency should provide you with detailed, actionable steps backed by in-depth and comprehensive tracking data and reports. They should educate you about the positive effects those actions can have to improve your website’s conversions.
With easy-to-understand, measurable, and actionable customized reports, your practice can grow and flourish. With a team of medical SEO experts on hand, you'll gain a broader view of your marketing campaign and the overall performance of your site. When summarized into a monthly report, you'll not only be able to improve and grow your online presence, but you'll also gain prominence as an expert in your field.
FAQs: SEO Analytics and Reporting
1. What Are Web Analytics and SEO Reporting?
Web analytics tracks website visitors and how they interact with a website. Google Analytics is a useful tool, providing detailed data measuring the performance of a website. There are other advanced tools that an experienced, SEO expert can use to mine even more useful and detailed data.
SEO reports not only include your site traffic but also the channels that generated the traffic. These channels include referrals, social media, organic, direct, paid, and email.
SEO reports also track your site’s page-level traffic, page speed, website speed, and conversion rate. You'll also get a list of your backlinks and backlink quality.
2. How Do I Read a Medical SEO Report?
Unless you are an SEO expert yourself, the reports can be confusing. Your medical SEO team should be able to help you to interpret the reports. But, here is a quick rundown of some of the terms you'll run into.
- ROI means the return on investment. Typically, in an SEO report, leads, conversions, and attributions are measured.
- Referral and organic traffic. Referral traffic comes from other websites, such as Yelp. Organic traffic comes from unpaid search engine traffic.
- Increase in referral links. This reflects the effectiveness of your link-building strategy.
- Keyword rankings. This shows you where your keywords rank on various search engines. These rankings can change frequently.
There will be other metrics and reports, depending on your overall goals and the work your agency is doing for you.
3. Does Using Google Analytics Help With SEO?
No, Google Analytics is simply a tool for tracking data from the search engine. But, when an expert uses this data to develop insights, it can transform your website into a conversion machine.