What’s New and Cool in Great Healthcare Digital Marketing
The COVID-19 pandemic accelerated the adoption of advanced healthcare communication and marketing tools. Medical professionals can now provide care and information to their patients, no matter where they live. And now, healthcare providers are using the latest healthcare digital marketing strategies to extend their reach to current and prospective patients.
Below are some of the newest and most interesting digital marketing techniques in the healthcare industry:
- Telehealth and virtual consultations
- Personalized marketing
- Influencer marketing
- Metaverse marketing
- Artificial intelligence
Are you a healthcare provider or a practitioner? Find out how these latest digital marketing strategies can work for your business. Let’s go!
Are you looking for help with marketing your healthcare business? Watch the video below to learn our approach to healthcare marketing and why 150+ healthcare companies have chosen Digital Authority Partners to help them generate more leads and patient appointments.
Enhanced Telehealth and Virtual Consultations
Telehealth improves patient access and reduces healthcare costs. To attract remote patients, providers and professionals advertise telehealth and virtual consultation services on their websites and social media.
Providers use telemedicine strategies such as real-time communication tools, video conferencing, and live chat to provide more engaging and interactive virtual consultations. They also use remote patient monitoring (RPM), which allows healthcare providers to track patient health data remotely.
Healthcare practitioners consider virtual reality (VR) to create immersive experiences for patients to learn about their condition, prepare for surgery, or manage pain. These strategies can help providers apply telehealth and virtual consultations to their marketing strategies:
- Create blog posts and articles about the benefits of telehealth and virtual consultations.
- Run social media campaigns to reach a large audience and generate interest in these services.
- Create video content to show potential patients how medical services work and how they can benefit from them.
- Partner with other healthcare organizations that offer telehealth and virtual consultations.
- Offer discounts or incentives to encourage patients to try these services and see the benefits for themselves.
Improved Personalized Marketing
Personalized marketing is a data-driven marketing approach that uses information about individual patients to create more relevant and engaging marketing messages. The methods used are electronic mail, social media, and snail mail.
By analyzing patient data and identifying patterns, artificial intelligence (AI) can automate tasks and personalize marketing campaigns. For instance, AI can identify patients at risk for a specific condition and send them relevant marketing messages.
Contextual marketing is another new healthcare digital marketing strategy. It involves sending marketing messages relevant to the patient's location, time of day, or device. A healthcare provider can send a patient a message about a flu vaccine if they are near a pharmacy that offers it.
These are just a few of the latest trends in personalized marketing. As technology evolves, we expect to see even more innovative and effective customized marketing methods. Here are some ways that healthcare organizations can use customized marketing:
- Use patient data to create personalized landing pages to ensure patients see the most relevant information.
- Send personalized email marketing campaigns to stay in touch with patients and promote services.
- Use social media to target specific groups of patients to ensure that marketing messages reach people who are most likely to be interested in them.
- Include medical search engine optimization (SEO) to increase visibility in organic searches, providing targeted marketing for potential patients.
- Create personalized content to educate patients about services and build trust with them.
- Use chatbots to provide personalized customer service 24/7.
- Follow the Health Insurance Portability and Accountability Act of 1996 (HIPAA) guidelines to protect health information (PHI).
Increased Social Media Reach with Influencer Marketing
Micro-influencers are popular in healthcare digital marketing. They have small but engaged followings. Healthcare providers, organizations, and professionals can partner with them to reach a specific audience and create personalized content.
Metaverse influencer marketing is another trend. People can interact with brands and each other in the metaverse. The metaverse can even provide patients with immersive health education.
Healthcare organizations should consider regulations surrounding influencer marketing. In the US, the Federal Trade Commission (FTC) requires that influencers disclose any financial relationships with brands. Healthcare organizations must ensure that the influencers they partner with comply with these regulations. Here are additional tips for healthcare organizations:
- Ensure that the influencer has a relevant audience and that they create high-quality content.
- Set clear goals with your influencer. Do you want to increase brand awareness, generate leads, or drive sales?
- Create a mutually beneficial relationship to create great content.
- Track the results of your influencer marketing campaign to see what's working.
Advanced Marketing Using the Metaverse
The metaverse can revolutionize healthcare marketing in its early stages by making information and services more accessible to patients. Healthcare organizations can use the metaverse to create immersive experiences that let patients learn about their condition, connect with others, and consult with virtual doctors.
Remote patient monitoring using the metaverse lets providers track heart rate, blood pressure, and blood sugar levels. This technology aids virtual education, clinical trials, and surgical training.
Here are additional ways that healthcare organizations can use the metaverse in their digital marketing campaigns:
- Create virtual hospitals and clinics – healthcare organizations can create virtual hospitals and clinics in the metaverse.
- Host virtual events in the metaverse to reach a wider audience and engage with potential patients.
- Partner with brands that operate in the metaverse to reach a wider audience.
- Collect patient data in the metaverse to improve patient care and develop new treatments.
Upgraded Digital Marketing with Artificial Intelligence (AI)
Healthcare digital marketing uses AI for chatbots, predictive analytics, and personalized recommendations. This technology can improve customer service, personalize marketing campaigns, and improve patient care decisions.
AI-powered healthcare chatbots simulate patient conversations by providing customer service, answering questions, and scheduling appointments. Virtual assistants automate appointment scheduling, reminders, and patient education using AI.
AI and machine learning can personalize marketing campaigns using patient data. They improve chatbot, virtual assistant, and personalized marketing campaign accuracy.
Finally, AI's natural language processing can comprehend and process human speech, proving helpful to providers’ chatbots for natural patient conversations and personalized content.
As AI continues to develop, we expect to see even more innovative and effective ways to use this technology. Here are some additional ways that healthcare organizations use AI in their digital marketing campaigns:
- Use AI to analyze patient data and identify patterns and trends.
- Create personalized content, including articles, videos, and even interactive tools.
- Target specific marketing campaigns to focus on groups of patients based on demographics, location, or health history.
- Measure the results of marketing campaigns to see what is working and what is not.
These are just a few of the latest trends in healthcare digital marketing. As technology continues to evolve, we can expect to see ever more innovative and effective marketing strategies in the healthcare marketing industry.
Learn how these new and excellent digital marketing strategies can improve your healthcare business. Contact Digital Authority Partners (DAP) now.
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