Clear Guide on How To Boost Your Healthcare Content Marketing
Healthcare content marketing is a great way to connect with potential patients and promote your healthcare business. However, it can be challenging to know where to start. The number of global email users is set to grow to 4.48 billion users in 2024, which means that email is still one of the most effective ways to reach your patients and boost your reputation. In this clear guide, you'll learn how to increase your healthcare content marketing with email.
You'll find out how to create an effective email campaign, design catchy emails that will stand out in the inbox, and measure the success of your efforts. So whether you're just starting out in healthcare content marketing or you're looking for ways to improve your strategy, this guide has something for you! Let's begin!
Why Do Certain Emails Get Sent To Spam?
Before we get started, it's essential to understand that not every email you send will make it to your end user, especially if you're not creating an email campaign that works. Nearly 85% of all emails are spam, which is why it's essential that you understand how to create an email campaign that will actually get read.
There are a number of reasons why an email might get sent to spam. One reason is if the email contains too many images or links. Another reason is if the “from” name and address don't match. And finally, if the subject line is too long or contains too many exclamation points, it's more likely to end up in spam.
Keep these things in mind as you create your email campaign so that your emails are not sent to spam folders!
How To Create an Email Campaign That Works?
When it comes to creating an email campaign, there are a few key things you need to keep in mind to ensure that you're capturing your patient's attention. This includes:
1. Figure Out Your Target Audience
Before you can create an email campaign that works, you need to figure out who your target audience is. This will help you determine what type of content to include in your emails as well as what time of day to send them.
Keep in mind that your target audience may be different for each email you send. For example, if you're promoting a new service that's only available to women, then your target audience for that email will be women. But if you're sending a general e-newsletter with information about all of the services your healthcare business offers, then your target audience will be everyone on your list.
2. Use Segmentation To Send Only Relevant Content
Once you've figured out your target audience, it's time to segment your list. This means that you'll need to send different emails to different groups of people on your list so that they only receive content that's relevant to them.
For example, if you have a group of patients who are interested in weight loss and another group of patients who are interested in diabetes care, you would send different emails to each group. This way, you know that the people receiving your emails are actually interested in the content you're sending them.
3. Build Authority With Your Emails
When you're sending emails to promote your healthcare business, you want to build authority with each email you send. This means that you establish yourself as an expert in your field so that people will trust you and be more likely to turn to you with their healthcare needs.
There are a few ways you can build authority with your emails. One way is to include testimonials from happy patients. Another way is to include links to articles you've written or been featured in. And finally, you can include links to any awards or recognitions your healthcare business has received.
4. Write Content That Is Timely
It's essential to write timely content so that your emails are always relevant and interesting. Being aware of what's going on in the healthcare world and writing about topics that are top of mind for your patients will engage them with your content and with you as a healthcare provider.
One way to do this is to set up Google Alerts for keywords related to your healthcare business. This way, you'll always be up-to-date on the latest news and information in your field.
5. Maintain Your Brand Voice
When you're writing emails, try to maintain your brand voice. Write in a way that is consistent with how the public perceives your healthcare business.
For example, if your healthcare business is known for being friendly and approachable, then your emails should reflect this. But if your healthcare business is known for being more formal and professional, then your emails should reflect this as well.
6. Focus on Readability
You want your clients – current or prospective – to be able to understand your emails. Writing the way you might speak to a medical colleague might not work for this very different audience. Instead, convey complex information using shorter sentences and in smaller chunks of information – no long paragraphs. This will help ensure that people can understand what you're trying to say.
You can also use bullet points or numbered lists to make your emails more readable. And finally, include images or videos to break up the text and make your emails more visually appealing.
7. Understand Your Analytics
Last but not least, it's important to understand your analytics. This means that you should track how many people are opening your emails and clicking on the links inside of them. If you see that your emails are being opened and clicked on a lot, then you know you're on the right track. But if you see that your emails are being ignored, then you may need to make some changes.
When it comes to boosting your healthcare content marketing, email is still one of the most effective ways to reach potential patients. Keep these tips in mind as you create your next email campaign so that you can design catchy emails, write compelling content, and avoid having your emails sent to spam folders!
If you're finding that it's taking too much time and effort to create email campaigns that work, it might be a better idea to outsource email marketing to a reputable provider. At Digital Authority Partners, we can help you create email campaigns that get results! Contact us today to learn more about our services.
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