Should You Hire a Content Marketing Consultant?
What does having good content on your website mean? You've heard you need good content on your website to perform well, drive traffic, and ultimately generate customers. So how do you do it? Like the ever-evolving digital marketing space, to ensure you’re hitting all the right spots, you should look at working with a content marketing specialist.
Firstly, if the following scenarios sound like your business, you should look at hiring a content marketing
- Your competitors consistently outperform you in search engine rankings.
- You have an in-house marketing team with no content expert and no content strategy.
- You don’t have the time or skills to research, create, and execute a complex content strategy.
- You don’t have the funds to hire the additional full-time employees you need to acquire the skills you’re missing.
Most businesses, particularly small-medium-sized organizations, won't have the time, resources, or funds to hire a dedicated full-time content marketing manager. Their employment can take up a lot of your budget when you're already making a relatively small amount of money. Well, a content marketing consultant could be the perfect solution. Let's take a look at what they can offer.
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More Cost-Effective Than a Full-Time Employee
A content marketing consultant is an outsourced skill. You won't be paying a full-time salary, vacation days, healthcare, and any other employee benefits your business usually provides. Yes, their hourly rate will likely be higher than a regular employee. Still, the fact that they're content marketing experts and the dollars you'll be saving elsewhere will make a huge difference. Some businesses opt to hire a team of outsourced content creators consisting of a consultant, an editor, and a copywriter.
Create a Solid Content Marketing Plan
Your business may not yet have a content marketing strategy or any real sense of direction. A content marketing consultant will step into your business with years of experience, fresh perspective, and new ideas. The primary outcome of their work will be a content marketing plan that your current marketing team or other outsourced parties can implement. Your consultant will begin assessing your existing content, comparing it with competitors, and monitoring your target audience. Additionally, they will generate a plan that consists of topics and platforms that drive highly-engaged and targeted traffic, enhance SEO rankings, and generate more revenue.
Access to Market-Leading Tools
Content marketing is a specialty with various tools created specifically for this department. Before you create content, data is the driving force in deciding what your content will be, where you will post it, when you push it live, and where to send it. Many marketing platforms such as Semrush and Grammarly, content marketing tools, offer premium services that many businesses will see little value. Whereas they're crucial to the success of a content marketing consultant's business, giving you access to a plethora of data that you would never have known about before.
Produce Exceptional Search Engine Optimized Content
Not all marketing consultants offer the service of writing optimized content. Many are expert strategy formulators, but they'll then leave you to do the copywriting yourself. However, if you need a strategy and content, there are numerous ways to achieve your desired outcome. For example, suppose you choose to work with a consultant who offers both services or find a digital marketing agency to do your copywriting. Then, you can rest assured of the optimized content for keywords relevant to your topic, business, and industry.
Often, in-house teams overlook the in-depth keyword research needed for a successful marketing strategy. A consultant will guide this process, ensuring you choose high-performing keywords to rank your website.
A Network of Influential Connections
One of the most influential SEO elements is backlinks – Google judges your content as valuable if other websites link to it. A content marketing consultant likely has years of industry experience and has built a wealth of connections. As long as these connections are relevant to your industry, they'll be able to leverage these relationships to boost the promotion of your content and gain valuable backlinks.
An Understanding of Complex Analytics Data
Content marketing is evolving, and data is crucial to any successful content marketing plan. However, suppose you can't interpret this data correctly or don't know where to find it. In that case, you're already fighting a losing battle, configuring a Google analytics dashboard to present data specifically related to the content. Using Semrush to discover keywords and their volumes and completing analysis of competitor content marketing are all tasks a marketing consultant can achieve with ease. From here, they'll continually monitor their work's successes, tweak and optimize their work as they go.
Many in-house teams left to their devices will conduct minimal research before creating their content. Then never analyze to see how well it has performed, never mind revisiting and reoptimizing it.
If you haven’t got an in-house content marketing expert, then you’d benefit from working with one. It’s pointless having a beautifully designed website if you don’t fill it with content that’s going to get it in front of as many potential customers as possible. A marketing consultant makes that journey much more manageable, less time-consuming, and wallet-friendly.
Our Chicago content marketing agency comprises expert wordsmiths who will create sophisticated strategies and back them up with compelling content. Alternatively, our Chicago digital marketing agency can modify every aspect of your digital process, ensuring your business's digital footprint is on point.
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