• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Manufacturing
    • Government
    • Legal
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Should You Hire a Content Marketing Consultant?
Content Marketing Consultant
Marketing & SEO
December 16, 2022

Should You Hire a Content Marketing Consultant?

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and...
Read more

Get in touch with Marina

Content Marketing
1978 views
Avatar for Marina Turea
Marina Turea
Content Project Manager
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content marketing professional with a proven track record of helping both B2B and B2C companies grow their online visibility, leads, and revenue.
Read Less

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

What does having good content on your website mean? You've heard you need good content on your website to perform well, drive traffic, and ultimately generate customers. So how do you do it? Like the ever-evolving digital marketing space, to ensure you’re hitting all the right spots, you should look at working with a content marketing specialist.

Firstly, if the following scenarios sound like your business, you should look at hiring a content marketing
consultant:



 

  1. Your competitors consistently outperform you in search engine rankings.
  2. You have an in-house marketing team with no content expert and no content strategy.
  3. You don’t have the time or skills to research, create, and execute a complex content strategy.
  4. You don’t have the funds to hire the additional full-time employees you need to acquire the skills you’re missing.

Most businesses, particularly small-medium-sized organizations, won't have the time, resources, or funds to hire a dedicated full-time content marketing manager. Their employment can take up a lot of your budget when you're already making a relatively small amount of money. Well, a content marketing consultant could be the perfect solution. Let's take a look at what they can offer.


We're the top B2B Content Marketing Agency in America. Watch the video below to learn why.


 

More Cost-Effective Than a Full-Time Employee

A content marketing consultant is an outsourced skill. You won't be paying a full-time salary, vacation days, healthcare, and any other employee benefits your business usually provides. Yes, their hourly rate will likely be higher than a regular employee. Still, the fact that they're content marketing experts and the dollars you'll be saving elsewhere will make a huge difference. Some businesses opt to hire a team of outsourced content creators consisting of a consultant, an editor, and a copywriter. 

Create a Solid Content Marketing Plan

Your business may not yet have a content marketing strategy or any real sense of direction. A content marketing consultant will step into your business with years of experience, fresh perspective, and new ideas. The primary outcome of their work will be a content marketing plan that your current marketing team or other outsourced parties can implement. Your consultant will begin assessing your existing content, comparing it with competitors, and monitoring your target audience. Additionally, they will generate a plan that consists of topics and platforms that drive highly-engaged and targeted traffic, enhance SEO rankings, and generate more revenue.

Access to Market-Leading Tools

tools

Content marketing is a specialty with various tools created specifically for this department. Before you create content, data is the driving force in deciding what your content will be, where you will post it, when you push it live, and where to send it. Many marketing platforms such as Semrush and Grammarly, content marketing tools, offer premium services that many businesses will see little value. Whereas they're crucial to the success of a content marketing consultant's business, giving you access to a plethora of data that you would never have known about before. 

Produce Exceptional Search Engine Optimized Content

Not all marketing consultants offer the service of writing optimized content. Many are expert strategy formulators, but they'll then leave you to do the copywriting yourself. However, if you need a strategy and content, there are numerous ways to achieve your desired outcome. For example, suppose you choose to work with a consultant who offers both services or find a digital marketing agency to do your copywriting. Then, you can rest assured of the optimized content for keywords relevant to your topic, business, and industry. 

Often, in-house teams overlook the in-depth keyword research needed for a successful marketing strategy. A consultant will guide this process, ensuring you choose high-performing keywords to rank your website.

A Network of Influential Connections

One of the most influential SEO elements is backlinks – Google judges your content as valuable if other websites link to it. A content marketing consultant likely has years of industry experience and has built a wealth of connections. As long as these connections are relevant to your industry, they'll be able to leverage these relationships to boost the promotion of your content and gain valuable backlinks.

An Understanding of Complex Analytics Data

Content marketing is evolving, and data is crucial to any successful content marketing plan. However, suppose you can't interpret this data correctly or don't know where to find it. In that case, you're already fighting a losing battle, configuring a Google analytics dashboard to present data specifically related to the content. Using Semrush to discover keywords and their volumes and completing analysis of competitor content marketing are all tasks a marketing consultant can achieve with ease. From here, they'll continually monitor their work's successes, tweak and optimize their work as they go. 

Many in-house teams left to their devices will conduct minimal research before creating their content. Then never analyze to see how well it has performed, never mind revisiting and reoptimizing it. 



In Summary

If you haven’t got an in-house content marketing expert, then you’d benefit from working with one. It’s pointless having a beautifully designed website if you don’t fill it with content that’s going to get it in front of as many potential customers as possible. A marketing consultant makes that journey much more manageable, less time-consuming, and wallet-friendly. 

Our Chicago content marketing agency comprises expert wordsmiths who will create sophisticated strategies and back them up with compelling content. Alternatively, our Chicago digital marketing agency can modify every aspect of your digital process, ensuring your business's digital footprint is on point.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

UX_Male UI UX designer. Bearded man next to the dialog box templates. Man develops the design of mobile app. Web design, user interface of programs. Project of a mobile application for an online store.
Marketing & SEO
Mar 31, 2023
How Optimizing Semantic Keyword Search Improves Website UX

Nothing frustrates a website visitor more than landing on a page with irrelevant content or scrolling at length to fi...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
seo_legal and hand of businesswoman advisor, business woman checking, planning analyze investment and marketing on laptop in office, SEO or Search engine optimization and Digital Marketing to success
Marketing & SEO
Mar 31, 2023
Reap Benefits From the 5 Critical Elements of On-site SEO

One of the powerful benefits of good on-page search engine optimization (SEO) is conversion. A reliable SEO agency ca...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
seo invest_Digital marketing media (website ad, email, social network, SEO, video, mobile app) in virtual screen.business man hand working on laptop computer with digital layer business strategy .
Marketing & SEO
Mar 31, 2023
Why It’s Smart To Invest in On-site Search Optimization

Search does not only happen on platforms, such as Google and Bing. You could argue that on-site search matters just a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382