Organizations develop patterns and ingrained perceptions. These may have grown your business to where it is today. Over time, ingrained beliefs can stop serving you, as markets, channels, and technology evolve. Evolving with them is vital to long-term success. Outside consultants provide value with fresh outside perspectives; viewing your business through the lens of experience across a range of businesses and industries.
Even if you’re on a fruitful trajectory, outside consultants can illuminate your team on additional opportunities and processes for driving down costs and increasing profitability. Like workplace diversity, wherein businesses benefit from a range of cultural perspectives, adding outside consultants contributes to beneficial business diversity grounded in experience.
Within the healthcare industry, every marketing effort must establish credibility and build brand trust. According to Google 5% of all searches are health related. 77% of patients begin their provider journey through online searches. We’ll help healthcare organizations of all sizes strategize effective ways of communicating with prospects online.
What sort of content should your marketing strategy focus on? Video has proven effective for a range of healthcare marketing. Video marketers earned 66% more qualified leads per year in 2020. As a healthcare organization or business, your local audience is a target audience. That means SEO and SEM will play a critical role in your marketing strategy. Google reported a 900% increase in “near me tonight/today” searches over the past two years. We’ll leverage that rising trend by focusing on similar keywords related to your area to target local consumers.
With an average cost per lead of $162 throughout the healthcare industry, you can’t afford to waste marketing dollars on unqualified leads.
Legal and compliance challenges skyrocket the average customer acquisition cost to $550 within FinTech. Through highly targeted marketing strategy, we can lower that number to boost your ROI.
FinTech is a truly unique sector in which finance and technology come together to disrupt the way the world does business. It’s an industry that’s quickly rising in popularity. In fact, 94% of financial services companies believe FinTech will drive growth over the next several years.
As your Chicago marketing strategy consultant, Digital Authority Partners tailors proven marketing practices to your business processes and the unique challenges and opportunities of FinTech. Our consultants help you distill complex FinTech into easy to understand messaging crystalizing your value proposition resulting in more sales and leads.
Studies show that prospective students enter the research process with two schools in mind, and 75% enroll in one of those two choices. That’s why your marketing strategy must focus on brand awareness.
The big question then becomes how to make sure your school is in the minds of your target audience before they hop online or visit campuses. One way to do so is by getting your school in front of those prospective students before they begin searching. Surveys show that approximately 70% of 13- to 18-year-olds watch online videos every day. Of course, YouTube is the dominant host of online video. As your Chicago marketing strategy consultant, we understand the importance of building brand awareness through platforms like YouTube. Another benefit of video is recall. Studies show that viewers retain 95% of a video’s message—a number that falls to 10% when reading text.
Through a comprehensive marketing audit, our expert team will gain a deep understanding of your target audience. We’ll then blend that knowledge with your marketing objectives to create a communication strategy that allows every message to resonate with your ideal lead. From cultivating brand awareness to creating an efficient path to enrollment, Digital Authority Partners will pave the way to higher conversions through a custom marketing strategy.
Consumers within the legal industry hold a strict “shopping criteria” when it comes to choosing the lawyer. In fact, three key factors determine the success of your marketing strategy.
First, where should you meet prospective clients? 96% of people who seek legal advice begin their search online. Search engines are an advantageous place to meet those qualified leads and introduce them to your brand through high-quality content. As your Chicago marketing strategy consultant, Digital Authority Partners will incorporate SEO strategies that make sure your content shows up when your target audience searches for relevant information.
Second, prospective clients must find you capable and trustworthy. 89% of consumers say they wouldn’t consider hiring a firm unless that firm has at least a four-star rating on review sites. Looking for more ways to build credibility? 98% of consumers search for online reviews before hiring a law firm.
Third, data shows that 50% of consumers spend one to three days conducting online research when looking for a law firm. That’s why our team will engineer a customer journey that focuses on that three-day window. We understand the need to establish credibility, convey trustworthiness, and make contact as quickly as possible.
73% of home buyers interviewed only a single real estate agent during the search process. That’s why it’s vital to establish a marketing strategy that gets you in front of your target audience first.
Many real estate professionals set up their digital strategies by targeting realtor related keywords, but this is thinking like the fisherman instead of the fish. Realtor related terms work better for bottom funnel prospects. A better way is targeting long-tail keywords for top and mid funnel prospects and winning them over with your content. Our consultants analyze the data and help you develop strategies that meet your best prospects where they are..
Our Chicago marketing strategy consulting team understands how to connect consumers to professionals. Proximity, digital presence, online reviews, referrals—all of these and more play vital roles in attracting qualified leads within the Chicago area. After discovering your ideal clients, we’ll develop an analytics-driven approach designed to make you the first resource prospects contact.
Professional services are among the most competitive industries. Your marketing strategy must be finetuned in order to consistently attract qualified leads, increase conversions, and boost your bottom-line.
What should your marketing strategy prioritize? First, establishing your core KPIs, such as cost per acquisition and customer lifetime value, creates a thread that connects all marketing endeavors. Second, content should lead your digital marketing efforts. When prospective customers or clients search for advice or help on topics related to your business, your content should be the first result on SERPs. Third, incorporate a strong referral system. Studies show that consumers choose a professional service by asking another person 71% of the time.
As your Chicago marketing strategy consultant, Digital Authority Partners will ensure your marketing plan caters to what consumers value most. When it comes to professional services, reputation has the greatest impact on the decision making process. What about price? While the cost of services isn’t most critical, it can tip the scales in your favor. Our marketing strategists will evaluate competitor pricing and study the analytics to determine the ideal pricing structure for your business. In such a competitive landscape, remember that even the small victories within the marketing process can lead to significant increases in qualified leads and sales.
Questions about your Marketing Strategy? Schedule a consultation with a DAP expert today and find out what we can do for your Chicago Marketing Strategy needs.
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When you choose Digital Authority Partners, you’re choosing a full-service Chicago marketing strategy consultant. We don’t leave you with holes in your marketing approach. Instead, we carefully plan out every aspect of your marketing strategy from conceptualization to implementation and beyond. We evaluate and elevate each level of marketing for your business, including customer identity, marketing collaterals, KPIs, and more.
We equip you with a comprehensive marketing strategy delivering both near-and-long-term results. More importantly, we leave you with a marketing strategy that aligns with your vision. And we prepare your team to to navigate and execute your plan.
Like a quarterback studies a defense to identify weaknesses, opportunities, and trends, Digital Authority Partners intimately studies digital marketing to deliver the most impactful service for our clients. From SEO to marketing strategy to data analytics, digital marketing is at the heart of everything we do. That commitment is what’s turned us into an award-winning digital marketing agency.
We don’t rest on our laurels. Our craving for growth and evolution is unwavering. We remain dedicated to pushing the envelope by discovering new strategies, trends, and disruptions within the online arena. With Digital Authority Partners at your side, you’ll stay ahead of your competition in every aspect of digital marketing.
We believe the most efficient path toward progress is transparency. Open communication between individuals, teams, departments and businesses powers us toward one another’s goals with speed, accuracy, and understanding.
From pricing to deadlines to planning and beyond, we seek to have transparent communication with all our partners. Your goals become our goals. Through transparency, we’ll be able to lift one another up by sharing information and collaborating at the highest level. We elevate your business through digital marketing—but also create an environment for long-term growth.
Key performance indicators (KPIs) are the guiding light of any marketing strategy. They’re the lighthouses shepherding ships along the coast. At Digital Authority Partners, we understand the importance of KPIs to the overall success of your marketing strategy.
Which KPIs are most important? How do we track those KPIs? What can we do to hit those KPI targets? Our team of digital marketing experts is obsessed with establishing, tracking, and leveraging KPIs to achieve optimal growth. It’s time to define your success through measurable KPIs.
