
According to the 2018 Content Marketing Institute Report, 56% of companies in America outsource their marketing funct...
Regardless of where your Chicago business currently stands, outside help from experienced marketing consultants can be tremendously beneficial in providing strategic guidance to take you to the next level.
Our consulting team has a diverse range of experience across many industries, with verifiable success helping businesses overcome challenges and capitalize on marketing opportunities. Get surprised by what a fresh set of eyes on your business reveals. Strategize success and contact us today.
Organizations develop patterns and ingrained perceptions. These may have grown your business to where it is today. Over time, ingrained beliefs can stop serving you, as markets, channels, and technology evolve. Evolving with them is vital to long-term success. Outside consultants provide value with fresh outside perspectives; viewing your business through the lens of experience across a range of businesses and industries.
Even if you’re on a fruitful trajectory, outside consultants can illuminate your team on additional opportunities and processes for driving down costs and increasing profitability. Like workplace diversity, wherein businesses benefit from a range of cultural perspectives, adding outside consultants contributes to beneficial business diversity grounded in experience.
Marketing communicates your value proposition to various audience segments. We do this by gaining deep knowledge of your audiences. As your Chicago marketing strategy consultant, our team uncovers behaviors, trends, and psychological needs to craft the ideal marketing strategy.
A key element of understanding your customers is analyzing their journey. This process includes both monitoring the customer’s needs at various parts of their experience and conceptualizing potential solutions. This thorough evaluation reveals motivations, constraints, and other key factors driving decision-making.
If you could map out the perfect route for your customers, what would it look like? After evaluating your business process, our marketing experts formulate a roadmap, taking the customer to your desired outcome in the most efficient manner.
In a perfect world, you could personalize your marketing to each customer. The challenge for marketers is delivering personalization at scale. We help you do that.
Branding is your businesses’ identity. Like people we identify with. As soon as you see them they’re instantly associated with the qualities that makeup their persona. Our consultants help build struggling brands and leverage strong brands.
We live in a digital world, which means your digital strategy is paramount to both immediate and long-term success. Our consultants provide value across the digital marketing spectrum and help you capitalize on the best opportunities and avoid costly unproductive marketing.
Content can be a direct path to organic traffic, highly qualified leads, and stronger relationships with your target audience. Our Chicago marketing strategy consultants use data-based content strategies to skyrocket traffic and conversions.
Marketing plans are one component of your overall strategic planning. Marketing plans are the strategic blueprints for accessing and communicating to markets and driving growth. Our consultants specialize in helping businesses with strategic marketing planning. Don’t guess where you’ll be in the next five years. Chart your course with our consultants.
Defining your objectives aids in determining the path we’ll take to reach the next level. Our consultants work with you to define clear objectives forming the navigational beacons illuminating the road to success.
We help you develop communications strategies that meet your prospects where they are with communications that resonate with them and position your offerings as the solutions to their problems.
Effective content strategies require volumes of content. But the idea of creating hundreds of pieces of content can be daunting. We use a flexible, proven model for identifying the most valuable content and putting it on calendar to ensure it gets created.
Every business is different, and adopting new tools and processes can be challenging. Our consultants advise and equip you with proven processes for increasing efficiency and effectiveness while systemizing and automating portions of your business.
Scale your lead generation with help from our consultants. We help you uncover the ideal prospect and create content strategies to drive them to your offerings and effectively position yourself as the answer to their problems.
We look at your funnel, your product and service lines, and your current customer lifetime value (LTV). From there we help you develop strategies for increasing LTV.
Our consultants our skilled at maximizing ROI and ROAS online. With proven success and case studies to back them, contact us and discover how you can extract every ounce of value from your online channels.
Improve sales/marketing alignment to generate more sales qualified leads, reducing operational inefficiencies and helping your reps close more sales.
The right collateral can go a long way in further qualifying your prospects and increasing demand for your offerings. Collateral complements other strategic content in your sales funnel.
As your Chicago marketing strategy consultant, Digital Authority Partners will analyze competitor pricing models, evaluate the target audience, and define pricing goals. We’ll develop a pricing strategy optimized for your business objectives, such as profitability, lead conversion, cash flow, or market penetration.
Our consultants help you drive more traffic and conversions through proven SEO and SEM strategies that flat-out work.
Previously, conversion was viewed as a sale or lead. While more sales and leads are still the ultimate goal we’ve found that today’s marketing requires more touchpoints. Segmenting audiences and focusing on micro-conversions and rewards draws prospects deeper into your funnel more effectively resulting in higher quality leads and increased LTV.
While many businesses become obsessed with immediate results, we understand the importance of maintaining a strong long-term vision while also delivering measurable results. That vision is what connects all marketing strategies and objectives. We’ll help you craft your long-term vision, then develop a clear path to that destination.
Your business will operate most effectively when it becomes a singular entity with shared information. By aligning every person through clear objectives and communication, we’ll help you break down the silos that separate departments from one another.
Like a doctor examines an X-ray to determine the health of a body, our team studies the analytics of your marketing to determine every aspect’s effectiveness. Allowing us to monitor KPIs, reallocate resources, and make opportune adjustments that elevate results.
Throughout our relationship and upon determining your needs, we help your team design and implement mentorship and knowledge-sharing protocols, facilitating talent and team development.
Within the healthcare industry, every marketing effort must establish credibility and build brand trust. According to Google 5% of all searches are health related. 77% of patients begin their provider journey through online searches. We’ll help healthcare organizations of all sizes strategize effective ways of communicating with prospects online.
What sort of content should your marketing strategy focus on? Video has proven effective for a range of healthcare marketing. Video marketers earned 66% more qualified leads per year in 2020. As a healthcare organization or business, your local audience is a target audience. That means SEO and SEM will play a critical role in your marketing strategy. Google reported a 900% increase in “near me tonight/today” searches over the past two years. We’ll leverage that rising trend by focusing on similar keywords related to your area to target local consumers.
With an average cost per lead of $162 throughout the healthcare industry, you can’t afford to waste marketing dollars on unqualified leads.
Legal and compliance challenges skyrocket the average customer acquisition cost to $550 within FinTech. Through highly targeted marketing strategy, we can lower that number to boost your ROI.
FinTech is a truly unique sector in which finance and technology come together to disrupt the way the world does business. It’s an industry that’s quickly rising in popularity. In fact, 94% of financial services companies believe FinTech will drive growth over the next several years.
As your Chicago marketing strategy consultant, Digital Authority Partners tailors proven marketing practices to your business processes and the unique challenges and opportunities of FinTech. Our consultants help you distill complex FinTech into easy to understand messaging crystalizing your value proposition resulting in more sales and leads.
Studies show that prospective students enter the research process with two schools in mind, and 75% enroll in one of those two choices. That’s why your marketing strategy must focus on brand awareness.
The big question then becomes how to make sure your school is in the minds of your target audience before they hop online or visit campuses. One way to do so is by getting your school in front of those prospective students before they begin searching. Surveys show that approximately 70% of 13- to 18-year-olds watch online videos every day. Of course, YouTube is the dominant host of online video. As your Chicago marketing strategy consultant, we understand the importance of building brand awareness through platforms like YouTube. Another benefit of video is recall. Studies show that viewers retain 95% of a video’s message—a number that falls to 10% when reading text.
Through a comprehensive marketing audit, our expert team will gain a deep understanding of your target audience. We’ll then blend that knowledge with your marketing objectives to create a communication strategy that allows every message to resonate with your ideal lead. From cultivating brand awareness to creating an efficient path to enrollment, Digital Authority Partners will pave the way to higher conversions through a custom marketing strategy.
Consumers within the legal industry hold a strict “shopping criteria” when it comes to choosing the lawyer. In fact, three key factors determine the success of your marketing strategy.
First, where should you meet prospective clients? 96% of people who seek legal advice begin their search online. Search engines are an advantageous place to meet those qualified leads and introduce them to your brand through high-quality content. As your Chicago marketing strategy consultant, Digital Authority Partners will incorporate SEO strategies that make sure your content shows up when your target audience searches for relevant information.
Second, prospective clients must find you capable and trustworthy. 89% of consumers say they wouldn’t consider hiring a firm unless that firm has at least a four-star rating on review sites. Looking for more ways to build credibility? 98% of consumers search for online reviews before hiring a law firm.
Third, data shows that 50% of consumers spend one to three days conducting online research when looking for a law firm. That’s why our team will engineer a customer journey that focuses on that three-day window. We understand the need to establish credibility, convey trustworthiness, and make contact as quickly as possible.
73% of home buyers interviewed only a single real estate agent during the search process. That’s why it’s vital to establish a marketing strategy that gets you in front of your target audience first.
Many real estate professionals set up their digital strategies by targeting realtor related keywords, but this is thinking like the fisherman instead of the fish. Realtor related terms work better for bottom funnel prospects. A better way is targeting long-tail keywords for top and mid funnel prospects and winning them over with your content. Our consultants analyze the data and help you develop strategies that meet your best prospects where they are..
Our Chicago marketing strategy consulting team understands how to connect consumers to professionals. Proximity, digital presence, online reviews, referrals—all of these and more play vital roles in attracting qualified leads within the Chicago area. After discovering your ideal clients, we’ll develop an analytics-driven approach designed to make you the first resource prospects contact.
Professional services are among the most competitive industries. Your marketing strategy must be finetuned in order to consistently attract qualified leads, increase conversions, and boost your bottom-line.
What should your marketing strategy prioritize? First, establishing your core KPIs, such as cost per acquisition and customer lifetime value, creates a thread that connects all marketing endeavors. Second, content should lead your digital marketing efforts. When prospective customers or clients search for advice or help on topics related to your business, your content should be the first result on SERPs. Third, incorporate a strong referral system. Studies show that consumers choose a professional service by asking another person 71% of the time.
As your Chicago marketing strategy consultant, Digital Authority Partners will ensure your marketing plan caters to what consumers value most. When it comes to professional services, reputation has the greatest impact on the decision making process. What about price? While the cost of services isn’t most critical, it can tip the scales in your favor. Our marketing strategists will evaluate competitor pricing and study the analytics to determine the ideal pricing structure for your business. In such a competitive landscape, remember that even the small victories within the marketing process can lead to significant increases in qualified leads and sales.
Questions about your Marketing Strategy? Schedule a consultation with a DAP expert today and find out what we can do for your Chicago Marketing Strategy needs.
Book a meeting directly here
According to the 2018 Content Marketing Institute Report, 56% of companies in America outsource their marketing funct...
Content is king is a phrase commonly used in the marketing world. Even with digital transformation and creating websi...
B2B marketing, or business-to-business marketing, refers to the marketing of products, services and solutions to othe...
When you choose Digital Authority Partners, you’re choosing a full-service Chicago marketing strategy consultant. We don’t leave you with holes in your marketing approach. Instead, we carefully plan out every aspect of your marketing strategy from conceptualization to implementation and beyond. We evaluate and elevate each level of marketing for your business, including customer identity, marketing collaterals, KPIs, and more.
We equip you with a comprehensive marketing strategy delivering both near-and-long-term results. More importantly, we leave you with a marketing strategy that aligns with your vision. And we prepare your team to to navigate and execute your plan.
Like a quarterback studies a defense to identify weaknesses, opportunities, and trends, Digital Authority Partners intimately studies digital marketing to deliver the most impactful service for our clients. From SEO to marketing strategy to data analytics, digital marketing is at the heart of everything we do. That commitment is what’s turned us into an award-winning digital marketing agency.
We don’t rest on our laurels. Our craving for growth and evolution is unwavering. We remain dedicated to pushing the envelope by discovering new strategies, trends, and disruptions within the online arena. With Digital Authority Partners at your side, you’ll stay ahead of your competition in every aspect of digital marketing.
We believe the most efficient path toward progress is transparency. Open communication between individuals, teams, departments and businesses powers us toward one another’s goals with speed, accuracy, and understanding.
From pricing to deadlines to planning and beyond, we seek to have transparent communication with all our partners. Your goals become our goals. Through transparency, we’ll be able to lift one another up by sharing information and collaborating at the highest level. We elevate your business through digital marketing—but also create an environment for long-term growth.
Key performance indicators (KPIs) are the guiding light of any marketing strategy. They’re the lighthouses shepherding ships along the coast. At Digital Authority Partners, we understand the importance of KPIs to the overall success of your marketing strategy.
Which KPIs are most important? How do we track those KPIs? What can we do to hit those KPI targets? Our team of digital marketing experts is obsessed with establishing, tracking, and leveraging KPIs to achieve optimal growth. It’s time to define your success through measurable KPIs.