5 Essential Things Your Las Vegas SEO Agency Should Be Doing

The entertainment capital of the world is also a small business metropolis thanks to its beneficial tax climate, economic stability, and numerous incentives for business owners. Downtown Las Vegas has multiple business districts, each one with its own unique style of services and products. If you’re considering setting up shop in Las Vegas, you should keep two things in mind: your business model and your competitors. Aside from managing your business, improving your products, and enhancing your services, it’s important to keep a close watch on the competition. One easy way to stay ahead in Sin City is to hire a skilled Las Vegas SEO agency. Only a professional SEO agency can help you rank higher using effective, time-tested, and relevant techniques.

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5 Best Practices of a Las Vegas SEO Agency

SEO or search engine optimization is the lifeblood of digital marketing. You need SEO techniques to properly optimize your website so you can secure a higher rank in search results.  Consider the following when searching for a good Las Vegas SEO company to support your efforts.

     1. SEO Case Studies

Choose an SEO company that is able to present actual case studies of their projects. Case studies with real results will help you gauge if you’re hiring the right SEO company with the capability to address your business goals. A typical SEO case study will contain the following: 

1. Background on the client 
2. Overview of the client’s marketing needs
3. Project timeline
4. Targeted keywords
5. Results

Focus on favorable results. Look for projects with clients who have experienced an increase in search rankings, preferably reaching the first page of search results. Usually, case studies will mention how many “spots” a business was able to move from its previous position based on the targeted keywords used.  Here’s an example: An SEO company with a hairdresser client in Las Vegas used targeted keywords related to “hairdresser Las Vegas” or “Las Vegas hairdresser”. The project was completed within 12 months with 50+ new keywords identified, reflecting a combined 7,000+ searches every month. The hairdressing business reached the 1st page of Google’s search engine results. A good local SEO company will use smart strategies to help businesses stay on top of search results. The best results come from consistency in using competitive key phrases and keywords over time.

     2. Use of New SEO Strategies

Just like any marketing strategy, SEO trends change depending on consumer behavior as well as the latest advancements in technology. These elements lead to significant (and regular) changes to Google’s algorithm. Before, digital marketers resorted to crude SEO methods like keyword stuffing. These techniques were actually able to produce good results in the past, but now utilizing them will only damage a website’s standing and online reputation. Forbes reported on Google’s algorithm update saying that user experience or UX determines a website’s ranking position. If an SEO company is still using outdated tactics and is overlooking user experience, then look elsewhere.  A good SEO company will always consider new, better, and faster strategies designed to produce consistent results. They also study your target market and consider your competitors. Using this approach, they are able to help you experience measurable growth over time. 

     3. Versatile Team of Experts

An SEO company is typically comprised of a team of experts working hand in hand to help your website rank higher for relevant search terms.  This team might consist of:

1. Web developers
2. Content specialists
3. Graphic designers
4. Photographers
5. Paid media experts 

Each member serves a unique purpose and can function independently while still collaborating with the rest of the group to collectively contribute to the success of your project.  Here are a few examples of what I mean:  A content specialist creates copy to engage your visitors. They write things like web pages, blog posts, product descriptions, and the like. All of which is specifically designed to engage and educate your visitors, make them stay on your site longer, and keep them coming back for more while positioning your business as an authority in your industry. A web designer creates responsive web pages and mobile app versions of your website. They are always considering your users’ experience navigating through your site. They consider new and effective ways to present your products, services, and content.  A photographer will capture branded images relevant to your business. This allows you to include only original, high-quality images that promote your products, as opposed to royalty-free photos taken from the web. Each of these experts uses their experience, skills, and cutting-edge technology to help you achieve higher rankings in Google’s search results.

     4. Account Manager

A good SEO company will be open to your feedback, recommendations, and requests for revisions. You should be able to contact the company anytime with your questions and expect to hear back within a reasonable amount of time (24-48 business hours is typical).  One way great SEO companies work to show up for their clients is by assigning a dedicated account manager. Having an account manager is extremely helpful as it allows you to receive timely, consistent, useful responses that keep you in the loop and answer all of your burning questions. Think of your account manager as your personal SEO assistant who will proactively collaborate with you on the success of your project. 

     5. Flexible Contract

Never consider an SEO company that tries to reel you in with a long-term contract. A reputable SEO company will offer a flexible contract that’s focused on your success. Make sure there are no hidden fees, and you fully understand the rate structure.  You should feel like you’re working with a marketing partner and not a profit-driven company that won’t put your needs first. The right SEO company will feel right and will produce the results you’re looking for.

Final Words

Las Vegas is one of the best places to start and grow your business. While the city itself holds more than 2 million residents, millions more pour in every year to enjoy themselves and explore the offerings available.  This makes it even more important to double down on strategies designed to keep you on top of relevant search pages. And the best way to get to the top is to partner with a reliable, experienced, and professional Las Vegas SEO agency.