Why Do Niche Markets Clearly Gain the Most Benefit From SEO?
People visit many places in the US to harness unique experiences and excursions that they would be hard-pressed to find anywhere else. One such experience is playing, digging, and excavating in a heavy equipment playground. This niche concept originated in Las Vegas and has since seen competitors appear in a handful of other states.
An expert Las Vegas SEO agency shares knowledge on finding your niche:
- Defining the niche market and how to find yours.
- How SEO benefits businesses in niche markets.
- Five steps to help you find a unique target niche.
There is a lot to discuss, so get ready to take notes.
Watch this video to learn about the Digital Authority Partners approach to local SEO!
What Is a Niche Market? How Can You Find Yours?
A niche market is a subset of the market with specific needs requiring an equally specific product or service. You can think of it as a group of individuals, businesses, or other clients with a particular set of requirements that few can 100% fulfill.
For example, take the above-mentioned niche service of a heavy equipment playground. It caters to a small segment of the US whose need for excitement or stress relief is unmet by standard offerings. Today, these businesses are expanding to other clientele.
Heavy equipment playgrounds are now offering team-building experiences for corporate clients too, carving out another potential niche market. Following this example, any company looking to create its niche should start by identifying a crucial need that the market is not meeting.
How Do Niche Markets Benefit from SEO Strategies?
Niche markets are underserved because it is, by definition, difficult to find what they want or need. For example, although eyeglasses come in different styles, not all are equally available. Despite the variety of available styles, some are harder to find than others.
To illustrate, when searching for ‘half-rim glasses’ and even ‘bottom half-rim glasses,’ most results show designs for the top half and only a few for the bottom half. That means that the product is so niche that accurate matches are buried. This could be due to poor SEO.
That said, Las Vegas SEO agency experts advise against relying too much on a single strategy. That approach hurts your marketing plan more than it helps. For instance, there should be a combination of less SEO versus local SEO, as well as more use of the best parts as not all niche markets are exclusively local.
When Is a Niche Market Not Profitable for Business?
Not all niche markets are valuable enough to entertain as a business. In other words, there is such a thing as being too specific. Even if you follow great digital marketing tips for small businesses, a niche that is too small may not be able to sustain itself as a business or see long-term success.
Using keyword tools such as Google Keyword Planner lets you preview the estimated or projected search volume for a given search term. Looking closely at the numbers will indicate that some keywords do not generate enough interest to warrant the hard work.
For example, “bunk bed” has an average monthly search volume of roughly 27,000, but “bunk bed with shelf” has fewer than 10. You can confirm whether your intended niche is too specific by counter-checking your keyword research findings with competitive analysis and user behavior.
5 Steps in Finding a Profitable Niche Market
The best way to identify a suitable niche market is by conducting comprehensive research into what specific market segment you can serve better than others in your industry. To do that, start by identifying what your business excels at and how you can convert it into a product or service.
1. Research, Research, and More Research
Successfully carving out a niche requires comprehensive research, including finding where your expertise and customers’ needs meet. Once you have chosen your starting point, you can find your niche market by learning as much as you can about what niches exist in your industry.
Find the market segments whose needs are unmet by current solutions or that are underserved. Use social listening to better understand what your target consumers want.
2. Be Thoughtful and Strategic With Keywords
As mentioned above, keywords can be tricky. Although they do not accurately depict the needs of your target market or the existence of a niche market, they are a measure of how consumers conduct searches. That means they are still a good benchmark for which niches are profitable.
Once you find excellent target keywords through a solid mix of various keyword strategies, add them to critical parts of your content. That includes your title, headers, and URL.
3. Make Content for the Full Buyer’s Journey
To connect with your niche market, content must be prepared for all stages of the buyer’s journey. That allows you to generate more awareness and maximize your chances of capturing leads. Frequently posting new content also gives you a boost in search results.
Publishing a wide variety of content and topics increases your chance of finding leads.
4. Create a Distinct and Recognizable Brand
Serving a niche market means having the ability to meet their specific needs, which you must show consistently throughout your business’s branding and identity. For example, a tip from one Las Vegas SEO agency is to ensure that your messaging and tone are the same across all platforms.
Your website and social media profiles must present consistent branding, message, and tone. If you have any business profiles, the same should apply to any and all of them.
5. Make a Thorough PPC Marketing Strategy
Although local, social media, and content marketing tactics are important for your success, any good Las Vegas SEO agency would also recommend using a pay-per-click (PPC) strategy. It lets you create hyper-focused marketing campaigns to retarget for more customer conversions.
Most ad platforms allow you to set keywords that expand or limit the scope of your campaign, and others have additional settings that make it possible to target based on activity and interests.
Niche markets have the potential to create dedicated and loyal customers because of how small and specific their needs are, making it a struggle for them to find other options. That means capturing a customer adds a lot of value to your business. SEO and its many facets are helpful in that regard.
Need assistance in identifying a niche market for your Las Vegas business? Contact Digital Authority Partners (DAP) to learn how we can help.
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