The Benefits of Working With a Local Digital Marketing Agency
We get it.
You’ve probably heard all about digital marketing agencies. How they can grow your business, increase your digital presence, get you in front of thousands more visitors, et cetera, et cetera.
Maybe you’re interested in it, or maybe you’re just looking for more information. Since digital marketing tasks can be so diverse, it’s tough to know what you need. Lots of agencies will tell you, “This is what you need,” without really knowing for sure.
However, working with a local digital marketing agency is slightly different. They offer tons more value in terms of knowledge, experience, and consistency. In this article, we’ll dive into the benefits of working with a local agency versus a general one.
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What Is Local Digital Marketing?
Local digital marketing is different than both traditional marketing and digital marketing. You’re probably aware of how effective digital marketing can be, but if you’re a local business, why would you waste your time advertising to people across the country?
That’s where local digital marketing agencies come into play. Local digital marketing revolves around targeting people in and around your zip code. Spending time advertising to people outside your target range is just a waste of time and resources.
Local digital marketing uses a variety of tactics to dial in on the prospects that matter most to your business—locals who have the potential to become customers. Since these agencies specialize in this type of digital marketing, they know what they’re doing and how to take your business to the next level. Whether it’s local SEO or overall digital strategy, agencies know the ins and outs of optimizing your digital assets so locals can find your business easier.
For example, let’s assume your business is a law firm. Most firms have websites, social media accounts, and maybe even an email list. Yet if your leads are coming from out of state, the marketing you’re doing is irrelevant to the goals of your business.
Why Should You Work With a Local Digital Marketing Agency?
Before we delve into the benefits of working with a local digital marketing agency, let’s explain why local digital marketing agencies even exist—and why you should work with them.
Local digital marketing is a specialty. There are hundreds of marketing agencies available, and the majority of those agencies operate on a national level. And if your business operates on a national level, that’s an exceptional similarity to have.
Local agencies solely focus on the target audience of the city they’re located in. For example, local agencies in New York City know their audience might be 60% locals and 40% tourists. That’s an important distinction to make.
There aren’t a lot of cities that receive as much tourism as New York City, but the point is every market is unique. Local agencies know the market, who they’re marketing to, and how to do it most effectively.
How Can You Benefit From Working With a Local Digital Marketing Agency?
In the digital age, nearly all markets are extremely competitive. Whether it’s education, law, or financial services, chances are there are tens of hundreds of other businesses competing for your customers.
That means differentiating your business is key to staying on top of the market. Your digital strategy is how you differentiate your business—your website, content, and social media presence all play a role in how leads see you’re better than other competitors.
Differentiation directly applies to how credible and authentic your business is. Additionally, using social proof to convey credibility is a tactic we see many businesses missing out on. If you have great reviews, put them where everyone can see them—your website!
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2. Let the experts do what they’re best at
There’s a reason companies hire a human resources representative. It’s the same for digital marketing. By hiring a local digital marketing agency, you outsource the work (saving you time) while getting better results.
Since digital marketing is always changing, staying on top of trends and strategies is paramount to success. If agencies aren’t keeping up with new trends and strategies, they’ll get left behind.
3. Familiarity (you know their clients) (they know the market)
There are two parts to familiarity, one we already touched on—knowing the local market. It’s no surprise an agency that lives in the same city knows the market, especially if they’ve worked in your industry before.
The next part is about the agency’s past clients. Chances are your business is aware of some of the agency’s past or present clients. That means you’re able to find out what they did, how they strategized, and what the costs were for hiring the agency.
You may not think hiring a marketing agency would be cost-effective; however, when compared to hiring in-house or trying to do it yourself, it’s definitely is. You save time and headache when hiring an agency, with all of the other aforementioned benefits.
Typically an agency will charge a one-time fee or a monthly fee for longer-term services. For example, SEO is a process that can take months when done correctly. Creating content consistently, optimizing on-page and off-page SEO, and technical SEO are all aspects that need to be accounted for.
Branding is similar to differentiation but the difference lies in positioning versus comparison. Your branding is all about your value proposition. What your business does, how it solves the customer’s problem, and why your business does it.
Local digital marketing agencies know how to craft a personalized value proposition based on your local market and competitors. Remember that in a local, highly competitive market, your branding correlates to your business credibility, authority, and authenticity.
Looking for a digital agency? Visit our San Diego Digital Agency.
The benefits of working with a local digital marketing agency surmount that of a typical, national agency. You’ll receive personalized feedback, a long-term relationship, and great results if you choose the right agency for your business.
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