Put These Off-page SEO Tactics to Work for You (9 Great Tips)
Part of an SEO agency’s work is assisting with brand building online. Along with link building, it forms a vital aspect of off-page search engine optimization (SEO). Brand and link building focus on brand awareness rather than paid marketing.
Here are nine great ways to use off-page SEO to grow your audience:
- Contribute a guest post
- Talk on a podcast episode
- Join forum discussions
- Post on your social media
- Collaborate for promotions
- Make shareable content
- Encourage user reviews
- Create your PR strategy
- Boost your E-A-T score
There’s a lot to discuss, so get ready to take notes.
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1. Contribute a Guest Post
Off-page SEO focuses on efforts to expand your reach. So collecting backlinks should be part of your long-term SEO strategy, which includes the ones you have a hand in making. You push yourself in the right direction by writing guest posts for other websites.
That is because:
- The posting site’s audience becomes aware of your brand.
- It reinforces your expertise and authority on a particular topic.
- You establish yourself as a reliable subject-matter expert.
Not all backlinks are worth the trouble, though. Picking websites with positive reputations, especially those with high domain authority (DA), works best.
2. Talk on a Podcast Episode
This functions similarly to guest posts in that you appear on someone else’s platform as a subject-matter expert. Podcasts exist for just about every topic imaginable in this day and age. Find ones that suit your brand and slowly build your relationship with the host and community.
Podcasts allow you to:
- Present a more personal side of your company.
- Share your knowledge on important industry news.
- Interact with listeners and respond to questions in real-time.
In general, being on a podcast is helpful because it improves the user experience (UX) of the audience. They are easier to use than blogs for getting information, and they add a personal touch and entertainment that can't be found in written work.
3. Join Forum Discussions
An easy way to advertise your brand is by appearing where your target audience spends their time. Plenty of websites host community forums where you can directly interact with people who might be interested in your content. Quora and Reddit are prime examples of this.
However, you should refrain from jumping right into posting links to your website. That is the fastest way to get banned from groups. Focus on providing value to community members by answering questions and sharing your insights.
Establish yourself as a go-to expert. Interest in your brand will come naturally, and when it does, that is your opportunity to plug in your content where relevant.
4. Post on Your Social Media
Social media platforms are full of opportunities to grow your brand. Garnering attention online can be done in multiple ways, such as:
- Reworking existing content into shareable posts that focus on key points.
- Condensing your blog posts into short video clips, images, or infographics.
- Partner with influencers to share your brand and reach a wider audience.
Getting links, mentions, and reviews from people in your target market is a big part of social media optimization. This continuously increases brand awareness. Staying in the public’s mind helps a lot with that. With influencers, you should thoroughly research collaborators to ensure you present the right image.
5. Collaborate for Promotions
Building a strong and dependable network of contacts should be one of your SEO objectives because it opens the door to other off-page SEO opportunities. If you already have an extensive list of contacts, start putting it to work for you and your business.
Here are three ways to take advantage of your network for growth:
- Gain valuable industry insight and knowledge from other experts.
- Find ways to leverage your position to give back to the community.
- Learn to connect and communicate better with your peers and users.
6. Make Shareable Content
A piece of well-made content sells itself. While you should not necessarily charge for access to them, you can still greatly benefit from creating them.
Ask for mentions or links from people who reference your content. Even better, give yourself credit in the work itself. This way, your name will always be linked to the value of the work.
Examples of high-quality, shareable content include:
In a nutshell, put your efforts into developing content people cannot resist.
7. Encourage User Reviews
Comments and reviews from users are an important part of off-page SEO because they help you manage your brand’s image. For instance, shoppers often turn to product reviews before making a decision. That makes them integral to a small business SEO success checklist.
Encourage customers to leave reviews by:
- Asking them to share their thoughts on your brand or their experience.
- Offering incentives such as discount codes in exchange for comments.
- Highlighting feedback from your existing customers on your website.
Expanding your online presence also plays a role here because it gives your customers choices on where and how to leave a review.
Here are three places you should consider:
- Your website
- Social media posts
- Local listings such as Google My Business
8. Create Your PR Strategy
Quality matters a lot when it comes to backlinks. You want as much good press for your business as possible. Therefore, aiming to gather the right kind of attention is vital for off-page SEO.
Here are three ideas to try for your PR strategy:
- Hold activities or events for charitable causes related to your brand.
- Partner with peers in your industry and make a cross-promotion plan.
- Use services such as Help a Reporter Out (HARO) to find PR opportunities.
Major news outlets have high DA, so getting backlinks and mentions of any kind from those sources adds to your website’s perceived expertise, authority, and trustworthiness (E-A-T).
9. Boost Your E-A-T Score
E-A-T comes up a lot in discussions about off-page SEO because it dramatically influences whether content succeeds online. For instance, websites that publish poorly written or poorly researched articles are unlikely to reach the first page of search engine results pages anytime soon.
That is because search engines treat anything that provides little or no value like noise to filter out in search results. For that reason, producing high-quality content matters for your business.
The simplest way to go about this is by focusing on value, relevance, and consistency for your audience. Those vary from platform to platform, so take your time strategizing on this.
Off-page SEO is not exclusively marketing plans and paid advertising. It can be something as simple as writing a guest post or joining a podcast discussion. The primary goal is to increase brand awareness for your business in as many ways as possible.
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