Making the Most of On-page SEO Strategies
Everywhere you look, you find new search engine optimization tips and tricks that claim to work the best in 2022. Interestingly, some of the same strategies that worked five or even 10 years ago seem to still carry weight today. But past success doesn’t translate into future growth. You need up-to-date methods to make the most of your organic search metrics. The tips in this article will help, but getting the assistance of a professional SEO agency can take you further toward your success goals.
What on-page SEO strategies work best to get you the top Google rankings and maximum traffic you need to succeed?
Importance of Keywords, Headlines, and Content
These three site elements form the basis of all non-page optimization strategies. By optimizing your content with the right keywords, you make your site relevant to potential customers. Different experts recommend a variety of metrics that define the keyword phrases or long-tail keywords you should use. Ideally, make a list of those that have low competition but high traffic numbers associated with them. Each blog post or page will focus on an individual term but also have many related words and phrases in the content.
Attention-grabbing headlines draw more readers in and keep them engaged with your content. Use your keywords but also focus on how interesting the title sounds to real readers. Make sure you promise relevant information or a solution to their problems.
You may have heard that "content is king" when it comes to SEO. But what does that mean? Quality written content establishes your site as a credible source of information. It is entertaining and valuable to your audience; it is on-topic and relevant to your business. If you want your website to rank high in the search engine results pages (SERPs), you need to publish high-quality blog posts and updated pages frequently. Google and other search engines value fresh content.
Using Images Effectively
Many website owners and bloggers make the mistake of using a simple stock photo for their featured image or content thumbnail. Since a picture is worth 1000 words, you can probably do more to engage interest effectively. Take some time to create a more imaginative and impactful graphic. Professional designers can help create images that work best for optimized pages.
The two best reasons to use interesting images is that Google will actually serve them on the search engine results pages ahead of text-based content. Also, they are the best tools for social engagement. If you want people to share your blog posts or other content on Facebook, Instagram, or another social media platform, they need a graphic representation of the type of quality information or entertainment you provide.
Do not forget the power of image alt tags and title tags in your HTML. This is another great place to put your target keyword phrases for on-site SEO purposes.
The Power of Internal and External Links
Internal links are important for SEO because they help increase ranking power on your own website. When you internally link to a page on your website, you are telling Google that the page is important and worth ranking in search results. You can also use internal links to point people to your best blog posts or other high-value pages on your website.
One of the best ways to use internal links is by linking from older blog posts to newer ones. This helps keep your website's freshness score high and shows Google that your site is up to date. Internal linking can also help you rank for long-tail keywords, because you can target specific keywords with each of your pages. But make certain you link only to relevant pages or blog posts.
External linking is also a key factor in your optimization efforts. When done correctly, it can help to improve your site's authority and relevance with search engines. One way to increase your site's external links is to identify authoritative sites in your industry and reach out to them for links. Guest blogging is a classic way to expand your reach. Look for opportunities in your industry or niche but avoid direct competitors who may lure your customers or clients away from your brand. It also helps to get external links from popular social media platforms and video sharing sites. Use relevant keywords in your link anchor text to help improve your site's ranking for those keywords.
Extra Tips for Technical SEO Success
Search engine optimization touches every part of your overall digital strategy. In addition to the efforts described above, make sure that your SEO title and meta-description are current and effective. The SEO title is what shows up in search engine results and makes the first impression on people searching for information, for help with a problem, or for product and services.
Do not fall into the trap of stuffing too many keywords on each page. This might have worked 10 or 15 years ago, but you will get penalized for it today. Focus on using your main keyword phrase as 1% to 3% of the total content word count. A good place to put them is in headers.
Also, do not forget the technical side of optimization. Fast-loading pages without broken links rank higher. Google also promotes mobile-first and responsive design above pages that cannot be viewed comfortably on smartphones and other small screens.
Once you learn how to make the most of your on-site SEO strategies, you will begin to drive more targeted traffic and generate more leads than ever before. If you do not have time, energy, or the up-to-date knowledge necessary to put these strategies into place effectively, you need professional assistance from a team with experience and a track record of results. Contact us at Digital Authority Partners to learn how we can help you transform your online presence into a powerhouse generator of new business opportunities and success.