Beginner’s Guide to Optimizing Website Title Tags
Congratulations on your first website! The next step is to optimize your site, so it can be visible on the internet and you can connect to the rest of the people online. The way to do it is through Search Engine Optimization (SEO).
Search Engine Optimization lets your website be seen and recommended by search engines, thereby helping your site develop connections and establish partnerships online. Most importantly, SEO lets you engage with your target market and boost your sales each month, especially if you have an e-commerce-powered website and social media sites.
The first step when conducting SEO is to add Meta tags. Meta tags are information for the search engines crawlers, so they can index your website and recommend it in the search results page.
Meta tags are easy to add in the Content Management System (CMS) or back-end of your website. If your website is using WordPress CMS, then you can easily go to the Editor tab and add your Meta tags.
If you want a dedicated team to handle the rest of your SEO Marketing campaign, you can contact a Las Vegas SEO Agency to help you continue on building your website and improve its visibility on the internet.
To learn how Digital Authority Partners can create a standout website for you, watch this video!
Adding Meta Tags in CMS
From the CMS, go to the homepage of your website. For ease of use, you can just go to Settings and click the Banner or Title of the Home Page. From there, you can see the basic information and content of your home page.
Fill in the title for your Home Page (which usually serves as the Main Page), the heading (SEO people call it H1), and the description. Do not panic, WordPress is very user-friendly and you can add your Meta tags, even if you do not know html, Java, or PHP programming languages.
WordPress allows a CMS for owners or workers that requires just a click and type function. So go ahead and head to the CMS Dashboard.
Add the Title Tag
Before adding the title tag, you may want to first research the keywords you will use for your website/company/brand. Other tools that can help you in your keyword research are: Google Keyword Planner, Google Trends, and Google Adwords.
Think about the best words that describe your company/brand. Then research what people are typing in search engines to find out things, to purchase a product, or to avail a service. Consider what you have seen in the search results.
When you have seen that so many people use certain phrases to buy a similar product or service from yours, you may want to add your location to lessen the competition. If the competition is still high, then you may want to think about your brand’s selling edge. Add to the keyword your brand’s selling edge, so you can dominate a particular niche.
An example of this can be Las Vegas SEO Agency Content Digital Marketing. Remember to keep your Title tag 60 characters or less. Otherwise, the search engine will automatically delete the excess, so you don’t want to waste your effort.
Keep the Title Tag concise and accurate about what your business offers to your target market. Adding the location helps geotarget or promote your website’s business to the local community or region, so you can get immediate inquiries.
Add the H1 Tag
The H1 tag is the Heading. This is like a lead sentence after a news headline, or a secondary title after the headline, which you normally see in Italics in news articles. The H1 tag is important because it gives the crawlers further information about the Title and what specifically you mean when you mention your Title.
So, it is crucial to add vital words that expound your Title which, in essence, explains more about your website’s company/brand purpose and services. For example: Las Vegas SEO Agency Full Internet Marketing PPC Advertising. When you add these words to the H1 tag bar, the search engine crawlers will index your website according to this category or information. The next time a user types words similar to your Title tag and H1 tag in a search bar, the crawler will recommend your website.
The recommendation depends on the quality of your website and the relevance of your content. So, if your website is not fully packed with design features and content with links, then you will have to wait a little bit longer to rank on the first page of search results. Continue working on completing the features and content of your website alongside the SEO marketing campaign.
Add the Description
The description is also important because this is how search engines weigh whether it will recommend your website higher in rank or lower. Specify accurately the purpose and services of your website/company/brand and tell how people can get what they need in the shortest time possible.
Your description is a summary of your website/brand purpose and services. Make sure to include contact information and payment options, especially if your website is e-commerce-powered.
For example a Las Vegas SEO agency offers full internet marketing services, including Content Creation and PPC Advertising. We provide clients with Full SEO Audit, SEO Monthly reports, SEO Trends reports, and Internet and Digital Marketing campaigns to help your business boost its sales month after month.
These are the basic tasks you need to do to jumpstart your SEO marketing. You may need to add more content to integrate links that will serve as “nerves'' to connect with your social media sites, and other relevant sites.
These links from the content also serve as the key for the users or target market to access your website/buy your product/avail themselves of your services. This is also called SEO link building. The link-building strategy in SEO is very important for the internet to reach your website and connect your site to users, who are trying to find the information you are offering.
Without the links, your website will be stagnant and invisible in the internet search results. SEO link building is part of internet marketing. It is a vital component of business that you must continue to do every day. SEO is what drives crawlers to work on providing users with relevant content and the immediate information they are looking for in the search engines.
SEO is an inevitable part of your business process, especially during this pandemic when people are usually online to buy products or avail themselves of services, so as to minimize the risk of Covid-19 exposure.
Make sure you are creating responsible content on your website and you have Data Privacy guidelines, Safety, and Security protocols, and User Protection policies to abide by government rules.
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