The Best Plastic Surgery SEO Strategies Any Practice Can Use
Your plastic surgery practice's online presence is vital to customer growth.
Imagine someone saving up for plastic surgery doing an online search before going under the knife. They go to Google and type in plastic surgery keywords, and you appear on the first page, answering their questions. If your SEO for plastic surgeons is strong, you can convert them!
On-point plastic surgery SEO strategies put you in front of your target market. You simply need to know which techniques best suit your clients' needs. Read on to discover the best plastic surgery SEO strategies any practice can use.
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Leverage Instagram and TikTok
Brand exposure via social media does not directly affect SEO ranking. However, it also helps drive traffic to your pages from links that you post. Increased traffic, meanwhile, improves brand reputation and SEO. So it makes sense to use social media.
Instagram and Tiktok are among the useful platforms. Users spend around 11.2 hours per month on Instagram, where app ads could reach approximately 20% of the world's population aged 13 and above, said Hootesuite.
In the same study, Tiktok turned out to have one billion users, and they spent an average of 19.6 hours uploading and watching creative photos and videos on this platform.
Now, imagine posting before and after images that could allow your target clients to get a better understanding of how they would benefit from your service. That post links back to a page on your website. These people, if attracted to your post and service, would likely engage and click through and go to your page to know more.
The social media behavior of users plus your on-point and strategically targeted posts could help in your SEO campaign.
Improve Website’s Video Capability
Search engines seek engaging materials. A video on your web pages, therefore, helps your SEO campaigns.
Besides, Hootsuite reports that YouTube is the second-largest search engine after Google. It’s not surprising, therefore, that most marketers polled by HubSpot think videos are great means to generate leads, with 86 percent of them saying video generates leads.
Besides, Entrepreneur reports that the plastic surgery industry boomed with the Zoom Boom phenomenon or the unanticipated increase in the number of cosmetic procedures by the widespread use of video conferencing. About 86 percent of those polled in an academic study cite video-conferencing as their reason for seeking cosmetic procedures.
Knowing this, you can begin by making informative videos. Publish them on YouTube and embed them into your site. Include a link to your service or landing page.
Include videos that raise awareness about your services, as well as videos that target people affected by the Zoom Boom. If you can pique this market's interest, you might be able to entice them to consult, which means you'll need video conferencing capability on your website for their convenience.
You can use video conferencing to assist patients who are concerned about their video appearance. You can provide consultations to assist them in imagining how their appearance during your video conference could be improved further to meet their needs.
Write Persuasive Blogs
Another effective SEO strategy is blogging. Blogs can help you develop your brand’s image as an authority in a specialized field.
More importantly, blogs provide opportunities to rank well on search engine results pages because they allow you to incorporate important keywords. That is perhaps why nearly three-quarters of B2Bs polled by the Content Marketing Insitute used blogs to distribute their content and found it effective.
Blogs can encourage people to learn more about plastic surgery services. Make educational resources available on your blog page and let your prospects learn more about a specific plastic surgery service.
Of course, be sure that your blog post is optimized for search engines. That means you must at least have the following:
- Identified primary and secondary keywords that your blogs will target;
- Adequately positioned keywords in the title, first 100 words of the content, headings, meta descriptions, and alt-image texts;
- Semantic keywords that are sprinkled across your article;
- Proper internal and external linking; and
- Good research to build your pages’ credibility and authority.
Plan your blogs for at least a month. Make sure you have blogs planned for special occasions like holidays. Once a blog is published, share it on social media and other platforms to help drive traffic to your pages. Again, the backlinks would help in your SEO.
Add a Landing Page
Landing pages are where conversions happen. With correct targeting and testing, you can increase conversions by 300 percent or more. But you must have only one campaign on it. Putting more could reduce your conversion by nearly the same rate.
Design a landing page specific to a campaign or offer. Make sure that on this page, you guide your visitor toward a single call to action, be it to purchase something, subscribe to a newsletter, or call for a quote.
Your landing page should not be your homepage. Again, it should be one dedicated to a campaign. Ideal, limit navigation to what you only need your visitor to do.
Your landing page should contain the following:
- A headline. You may add a sub-headline, but this is optional.
- A brief summary of the service/s you are offering.
- A few testimonials, customer logos, and security badges.
- More importantly, a form. If a form is not possible, use a glaring call-to-action button that would lead your visitor to the next step (e.g., an email).
Having a landing page allows you to increase your website’s click-through rate and boost your SEO score, so your website can rank higher on the search engine results page.
Use social media, videos, landing pages, and blogs for your plastic surgery SEO strategies. These would help you create brand awareness, cement your reputation, and generate leads, if not immediate conversion.
As a bonus, help folks who struggle with how they express themselves when working from home. While the Zoom Boom may be fleeting, having video conferencing options on your site gives you an advantage.
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