Digital Authority Partners are like plastic surgeons for your search engine optimization (SEO). We diagnose, reconstruct, and repair the defects in your SEO so local patients seeking related services find you online. With a focus on healthcare and medical SEO, we know the questions patients ask when considering plastic surgery and how to convert them from prospects to patients—ethically and effectively.
“We brought in Digital Authority Partners (DAP) to help us with a complex set of SEO projects. Their expert team helped us optimize our editorial content strategy to help us rank for thousands of keywords and worked with our technology team to optimize the core platform. Their team also trained us on how to best leverage AHREFs and other SEO tools. The insights DAP brought were invaluable, and our organic traffic is spiking due to these efforts. The team is transparent about their approach, the expected results, and the required timeline.”
Abhirup Bhattacharya Head of Digital, Athenahealth
“We reached out to Digital Authority Partners to help us do the heavy lifting and drive the SEO program for us. I had experience with DAP at another company, and I knew they would be the best partner as they brought strategic SEO insight, expertise, and the capabilities to build it for us. DAP not only stepped up to the plate to help Geode Health build its local SEO, clinic-based approach but also willingly stepped in to serve as our digital go-to group, answering almost any questions we could come up with.”
Amy Parker Vice President of Marketing at Geode Health
“It's been really great working with a smart, hardworking team. We looked high and low for a solid SEO/marketing team. The DAP team actually goes above and beyond and produces results. Very happy with our decision!!”
Joey Truscelli Virtual Me
“I had an opportunity to hire Digital Authority Partners for a health and wellness company. Our SEO was hurting due to not having proper research and structure. The team at Digital Authority created a timeline and how we are going to fix all the issues related search engine optimization. I received such personable, professional and effective results by working with them. I would highly recommend Codrin and the team to anyone who’s looking to grow their organic channel.”
Kaivan Dave Head of Marketing at Complete Nutrition
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How SEO for Plastic Surgeons Grows Your Practice
82.8% of patients find healthcare providers through online searches. 71% of patients report seeking a different provider when a provider website fails to answer their questions.
Get found online in two ways—SEO and/or pay-per-click (PPC). Both have advantages and should be part of your marketing mix. PPC produces quick results. SEO takes longer but produces higher quality traffic and better ROI overall.
PPC keywords for plastic and cosmetic services range from $20 and up. Meaning, you’ll pay $20+ every time someone clicks your ads, even when they have little or no buyer intent.
SEO is sustainable. SEO content works for you 24/7; answering prospects’ questions, establishing expertise and authority, and inspiring confidence in your services.
$20,000 spent on PPC drives patient acquisition, but not without maintaining ad-spend—forever. Conversely, $20,000 spent on SEO produces a body of content with lasting compounding value.
As SEO builds momentum and wins top search positions for your pages, maintaining them requires fewer resources. Invest more in SEO now and you’ll spend less later—considerably less than PPC.
SEO and PPC work best together, but if you have to choose, SEO is the best bang for your buck.
Augment your healthcare SEO with quick results from our managed pay-per-click advertising.
Medical Website Development
Convert more visitors by enhancing user experience with our multiple award-winning healthcare and mobile app development.
Medical App Development
Our mobile healthcare apps won Best Invention and Best Integrated Digital Experience awards from Time Magazine and the Consumer Electronics Show (CES).
Fractional Medical CMO
Get the benefits of a Chief Marketing Officer for your healthcare organization without the cost of hiring one full-time.
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Google Ads Certified Partner - expert management of all Google Ads products.
SEO for Plastic Surgeons Frequently Asked Questions
How do Plastic Surgeons Benefit from SEO?
Plastic surgeons benefit from SEO by attracting more website visitors when they rank higher in search results for various keywords. More visitors equal more opportunities to engage and convert prospects into patients. Done right, your website content will answer many of the questions patients have prior to them contacting you. Do this better than your competitors and you win customers. Everything works together. More visitors = more conversions = more customers = more word-of-mouth referrals = more revenue.
Why is SEO for Plastic Surgeons Important?
82.8% of patients search for providers online prior to contact. 71% of patients seek other providers when they don’t find what they’re looking for on a provider’s site. Being found by local patients searching for your services is vital but it’s only half the battle. Anticipating and answering a prospect’s questions better than your competitors is the path to patient acquisition online. Good SEO strategy and content does that. If your website isn’t ranking for the terms your prospects are searching and you aren’t positioned as the solution to their problems, you’re leaving money on the table.
How Long Does it Take to See Results?
While it is true, no provider seeking SEO services wants to hear, “it depends.” Time-to-results is difficult to gauge. A survey of 75 SEO experts reported notable traffic increases in 6 months while first page rankings take an average of 12-24 months. Again, this can vary by keyword competitiveness and other factors. Keep in mind, SEO compounds over time. As your site ages and you continue publishing content and getting backlinks, search engines collect more data establishing what Google calls E-A-T (expertise, authority, and trust) factors, ranking higher for various keywords becomes faster and easier. Contact us for a more accurate appraisal of your time-to-results.
How Much Does SEO for Plastic Surgeons Cost?
Broadly, SEO services range from $5k-$15k/month, with initiation costs between $5k-$10k. Costs depend on several factors. Question any agency providing one-size-fits-all pricing. SEO is time-consuming and labor intensive. Strategy is probably the most important factor in winning SEO, followed by high-quality content and backlinks. Beyond those, Google considers over 200 ranking factors. Optimizing for these factors requires careful thought, planning, processes, and execution. If you want to know what SEO will cost your practice, contact us for a no-obligation consultation.
How do I Measure my ROI?
Fortunately, calculating ROI for SEO services is fairly simple for medical practices. First, find your average patient lifetime value (LTV). Calculate this by averaging the number of times patients visit your office annually. Next, multiply that number by the average value of an office visit, multiplied by the average number of years patients remain with your practice. Example: An average patient visits 3 times/year spending an average $2500/visit and stays with you for an average of 5 years. Their LTV is $37,500. Or $7500/year.
Next factor in the cost of SEO services. Working with an agency is good because you’ll have fixed costs. Let’s say your cost is $15,000/month or $180,000/year.
Now look at your organic traffic increases and conversion. Let’s say SEO efforts brought 100k new visitors to your site in a year. You convert .025% for 250 new patients. The total value of those conversions based on average LTV is $93,750,000 or $1,875,000/year.
Calculate annual ROI:
(Return – Cost) / Cost
$1,875,000 – $180,000 = $1,695,000
$1,695,000 / $180,000 = $9.41 ROI for every dollar spent.
Helping Plastic Surgeons Increase Their Online Exposure
Why Plastic Surgeons Choose to Work With Our Medical SEO Experts
We’re Experienced. We specialize in healthcare marketing and know how to get results while keeping you out of legal hot water.
We’re On-Time and On-Budget. We have the resources to execute your initiatives for our agreed upon price regardless of the hours we spend on your account.
We’re Award-Winning. We’re a 5-time award-winning agency, with awards for innovation and the best digital agency.
We’re Focused on the Future.Our forward-thinking strategies set you up for maximum success now while future-proofing your business.
One of our consultants will get back to you within 24 hours.
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