PPC for Dentists vs Other Marketing Methods
Perform a quick search on Google for a local dentist, and you will likely see pay-per-click (PPC) ads at the top of the results on every page. Pay-per-click is vital and one of the ways that marketers produce such impressive results.
Why might you focus on PPC ads over other marketing methods? This article will answer this question as we look at PPC for dentists and why implementing this strategy is often more beneficial for businesses wanting to generate more traffic, leads, and sales.
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A Quick Overview of PPC for Dentists
PPC advertising is a marketing method in which a business will pay a specified amount for each click. The costs per click can vary and depend upon the extent of competition, timing, and ad copy effectiveness. More importantly, PPC targets potential patients looking for and needing a dentist.
PPC for dentists can be a smart strategy for any business because you only pay based on the number of people that engage with your ad. While PPC is an excellent option for marketing your dental practice, PPC ads can be expensive for companies that try to navigate the process without the help of an expert; however, working with an agency can ensure a high return on investment.
Why Is PPC for Dentists at the Core of Online Marketing Strategy?
PPC for dentists can produce immediate results and generate traffic without any lead time, in contrast to other marketing methods, such as search engine optimization, which can take weeks and even months to produce any results.
As for effectiveness, pay-per-click advertising targets online users who already want to know about the product/service. We know this because they search for solutions related to these ads, which is not the case with traditional advertising, which targets a broad audience, hoping that a few people will need the goods or services offered.
A marketing agency with experience conducting a PPC campaign will give you the best results for your money. They will use tools to track important metrics, determine the return on investment and provide statistics to improve the ad campaign.
Why Are PPC Ad Campaigns Different From Other Marketing Methods?
1. Content Marketing (Blogs, articles, videos, etc.)
Content marketing is more about providing value than directly selling to online users. In other words, this method focuses on education and building credibility or desirability in the customer. It’s essential for any campaign, but content marketing takes time and can sometimes distract customers from the call to action.
2. Website Optimization (Search Engine Optimization)
Search engine optimization (SEO) is a cornerstone of marketing. Every dentist needs to ensure their website is fully optimized to perform on search engines. It will help generate traffic in time, but businesses require more than SEO to ensure that they are visible to their target market online.
3. Building a Social Media Presence
You can transform a business rapidly with social media, but it takes time. Marketing on social media channels is also about distributing value and building brand awareness. On the other hand, PPC for dentists is a more direct way of advertising service and using solutions to nurture a sale.
4. Email Marketing vs. PPC for Dentists
Email marketing is still a very effective way to nurture leads, but it relies significantly on luck or chance. For email marketing to be successful, the recipient must require your services when they receive the email. Whereas PPC ads directly target online users who are proactively searching for a relevant solution to their problem.
5. Online Reviews and Word of Mouth Marketing
Positive word-of-mouth advertising that is authentic can be compelling and free for the most part. But remember that someone will tell three people about a positive experience, and three dozen about a negative one. Dentists need to encourage their patients to leave reviews about the services they receive and link to these reviews through their PPC campaign.
Five Factors That Power a Dental PPC Ad Campaign
1. Keyword Research
Marketers conduct extensive research before beginning a PPC campaign to ensure they have chosen the most relevant and valuable keywords. Most agencies use a mixture of keywords and phrases and then monitor progress to decide which ones to keep.
2. Market & Competitor Analysis
To roll out a successful campaign, knowing the competition is essential. Various marketing tools enable marketers to see what the competition is doing and identify areas in which a dentist might be able to take advantage in their area.
3. Creating Ad Copy That Sells
PPC ads enable dentists to place powerful sales copy before prospective clients. With a strong call-to-action (CTA), this persuasive text can evoke emotions that nurture sales and produce a higher conversion rate than other methods in general.
4. Optimizing PPC Ads To Be More Effective
PPC ads need to be accurate and compelling for them to work. Aside from the copy, it’s possible to add different features to PPC ads to make them more effective. For example, ad extensions like the dentist’s location or portfolio of reviews provide extra information to encourage online users to click on a PPC ad. Marketing agencies can suggest the most suitable extensions a dentist should use.
5. Measuring and Improving PPC Ads
Marketing agencies are especially good for extracting and understanding data, and they are an essential part of the process for PPC ads because it enables advertisers to understand what does and does not work. Measuring the efficacy of a campaign is the key to results and a reliable return on investment.
If you want to find new customers fast, PPC for dentists is one of the most effective marketing methods to get results. It can help dental practices connect with patients, build awareness of the clinic, and outperform the competition on search engines.
Using PPC ads is also a more significant way to achieve a higher traffic or conversion rate than other methods. What’s more, you only pay for every click, and a marketing agency can help deploy a PPC campaign that will work for you in a matter of days.
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