PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
Starting your own dental clinic can be very exciting. You get to be your own boss; call the shots. You'll have your own expert services that you alone can provide. But a part of every successful dental practice is painstaking marketing. You need efficient marketing strategies to help you better target customers and launch your brand locally. Your best bet is to have a good marketing strategy like PPC for dentists.
PPC or pay-per-click marketing is not just a passing marketing trend. It's a tried and tested technique that will help you engage clients in just a short time. Dentists prefer PPC marketing to other strategies because of its amazing benefits. Let's learn more about these advantages and how PPC can help your local dental practice today.
A Closer Look at PPC
Before we look at why dentists prefer PPC marketing, let's first define what this marketing strategy is.
Pay-per-click is a marketing technique wherein you pay only when people click your ads. In traditional marketing on TV, radio, online, and in newspapers, you pay hundreds of dollars upfront to have your ad posted. With PPC you can save this money for other marketing strategies.
The core of PPC ads is keyword research. You need to study what keywords your patients use when looking for dental clinics, dentists, or dental offices. Once you know these keywords, you can decide where you want your ad featured.
There are many ways people can see and eventually click on your ads, but the most important factor is ad location. PPC ads may be placed on the search results page of Google, in social media such as Facebook, as YouTube ads, and as banner ads.
1. PPC on Google Ads
Google Adwords can help you create effective PPC campaigns. Through Adwords, you can place your ads on the first page of Google search. Your ads will appear at the top of the results or somewhere along the side.
With your ad on Google Search, you can control your daily ad spend. You can designate the amount you are willing to pay when someone clicks on your link. This gives you full control of your ads and your budget.
2. PPC on Social Media
Social media platforms like Facebook are perfect for PPC ads. Facebook allows business users to filter their audience by adjusting the demographics. Through this adjustment, you can zero in on any target, be it age, gender, location, profession, or other behaviors. Maximize your ROI by posting your ad on social media where millions of users may view it daily.
3. PPC on YouTube
YouTube is also a social media platform, but instead of ads with text or images, your ads will be in video format. YouTube ads are shown to the audience before and during videos. PPC ads also appear as banners while a video is playing. The key to successful PPC advertising on YouTube is placing your ads on related videos. This helps make the most of your PPC marketing budget as YouTube has millions of active users worldwide.
4. PPC as Banner Ads
You can use your dental PPC ads as banner advertising not only on your own website but also on third-party sites using the Google Display Network. Using PPC as banner ads can help you engage more people, but it takes time and effort to manage PPC ads this way. If you don’t have the time to handle banner PPC marketing, you can always look to a digital marketing company to help you out.
Reasons Why Dentists Prefer PPC Ads
1. Dentists Generate More Clients Using PPC
PPC ads offer a quick way to generate traffic. You'll see instant results several times a day and you can track them daily or weekly, depending on how much time you want to devote to monitoring your campaigns. You can create PPC ad campaigns for each of your dental services, for products that you offer in your clinic, and your brand. When used properly, each of your campaigns will generate more clients.
2. PPC Can Be Very Profitable
PPC allows you to designate your daily budget on your ads. You can set a high budget or go lower as you please. Effective keywords will help your ads rank higher on search queries. You'll find this strategy very profitable with a higher ROI.
3. PPC Will Help You Get Noticed
PPC may be one of the easiest ways to get noticed online. By reaching the top spot on Google Search or using your PPC ads like banner ads, your dental business, your brand will be front and center on the page. This strategic location allows your audience to instantly notice your ads and click them at any time.
4. PPC Is Transparent Marketing
One thing that dentists love about PPC is its transparency. Through their Google Adwords account, they can quickly spot poorly-performing ads, keywords that are working great, and ad locations that they should invest in. Depending on the results, PPC ads may be changed, upgraded, or downgraded.
You may want to use another tool called Google Quality Score checker. This tool gauges the quality of your ad and allows you to develop more effective marketing. The Quality Score checker and other Google business and marketing tools are free to use so make the most of these tools' features to help you maximize your PPC marketing campaigns.
5. PPC Allows Dentists to Concentrate on Their Profession
PPC is effective, practical, and versatile. It's a strategy that frees your time so you can concentrate on your practice, your patients, and your life. You'll soon be busy scheduling new patients and growing your dental business locally with PPC.
Dental professionals like PPC marketing because it is highly effective at generating more clients, growing your brand, and creating more ROI. PPC is transparent, cost-effective, and practical to use. It's a marketing strategy for busy dentists and professionals alike. If you wish to expand your dental business and boost brand popularity, you should consider PPC marketing for your next campaign.