Dentists and PPC: Does It Work?

Despite the advice to visit a dentist regularly, not many people do this. People have a lot of things to do every day, so seeing a dentist takes a backseat. So, many patients find it hard to look for one when they need it. 

People tend to settle with recommendations before. However, thanks to the Internet, many prospective patients are now online. So, dentists must start seriously considering promoting their practice online.

Dentists can establish their presence virtually using several digital marketing strategies. One of these strategies is pay-per-click (PPC) advertising.

PPC for dentists is still a new concept. Therefore, you may wonder how effective it is in this industry.

Defining PPC

Before deciding how effective PPC ads are, it is essential to know what PPC is and its works.

PPC is a type of online advertising wherein a business creates ads hoping search engines or social media sites will place them on top of search engine results pages (SERPs) or a user’s feed.

Other strategies require payment upfront before you get to post your ads. However, PPC ads will only ask for payment if Internet users click on them. Small-time entrepreneurs find this favorable for them because of its cost-effectiveness.

The most widely used PPC platform is Google. Still, you can also use other search engines like Bing and social media sites, such as Facebook. So, there are a lot of opportunities to increase your visibility and widen your reach.

However, every business is different. Some marketing strategies work well on some compared to others. Is it possible that PPC only suits specific industries?

PPC and the Dental Industry

Fortunately, various sources always mention PPC as one of the online advertising strategies that dentists should include in their dental marketing practices. In addition, many dentists have also seen significant growth in different aspects of their business because of PPC.

Suffice to say, PPC and dentists work well together.

However, how does PPC benefit the dentists of the digital age exactly? Here are some of the positive effects that dentists can experience from using PPC advertising:

     1. Increases Brand Visibility

Many people will see you online since PPC will put you on top of the SERPs. PPC can make this happen overnight. Unlike search engine optimization (SEO), you do not have to wait for weeks or months, unlike search engine optimization (SEO).

Being seen is already a big thing, especially for dentists. So it does not matter if people do not click on the ad. What is essential is that they have already introduced themselves, and there is a chance they will look for them again.

     2. Reaches the Right People

PPC ads should contain SEO keywords in their copy to work. Then, when people type similar keywords on the search bar, search engines will use this as a queue to show your ads on the SERPs.

Long-tail and local SEO keywords are very effective. It beats out competitions and targets specific individuals. For instance, the search engines can show ads of dentists near them who offer their desired services.

     3. Generates Leads Quick

PPC can bring someone in a lot of attention, which usually results in increased traffic to their website. However, the ads do not have to take people straight to the website. Instead, you can lead them to a landing page curated for them.

Dentists can detail their practice and services on this landing page. It also helps if they can mention any special promotions for new patients. This advertising will entice people to take action — whether to inquire or to book an appointment.

     4. Brings and Keeps New Patients

Dentists need around 20 new patients every month to sustain their business. So, the quickest way to get this number is online. With high visibility and many leads, there is a big chance that PPC will help them achieve this.

In addition, dentists have another challenge with retaining their clients. PPC can help solve this problem with ads that promotes limited offers while targeting old patients.

     5. Gives Businesses Full Control

PPC allows businesses to control the ads they run. It does not matter whether an agency or the dentists themselves created the ads. They can make the necessary adjustments right away or stop it anytime if it is not working.

Moreover, dentists have absolute control over their money on ads. PPC ads only require businesses to pay the platform when people click them. So, this helps them save their marketing funds.

PPC Quick Tips

PPC ads apply to any business from every type of industry. They are very versatile. You can create and tailor them based on your needs at a given time.

Their success will depend on your execution. When you take time to understand the concept of PPC, you can start an ad campaign on your own. But, first, you have to know the basic dos and don’ts to do it correctly.

Some helpful PPC tips are:

     1. Focus On Your Local Area

If you are a small business, you do not have to target an audience that is geographically out of your reach. Locals are an excellent source of business, and they have a better chance of staying loyal to you.

     2. Perform Extensive Keyword Research. 

You may believe that keywords with high search volumes are the way to go. However, high search volumes mean many people are using them for their ads, so there is a lot of competition.

     3. Create a High-quality PPC Ad

PPC ads are small, making them tricky to put together. So, you have to be strategic in curating the ad copy, as it should contain your keywords and the information you want to share. Plus, it should be well-written.

     4. Make a Compelling Landing Page

It is more advisable to lead people to a landing page rather than your website when they click on your ad. Landing pages are more effective in leading people to action. So, ensure that your landing page is convincing enough.

     5. Track the Performance of the Ads

PPC ads can generate quick results. However, you cannot launch them and let them perform independently. Instead, monitor their performance so that you can know if they need improvement for a better outcome.

     6. Combine PPC and SEO

PPC may work instantaneously, but it does not mean you have to discard your SEO strategies. On the contrary, you will achieve far better results if you use both. In addition, these two can help each other perform better.

Conclusion

PPC is an effective online advertising tool, and many businesses can benefit from it, including the dental industry. Dentists can experience increased brand awareness, gain more leads, and convert many patients when done right.

In addition, there are other digital marketing strategies that dentists can apply to promote their practice. These strategies include using Google My Business, content marketing, social media marketing, and email marketing.

They may all take a lot of work. However, they will be worth it in the long run. Fortunately, dentists do not have to do all the work.

Marketing agencies can professionally take care of all the nitty-gritty details when putting together effective marketing strategies. But on the other hand, dentists can focus on providing high-quality service to their patients.