Weighing 12 Pros and Cons of Hiring a Technical SEO Partner
All websites need technical search engine optimization (SEO) to make an impact online. This need often forces a decision on whether to hire an in-house team or outsource to experts. Each has its merits but, more often than not, outsourcing this work is best for most businesses.
Here are twelve pros and cons to consider when deciding how to do Las Vegas technical SEO:
- Six reasons you should hire a technical SEO partner
- Six reasons to consider doing your own technical SEO
There’s a lot to discuss, so get ready to take notes.
Watch this video to learn how Digital Authority Partners tackles Technical SEO!
6 Good Reasons To Hire a Technical SEO Partner
Las Vegas technical SEO partners bring multiple benefits to their client businesses — from optimizing your website structure to making it faster and more responsive. They can also address other technical SEO needs, such as maximizing the crawl budget for an e-commerce business.
Below are six compelling reasons why you should outsource your technical SEO needs.
1. Save Precious Time and Resources
Hiring and training an in-house team to do your technical SEO (along with other SEO tasks) can take significant time. In the same period, a Las Vegas technical SEO partner would have already produced a functioning and effective strategy for your business.
That does not mean an in-house team is unnecessary; it is simply an impractical or impossible option for a small business.
2. Find a Partner That Fits Your Needs
Outsourcing work to a Las Vegas technical SEO partner is similar to hiring employees because you still have to find candidate firms and interview them to test their fit with your business needs. Fortunately, you can choose who you hire to develop your technical SEO strategy.
However, since these are not your direct employees, ending the partnership is far easier to do. You make the decision to renew (or not) service contracts and to find better partners or services if needed.
3. Receive Customized SEO Strategies
A technical SEO partner has a ready-built team of experts and professionals with a broad range of skills and abilities to deliver customized strategies tailored to each client. For that reason, working with a technical SEO partner allows you to more or less choose how you make your strategies.
Doing this can help you manage your budget better and only target the most critical SEO needs.
4. Get Access To Advanced SEO Tools
Third-party tools and software are important to good SEO because they perform many vital tasks, including keyword research and content creation. However, it is hard to justify purchasing them or getting a subscription for your business if you do not have time or a trained staff to make regular use of them.
Technical SEO partners do, though; hiring one gives you access to their advanced toolset without buying it yourself. A partner will also take care of updating all tools so you won’t have to do so.
5. Gain Advantage With Their Expertise
SEO partners are effective and efficient at their jobs. They often include details of their many successes with other clients on their websites as proof. They can create SEO strategies for any business goal, including driving traffic, boosting engagement, and generating high-quality leads.
With a technical SEO partner, you can maximize the business benefits of your website.
6. Leverage Scalability and Adaptability
When discussing your plans with a potential SEO partner, it is important to remember the potential scalability and adaptability of your strategies. A good partner should already have this in mind because with excellent technical SEO, a firm can grow quickly, and your partner must prepare for that in advance.
6 Reasons You Should Do Technical SEO Yourself
Now that you have seen the positive side of hiring a technical SEO partner, it is only fair that we round out your perspective by presenting reasons to consider other options. It essentially comes down to whether hiring a technical SEO partner or an in-house expert benefits you.
Below are six reasons why you should reconsider your options for fulfilling your technical SEO.
1. Outsourcing Costs Can Greatly Vary
Although outsourcing is often the cheaper method of maintaining critical business processes, the price you pay for the service you receive can vary greatly. Costs can easily skyrocket if you are not careful in how you find a technical SEO partner and demand transparency from them.
In other words, some pricing models can cost you more if you are not careful.
2. Finding the Right Partner Takes Time
Choosing whether to hire a partner or not (and the wide range of choices available) can make it challenging to pin down the best fit for your business. Sometimes, this wastes time while you wait for the “perfect” candidate who meets all your needs to arrive.
Being more realistic and learning to compromise on some of your demands can mitigate this.
3. Some SEO Strategies are Unethical
Having access to the skills and abilities of an SEO partner does not make you immune to errors or poor judgment. There might be moments when you or your Las Vegas technical SEO partner feel tempted to use black-hat SEO, such as posting low-quality content to meet goals.
It is in your best interest to avoid black-hat SEO tactics because they harm far more than they help.
4. Other Clients Have the Same Access
Outsourcing your SEO means you do not necessarily have exclusive access to an SEO partner’s team of experts, expertise, or tools. Although an ethical partner will not do this, they can likely replicate or modify any effective strategies they designed for your business for use with another client. Getting exclusive costs more.
That is not necessarily bad, though, since SEO partners are responsible for avoiding conflicts between clients.
5. Miscommunications Cause Problems
Working with a Las Vegas technical SEO partner mostly happens online for convenience, which can lead to anything from minor to major miscommunication. It can have significant negative implications for your working relationship if left unchecked. Keeping an open line helps.
Schedule regular video or in-person meetings, if possible, to iron out finer details.
6. Outsourcing SEO Means Less Control
The downside to having a technical SEO partner make your strategies for you is that you have to relinquish some of the control to them to make the process smoother and more efficient. Although that sounds scary and intimidating, it is a must for SEO strategies to work as intended.
Imagine how slow the process would be if they had to ask you for confirmation on every detail.
Technical SEO is complicated, and few business owners are fully equipped to tackle this problem themselves. Although hiring an in-house team is ideal, outsourcing hinders progress and costs more at the outset than outsourcing, which only costs as much as the SEO services you receive.
Need help deciding whether to hire a technical SEO partner? Contact Digital Authority Partners (DAP) to learn how we can help.
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