PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
A Quick Guide to PPC Agency Prices and Quotes
Hiring a PPC agency to handle your PPC campaigns is intelligent to improve traffic and promote your brand. With experts managing your paid ads campaigns, you can achieve your marketing goals. But how much does an expert PPC service cost? Would it be better to DIY your PPC ads instead of hiring a PPC company? Let this quick guide help you with pricing and quotations to be more confident in hiring a PPC agency.
What Is PPC, and Why Hire a PPC Agency?
PPC is pay-per-click, which means you will only pay for hosting your ads when someone clicks on them. PPC ad marketing is one of the most popular strategies among businesses because it's practical, convenient, and versatile.
PPC is a good choice for companies who want to control their ad spending. It's the right strategy for those who want to create different ad campaigns. Because PPC is cost-efficient, companies can save money on other marketing strategies.
A PPC agency is an expert in PPC ads marketing. This type of marketing agency specializes in:
- Auditing past and present PPC ads campaigns to create better ones
- Finding the right keywords to launch a successful PPC campaign
- Managing ad spending to get the most out of your ads budget
- Analyzing and creating optimized landing pages
- Researching your market, industry, or niche for the best ads strategies
- Using data to come up with profitable ads campaigns
Not all PPC agencies are the same. Some specialize in specific ad platforms like YouTube ads, Google Ads, or social media ads. Some agencies can provide more than PPC ads services, such as content creation, social media marketing, email marketing, and many more. A good PPC agency is also an expert in SEO practices. This concept is because PPC with SEO leads to ad campaign success.
What Determines PPC Agency Rates?
As a rule, the more services a PPC agency provides, the more expensive it is. However, PPC agencies vary in specialization, tools, services, platforms, and pricing. So let's break down these factors to determine what affects PPC company rates.
Ad platforms are places where you can post your ads. The most common and affordable ad platform is a search engine platform such as Google Ads and Microsoft (Bing) Ads. However, social media ad platforms like Facebook, Twitter, and Instagram are also social media platforms. eCommerce businesses commonly use brick-and-mortar platforms and may cost more than search engine ads.
The most expensive ad platform is LinkedIn, as you're placing your ads before experts, such as professionals, video ad platforms like YouTube, and website ads platforms. As a result, versatile PPC agencies that can offer ads from all these platforms may charge more.
Agencies that offer various services cost higher as they are highly specialized and provide more PPC ads solutions. For example, a company capable of handling large and complex campaigns may charge more than those with only small ad projects.
Ad Campaign Languages
In all PPC ad platforms, marketers can select the regions/locations and languages for their ads. Allowing your ads to show in different countries is just adjusting these settings. A good PPC agency will help you create ad campaigns in other languages.
They can produce landing pages, content, ad descriptions, titles, and support in your preferred language. Agencies that can do this service will cost more to hire than others.
Check the PPC agency's background. A company with strong industry expertise and recognition will likely command a higher price range. Conversely, those that are still new or have minimal experience in the industry may not be as expensive to hire.
An experienced PPC company will be able to prevent and mitigate click fraud. They know how this can occur and develop clever ways to avoid this by using updated technology to determine illegal activities.
The Different PPC Ads Pricing Models
PPC agencies use the following pricing models. See which one works for your business.
The Percentage of Your PPC Ad Spending
In this prevalent pricing model, PPC agencies charge a percentage of your ad budget. Usually, the agency will charge a portion of the ad spend at around 15 to 30%. This model is the most common and preferred because it's transparent and versatile. You know how much you'll be charged, and thus, prepare an intelligent budget before your ads go live.
The Percentage of Your PPC Ads Spending + PPC Management Costs
This pricing model is also prevalent as it offers marketers the benefits of both the ads paid and management fees. The management fee ranges from $500 to $1500 every month. Whether the ad campaign is successful, the PPC agency has a fixed amount every month.
PPC ad agencies may also charge a flat rate for their services. This strategy means that you will pay the same fee no matter how good or bad your ads have performed. This model is one of the most popular because it's easy to use and versatile.
Pricing Based on Performance
Some PPC agencies may charge according to their performance. For example, if they successfully generated leads and improved sales, they can ask for a higher rate than agencies with a flat fee.
How To Ask for a Quote?
Almost all PPC agencies offer a free estimate of their services. However, if not indicated on their homepage, use their contact details to speak to a representative and ask for a quote. A good agency will be willing to estimate after talking to a client.
And aside from asking for an estimate, ask about the company background, PPC services, and related case studies. Then, find the best PPC agency to help you with your ad campaigns. You’ll be steps closer to growing your business and reaching your marketing goals with a good PPC team.