What SEO Essentials Drive Online Success for Injury Lawyers?
Search engine optimization (SEO) covers many crucial techniques that drive online success, but which factors do personal injury lawyers need most? High-quality content, local SEO keywords, and positive branding are at the top of the list. Other options for SEO are available, though.
Here are seven personal injury SEO agency essential practices that you should follow right now:
- Uphold Cohesive Branding
- Add Local SEO Keywords
- Get Positive Client Reviews
- Register Business Profiles
- Keep Your NAP Consistent
- Optimize Mobile-First SEO
- Follow E-E-A-T Guidelines
There’s a lot to discuss, so get ready to take notes.
Are you tired of investing in search engine optimization without seeing any tangible results for your personal injury law firm? We have the solution that will make SEO work effectively for your firm.
7 SEO Strategies That Drive Success for Personal Injury Lawyers
Most people today perform some level of online search for the products and services they need, including businesses such as personal injury law practices. For prospective clients to find you online, you must abide by the guidelines governing how search engines do their work.
SEO is the result of experts deconstructing how search algorithms perform their duties and how they match users with online content. That means you connect with searchers through personal injury SEO practices, which leads you to potential clients in critical need of your legal services.
Here are seven strategies that personal injury SEO agency experts recommend lawyers follow:
1. Uphold Cohesive Branding
Thanks to popular media, lawyers have a shady reputation for being greedy and dishonest. That is not the case (at least not with most lawyers), but it also highlights the need for genuine and cohesive branding for law practices everywhere. People’s trust is rare and fragile.
Before a person gives you their trust, they have to know that you deserve it, and having a cohesive and consistent brand identity leads to that. Start by aligning your message across all of your platforms and channels. Show people who you are, and make sure it comes through.
2. Add Local SEO Keywords
Keywords are a major driver of online success because they help search engines better understand what you put on your web pages. Relevant keywords make it possible for search engines to accurately include and properly rank your pages. For instance, when trying to attract local clients, make sure you use relevant local intent keywords to appear in searches around your area.
Keywords such as ‘Texas injury lawyer,’ ‘Florida car accident claim,’ and ‘personal injury lawyer near me’ all signal a local search to search engines because they include a location. The intent also comes through clearly. The searcher is looking for legal services to hire within their area.
3. Get Positive Client Reviews
Trust is vital for lawyers because people want to know that they will receive sound legal advice and have a good chance of turning the case in their favor. Apart from brand identity, one way you can raise trust in your law practice is by getting and sharing good reviews from past clients.
Individuals looking for services online (such as those of a personal injury lawyer) also tend to look for reviews. This gives them a reliable preview of what they can expect before deciding. Bad reviews hurt SEO but also present a chance to do better for clients.
4. Register Business Profiles
A personal injury SEO agency pro tip that all law practices should know is to use local directories for their benefit. Google is too big for some people’s search strategy, so they turn to directories and listings for instant answers. For instance, FindLaw is exclusively for law practices in the US.
That makes it quicker and easier to use than browsing through page after page of results on Google. A Google My Business (GMB) profile allows searchers to scout and contact you on Google Maps. Not every listing or platform is essential for good SEO, but GMB is.
5. Keep Your NAP Consistent
When you sign up for profiles on directories, listings, and even social media, you collect a few citations for your business. Even your website is a source of citations, which helps build a solid bedrock of trust in your brand, but only when you keep them consistent across channels.
That is why personal injury SEO agency experts highlight the need to manage your profiles. Any mistake made can spread through other citations, such as blog posts about your law practice, if you are not careful. It also makes you seem careless and unprofessional.
6. Optimize Mobile-First SEO
Apart from trust, convenience is another critical factor for finding new clients with the help of SEO. With a GMB, you make it much easier to find your law practice on mobile through Google Maps. However, you must also optimize your entire website for mobile users in your SEO plan.
Google cares about convenience and the user experience (UX), so it has long since shifted to a mobile-first model for indexing content. Web pages that use responsive or mobile-friendly design get a boost since Google uses the mobile version of pages for ranking.
7. Follow E-E-A-T Guidelines
Just as the American Bar Association has guidelines on what and how lawyers can present their practices in marketing and advertising, search engines also have guidelines, including Google’s experience, expertise, authority, and trustworthiness (E-E-A-T) rating.
E-E-A-T should be as natural a concern for lawyers as it is for a personal injury SEO agency because low-quality content harms potential clients. Giving the wrong legal advice can land your law practice in hot water, and you may even face a lawsuit for damages to the client that result from poor advice.
Following E-E-A-T guidelines is just as much a safeguard for your business as it is for users.
Personal injury lawyers are not magnets for repeat clients because most people only need their services once in a lifetime. Finding new clients for injury lawyers then falls on the ability to create a solid SEO strategy. Using diverse channels and keeping NAP consistent is good for SEO.
Most important is building a brand people can trust and leveraging that in marketing.
Need help building an effective personal injury SEO strategy? Contact Digital Authority Partners to learn how we can help.
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