8 SEO Tips Designed for Increased Organic Traffic
Organic traffic naturally comes to your website for free when users search on Google, Bing, or another search engine. Organic traffic can be vital to a business’s long-term success and is available to all businesses, no matter their size.
The critical aspect of getting organic traffic to your website is search engine optimization (SEO), which helps increase the visibility of your website on the internet so that you can reach out to your target market better.
Good SEO is the foundation for your website. It makes your website active and easy to read by search engine crawlers. Search engine web crawlers (bots or spiders) visit and download a page and extract links to discover additional pages, basically indexing the internet.
How SEO Works
SEO is a process that involves increasing your site’s visibility when people search for items related to your business. Better visibility equals more attention and visitors to your website by placing your site higher in search result rankings.
SEO links on your website keep it connected to various other sites and users, allowing you to share information. Web pages base SEO rankings on the quality of content, the expertise of the content creator, authority of the site, trustworthiness of the company or organization, richness of links, and the site’s overall quality.
Google and other search engines release algorithms from time to time to improve the quality of search results. SEO works through link building, content marketing, meta-tagging, local geotargeting, and social media marketing. Crawlers collect this information, which helps drive traffic to your website for free when done right.
An ecommerce SEO agency can help you rank high in search engine results pages, using strategies that meet Google’s latest algorithm as well as other search engines’ latest updates. Working with an SEO partner helps you stay up to date with the latest trends in internet marketing and keep your campaigns on track.
Let’s look at eight ways to increase organic traffic to your website.
1. Structured Data
You can check Google instructions on marking up your how-to articles. The search engine will automatically recommend your page-related queries, helping boost the traffic to and from your content, leading to your website and social media pages. Structured data helps organize your content and alert search engines when you have instructional and informative content on your site.
Organize your product listing page with its unique name, item code, category, location, description, price, rating, and review. Include high-definition photos with various angles of the items so that the online buyer can visualize them. Include feedback from customers and inform them of the different payment methods available.
2. Breadcrumb Navigation
Similar to the old fairytale, “Hansel and Gretel,” a breadcrumb trail is a navigation aid in user interfaces and web pages that allows users to keep track and maintain awareness of their locations within programs and documents or websites. Search engine crawlers find your product listings better by showing the article’s location inside the website.
Crawlers will recommend your site more than others because using breadcrumb navigation makes your site easier to read and is similar to a heading shown in search results. The location and category of the item are specified, so it is easy to locate by both the search engine crawlers and the customer. Try organizing your product listing page and assigning categories for each group. Label each product listing page with its unique heading, making a search easier, plus the words give clues about the product.
3. Fix 404 Links
It is frustrating when you click on a link, and all you get is a page telling you that it can’t be found or that it no longer exists. Broken links damage your reputation with site visitors and reduce your ranking in searches. By ensuring that all product listing links work, you will achieve higher search rankings.
Users on the internet should have a continuous interactive experience and should be able to build a partnership, relationships, and online communities. Having dead links does not contribute to healthy interactions and taints your site’s reputation.
Regularly check all product links and fix 404 errors as soon as possible. Do not publish a page if it contains links that aren’t live yet. You can always set it in staging mode until you have completed all the work. If you need quick teasers for the product launch, you can post announcements on your social media sites instead.
4. Update Meta Tags
Meta tags are short pieces of text that describe what’s on a web page, and they must be up to date. They should reflect any changes you have recently made in your company’s business structure or product focus.
Meta tags help inform search engine crawlers on a business’s purpose and the products and services it offers. Meta tags help search engines understand what you are offering on the internet. Search engines match the user’s queries to the information in the tags.
If you can describe your product or services well, the search engines will recommend you more frequently to users. You can use the Google Adwords/Keyword Planner Tool to test the competition in the keywords that you are considering. If the competition is too high, add one or two more words to describe your brand. You can also add a location to garner inquiries from local searches.
5. Update the Keywords List
As an e-commerce shop, you can add keywords such as digital, online, and e-commerce to inform your current and potential clients about your company and allow them to buy the products or services online. Use Google Keyword Planner, Google Trends, Google AdWords, and Google Analytics to evaluate which keywords are working and which are not. Update your keyword list for your SEO campaigns.
Using your Google Adwords/Keyword Planner Tool, you can see which keywords are gaining higher click-through rates and which are not. Check also which keywords have higher conversion rates. You can maximize your efforts to those ranking keywords and add one or two more words to those with a low conversion rate to boost its edge in the competition.
6. Create Long Content
People are now turning to the internet to get reliable information, and search engines try to filter quality content. Search engines place quality and relevant content to higher ranks in search results. Aside from informative and research-based content, it will help if you write more than the usual 500-word blog. The best way is to write professional articles of at least a thousand words.
Include your keywords in your content and thoroughly discuss the subject matter. Plan a series of discussions with your niche topic to gain an authoritative reputation. Search engines now prefer longer content with good quality and links that promote further reading or inquiry. You can link to your social media pages to draw readers in to learn more about your products or services.
7. Add Internal Links
Infuse professional knowledge in the content and include links to reputable sites to encourage further reading about a topic. These links will be internal links that add counts to your link-building campaign. Connect every page in your website to each other and then link targeted keywords to other sites that help users decide to purchase your product or avail of your service.
Strategically design your internal linking campaign by forming a current-like flow in the website. You can design it logically, starting with when a customer first visits the site and begins scanning through the featured products.
You can answer questions and diffuse doubts by linking to reviews and how-to videos about your products. Finally, lead the customer back to the product page with a call to action (CTA), encouraging the customer to place the item in the cart and finally to the checkout page to complete the purchase.
8. Add Backlinks
Backlinks are links from one website to another. Find influencers in your industry that have similar target audiences as yours. You can negotiate with bloggers in your industry for articles and backlinks. Some may be willing to provide reviews just for providing them with a sample of your product to test.
You can also link to YouTube vlogs and social media sites. Social media optimization helps in generating backlinks for your e-commerce website.
You can also gain backlinks through guest posts. Find reputable sites that are compatible with the products or services you are offering and ask if they will publish your blog or article. Agree on terms and sign a written contract to avoid conflict of interest.
Google, Bing, and other search engines periodically update their algorithms and guidelines on improving a website’s visibility. You will need to abide by these to keep your page at the top of search results.
By following these SEO strategies, you can increase traffic to your site and boost sales for your online business. Get started with your SEO e-commerce campaign today and see how you can scale higher in search engine result pages and gain a competitive edge in online selling.
A professional SEO team can guide you through internet marketing planning and implementation. They can also help you design an e-commerce website and build an SEO campaign for your brand. Look for a company with years of experience in guiding a business through the process of website promotion and internet marketing.