SEO: Your Ticket to the Top of Senior Living SERP Ranking
Much like the rest of the world, the US population is increasingly aging. This means that senior living will see a steady uptick in demand over the coming years. Despite this, reaching the top of search engine results pages (SERPs) should still be one of your business's major and primary goals.
Here is a breakdown of great tips from a Las Vegas SEO agency on using SEO for better SERP rank:
- Why senior living communities need SEO.
- Choosing the right SEO for your business.
- Five top content ideas to help you rank higher.
There is a lot to discuss, so get ready to take notes.
Watch this video to learn about the Digital Authority Partners approach to local SEO!
Why Do Senior Homes and Communities Need SEO?
Every business with an online presence (a website) needs search engine optimization (SEO) to perform marketing functions, such as reaching target markets and boosting sales. Without it, a business would struggle to rank higher on SERPs and find customers, particularly local ones.
SEO is important for businesses that connect with long-term clients, such as senior homes and communities. Their target market most likely is looking for a place to settle down, which means that repeat customers are not exactly their top audience.
That said, the senior living market will continue to grow in the future. According to the 2021 Profile of Older Americans by the Administration for Community Living, aging Boomers comprise 17% of the US population. The number was 55.7 million citizens aged 65 and above as of 2020.
Although this projected, and current, increase in demand for senior housing sounds promising for businesses in the senior living industry, expect it to coincide with a similar increase in the supply of an aging population. That again points to why SEO is essential for reaching the top of SERP rankings to successfully reach this audience.
Local Versus National SEO for Senior Living Facilities
SEO has many different facets, all of which affect your ranking. For instance, local SEO is critical for many small businesses, and a Las Vegas SEO agency would highly suggest it for senior homes. While important, it is not the only aspect that matters, though.
Although reaching local customers through SEO remains important for a senior facility, the truth is that many people move across states to be closer to their families. This is especially true for seniors who struggle with mobility but also for families who want to maximize time together.
In this case, expanding your reach with a more generalized SEO strategy matters just as much. Similarly, your SEO plan should target family members just as much as, if not more than, the senior population. You can do both with a mix of different SEO strategies.
For instance, claiming your business profile on various services and platforms is a common local SEO tactic. On the other hand, every Las Vegas SEO agency also recommends having a strong and reliable content strategy to display your knowledge and increase your organic reach.
5 SEO Strategy Ideas To Take You to the Top of SERP
Considering everything, content is one of the best ways to start climbing to the top of senior living SERPs, but it is not the only one. Below are five excellent strategies discussed in detail that you can incorporate into your SEO plan in several ways:
1. List Your Main Selling Points
Senior living facilities are not one-size-fits-all, a fact of which your target market might not even be aware. To rank higher for certain keywords or phrases, you must build your content around topics that fit your ideal customers’ search behaviors.
For example, if your facility caters to seniors needing additional care, “Las Vegas assisted living” is a better fit for content than “Las Vegas senior living.” The former opens the door for discussing the critical features and services that your prospective tenants and their families want to find.
2. Take Visitors on a Virtual Tour
Another way to share information about your senior living facility is by creating a virtual tour of the space to give people a better view of what your home offers. Videos are a great option for content because they are easier to take in, understand, and share on different channels.
You can even turn them into fantastic pay-per-click (PPC) ads for better reach. The more people view and engage positively with your content, the better you will eventually rank on SERPs. You have to maintain a consistent flow of high-quality content to improve your ranking.
3. Build Rapport Using Content
Nurturing leads and customer relationships through content is another valuable strategy that you can use to rank up through SEO. That means creating content to provide unique value to your target market and eliciting engagement from them.
Sending email newsletters, responding to feedback, and devoting time to conversations are just a few examples of building a positive reputation and strong relationships. Earning the trust of your target market (and people in general) is the first step to ranking higher in searches.
4. Make Access a Selling Point
As mentioned, your target market (seniors and their families) does not necessarily look for a home or community where the senior lives. Because proximity and accessibility to family are vital, moving to another state is a common way for seniors to stay close to relatives.
Since the pandemic, these two key points play an even bigger role today. Given the immensely negative impact that it had on some senior living communities, businesses had to adapt. Turn this negative into one of your top selling points by highlighting the positive post-pandemic changes of your business, including access to safe and healthy senior living. This will also be good for SEO and ranking.
5. Mention Activities for Seniors
Entering a senior living home is a major decision for a person and their family. It marks a departure from their familiar way of living. Retaining a sense of normalcy and autonomy is important, and that does not change when seniors join a home or community.
Your content should highlight how you keep tenants actively engaged for their mental and physical health and wellness. Additionally, this information transfers well to social media, especially when using images, videos, audios, and other engaging content.
The global population is aging, from Japan and Korea to the US. This means senior living spaces are sure to see a steady increase in demand over the coming years. High-quality SEO content and excellent marketing strategies are your best bet for overtaking your competition.
Genuine branding and a positive reputation are also necessary for higher SERP ranking. It is a lot to do on your own, however, hiring a Las Vegas SEO agency can help get you to the top.
Need help improving your senior living business’s SERP ranking? Contact Digital Authority Partners (DAP) to learn how we can help.
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