What Services To Expect From the Best PPC Agencies?
Meeting daily sales goals is difficult, especially if you rely solely on search engine optimization (SEO). Your phone lines must continue ringing, and your message box overflowing with inquiries. Traditional marketing and SEO may not always realize your sales goals.
It's a good thing there's a pay-per-click (PPC) strategy that can boost daily sales. With so many responsibilities on your plate, this task may become overwhelming. So hiring a PPC agency to manage your paid advertising campaigns helps you concentrate on other critical business processes.
If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!
Below are some of the services you can expect from the best PPC agency.
Keyword Research and Click-Through Rate Boosting
The best PPC agencies will research brand-related keywords people use to find products and services similar to yours online. These words are narrowed to high-value, high-volume long-tail keywords, and the PPC agency plans when and how to use these keywords, be it in content, paid ads, or other digital marketing materials.
PPC agencies would use Google Trends, Keyword Planner, Google AdWords, and other platforms to research keywords with enough traffic to boost your website's click-through rate (CTR). The CTR is the total number of clicks divided by the times your ads appeared.
A high CTR does the following for you:
- It tells search engines that your ad is relevant to users.
- It boosts your site's quality score, thus raising its chances of ranking well on the search engine results page (SERP).
- It proves the keyword used effectively drives traffic to your site, and you can continue using it.
With a PPC agency keen on keyword research and can leverage keywords effectively, you will generate more leads that you guide through the buyer’s journey and convert.
Ad Copy Landing Page Optimization
A PPC agency should optimize your landing page and ad copy to make them work hand-in-hand.
The landing page is where people who click on your ad copy would go. It should therefore tell your reader more about what the ad copy says.
More importantly, your landing page must be interesting yet straightforward to entice a page visitor to do the action you expect. For example, your landing page must contain enough information to encourage the page visitor to buy if you intend to sell.
Have only one campaign per landing page to avoid confusion, and be clear with what action you want your visitor to do on that page.
However, efforts to optimize your landing page are futile if the ad copy is not optimized in the first place. The first thing your target audience sees would be the paid ad. If it doesn’t capture their attention and call them strongly to take action, then you still won’t get traffic to your site from that ad.
Your PPC agency should put together the right keyword, a clear copy, a call-to-action (CTA), and ideally, a catchy video or image to create a copy that will engage a viewer. Only then can you get traffic to your site. If this does not happen, your PPC agency will have to rethink the copy, if not the entire campaign.
The ad copy and corresponding landing page should align and resonate with the audience. Your PPC agency should ensure this and recommend adjustments where needed.
PPC Management and A/B Split Testing
PPC management and A/B split testing are two services your PPC agency should provide. These services help you implement only the most profitable ad campaigns so that you won’t overspend.
A good PPC agency takes charge of monitoring your PPC ads’ progress and provides you with in-depth reports and analyses. The insights help you decide how to proceed with the following lineup of paid ads, whether to continue bidding on the keywords or revise the campaign to include new strategies to improve results.
A Smart Insights study cited by Truelist shows that 60% of companies use A/B testing to optimize conversion rates. It is the number one method marketers use.
A/B testing helps find factors that can persuade the target audience to do your expected action, whether buying or subscribing. Your PPC agency does this test to see responses from a sample target population. The results will underpin decisions regarding the campaign that you will leverage.
For example, the PPC agency runs two versions of an ad copy a sample of the target audience within a controlled environment to gather data and measure results. The copy with the most favorable and relevant result is the one that will go live for the actual PPC campaign.
A/B split testing allows you to gain maximum earnings from your investment.
Local PPC and Remarketing Services
LOCALiQ cites that 46% of online users on Google look for a local product or service, and 28% of them buy the item or avail of the service. Your PPC agency can take advantage of this opportunity to showcase your brand’s strengths and persuade your local target audience to buy.
Undeniably, the most valuable service to expect from your agency is local PPC advertising. This service allows you to generate immediate sales in your locality. At the same time, your PPC agency can create compelling ad copies to make people keep coming back to buy your product or service.
One of the fastest ways to pump more sales in the cashier area is to encourage people near your business to respond to the ad stimulus and visit your site. Some PPC strategies use ad headlines that shout big sales and freebies to achieve this. Your PPC agency will create more persuasive ad copy that meets the need of your target market.
Meanwhile, the best PPC agency will make the most of site visitors and use remarketing tools such as cookies, which will serve as trackers to continuously remind users about their previous interest in buying your brand.
Your PPC agency will also monitor your website visitors by integrating extensions that can follow users on the following sites they visit. Your agency may then put ads on other sites your users' visit to remind them of your brand.
Of course, your PPC agency will do these activities while minding data privacy regulations.
Remarketing usually uses the Display Network aside from Search Ads to capture more target audiences and increase your brand's visibility. Search Ads is like the traditional search, while Display Network puts your ad on other partner websites.
The best PPC agencies maximize the profit you can earn from your PPC spend and ensure that your paid ad campaigns are within your budget.
You can expect your PPC agency to take charge of the paid ad keyword planning, bidding, and monitoring so you can focus on evaluating how well the company is achieving its vision. Meeting your company’s monthly target revenue will be the goal of your PPC agency. With this in mind, the agency will provide you with optimum services for your business to succeed.
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