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5 Things to Promote Your Website for Free Right Now
According to HubSpot of Marketing Report, a website is the second most important channel that you should use for promotional purposes. People show more trust in companies that have a website where they share information about new products, upcoming events, etc. To make your website known to a broader audience, you have to devote a sufficient amount of time to its promotion.
The most popular method to advertise a website is to use paid channels and ads. However, if you have limited funds, this approach won’t work for you, no matter how efficient it is. Fortunately, there are some promotional methods that don’t involve financial investments but do fully rely on the proper usage of time and effort. By skillfully combining paid and organic promotion, you can achieve terrific results and retain full control over the marketing speed.
1. Improve Your Website’s SEO
Based on the statistical data collected by WebsiteRating, there are currently over 2 billion websites on the net, and the number is growing every second. This means that creating a site that will attract users and retain its position over time isn’t that simple. The most crucial factor, in this case, is SEO. The latter is affected by many parameters—the quality of posted content, ease of navigation, the number of outside links, etc.
Experts recommend concentrating on SEO before you actually get down to preparing website content. You can use Google Keyword Planner to determine the keywords that will surely catch visitors’ eyes and spur them to investigate your website further. It’s better to choose long-tailed keywords, as they are more specific and it’s easier for you to compete for them.
A good rule of thumb is to use keywords with low competition and high search frequency. Make sure to add such keywords to the title, headings, image description, and meta description.
You can also take advantage of automated SEO software to make the process more efficient:
SE Ranking. When companies need to promote a website for free, they frequently resort to this tool. It collects data on technical errors and status codes, meta tags, and header info, defines website loading times, and provides recommendations to improve the situation. Besides, you can use it to analyze images and internal links.
SEMrush. This is a freemium instrument for tracking keyword ranking, backlink profile, and other core parameters in an automated manner. Displaying all the info on a convenient dashboard, it allows users to evaluate the efficiency of their current campaigns and right the ship if needed.
Netpeak Spider. You are unlikely to find a more reliable program for SEO audit and analytics. It solves complicated tasks in a quick way, which results in optimized workflows.
If you are engaged in the photography sphere and can’t handle website optimization on your own, feel free to delegate the task to experts. Approach a reliable SEO service for photographers and forget about the burden of site promotion. They will take care of your platform to get free organic traffic and drive new leads.
2. Use Social Media Marketing to Your Benefit
Among the things to promote a website for free, running a social media account is undeniably the most winning option. This way, you can build a rapport with people from around the globe and present your services/goods in an enticing way. According to the data presented on Statista, there will be about 3.43 billion social media users in 2023, so the power of social networks is stunning. However, before starting your social media activities, you need to define your business’s brand voice and the category of clients you want to address.
I have listed the most popular platforms that you can use for business promotion:
Facebook: This is a universal platform where both B2B and B2C companies can find their place regardless of the brand voice. It has the largest user base, which means lots of people will learn about your company if you post info there. The best part is that Facebook is equally efficient for representatives of different business niches. You can create a group, page, or online store to run a business.
Twitter: This is a go-to website for B2C companies seeking free website advertising. Here you need to create short, catchy statements, share links, initiate conversations, and constantly engage your audience to become noticed.
Instagram: This is the best place for B2B and B2C agencies that mainly work with younger adults or run a business that is highly dependent on photos.
YouTube: This video-sharing platform is popular among users of different age groups. Like other similar resources, it allows everyone owning a channel to keep tabs on the analytics—the number of subscribers, video views, and overall feedback on your content. Thus, you can better understand whether your videos bring the desired results, and if not, overhaul your strategy.
Reddit: If you are involved in the B2C sphere, you can derive benefits from Reddit features. However, before receiving your first perks, you’ll have to take part in conversations and subreddits (specific interest forums) and attach links to your site where it’s allowed.
LinkedIn: This social media platform works best for B2B companies. It is actually a mixture of a blogging space and social media environment with the most advantageous traits of both worlds. Here you can find colleagues and potential partners and showcase your skills.
Pinterest: 77.1% of visitors are women (according to Statista), so if you offer bespoke services or products for ladies, you should definitely examine this space. Besides, 50% of users reside in the US, which means this is a wonderful territory to establish relationships with the American audience. To promote a website for free here, you need to create pins and boards with related content, as well as add click-through links to the source article on your platform.
TikTok: Over 800 million people ranging from teens to adults visit TikTok on a regular basis. Here you can post short videos (up to sixty seconds long) presenting your services. The most popular videos are educational content, dancing, comedy, and lip-syncing. It is great that you can edit a clip right on the website.
No matter what social media platform you’ve chosen for brand advertising, you need to “communicate” with your subscribers on a regular basis. Besides, it makes sense to be active on several websites at once. For example, you can share specific news on Facebook using text and dwell on the same topic on TikTok by outputting videos. It is up to you to decide what sites to use.
If you have some money for promotion, invest them in Facebook Ads. With this service, you can look through multiple targeting options and choose those that will bring the biggest benefits. What’s more, you can even focus your efforts on a specific cohort of users—e.g., friends of your current followers, people who visited your site but didn’t order anything, etc.
It is also important to complement a site with a social bar so that users can effortlessly head to your social media profiles without long searches.
3. Regularly Update Your Blog
When you promote a website for free, you should use all available means to achieve the set goals. In the modern world, this also refers to creating a blog and supplementing it with new articles at predefined intervals. Based on the TechClient research, a website with a separate blog attracts more visitors. With such a section on your platform, you can cover the topics that are bound to interest your audience. Just make sure the content you post is relevant, interesting, and answers clients’ probable demands. To play it safe, do keyword research and only then start making content.
If you’re pressed for money to hire an SEO expert, you can conduct the keyword search yourself using a free tool called AnswerThePublic. After you enter the chosen word or phrase, the service analyzes it and shows different questions, statements, and even location-based searches that users googled. Thus, you can be sure your blog posts will answer clients’ queries.
To get the most out of your photography blog or digital marketing blog, you shouldn’t focus solely on optimization, but also advertise your content through other channels.
4. Select Platforms and Prepare Content for Guest Posting
Guest blogging has proven to be an efficient method of extending your initial reach. Using this method, you can let people know about your blog on the hoof and build backlinks to other resources, which is paramount for SEO. As for the frequency of posting, OptionMonster analysts state that sharing 1-5 guest posts per month is a reasonable choice. However, 3% of blogs have more than 100 guest posts per month, and only 6% of bloggers publish most of their original content as guest posts.
When selecting a partner for guest blogging, you should be very attentive. It makes no sense to cooperate with a company from a totally different niche. Thus, look for agencies in adjacent spheres to get mutual benefits from your cooperation.
There are several great platforms for guest blogging regardless of the niche:
Medium. This is a social publishing site where readers can find interesting articles on many topics. By sharing articles here, you can intrigue people and encourage them to head to your website for more detailed info.
Quora. This is the best place to ask a question and get answers from different people. If you can provide an unbiased opinion on a specific topic, don’t miss a chance to create an account here and assist readers seeking expert tips. Being active here, you are sure to lure people to visit your personal platform.
Product Hunt. Over 4 million users visit Product Hunt from time to time and look for reliable info here, so why not become a part of the community and advertise your website without going the extra mile? In general, the community consists of product-loving enthusiasts and geeks talking about the latest mobile apps, hardware innovations, tech creations, and the like.
Hacker News. If you want to put the word out about tech advancements, you should definitely choose this platform.
Another method to promote a website for free is to find like-minded people among beginning bloggers and influencers. After determining your short-term and long-term goals, you can better understand which people can help you achieve them. Start out with a pitch, and follow up if necessary. You can send your pitch by email or via your favorite social media website.
5. Generate More Local Traffic with Google My Business
As polls conducted by BrightLocal show, a typical business gets 59 actions from its GMB listing every month. Google My Business boosts SEO, provides potential clients with more facts about your business, generates rich search results when anyone looks for your business, makes it possible to review and contact your company’s representatives through Google, and more. Opting for the Business profile, you can immediately update your website with new info, which greatly simplifies the searching procedure.
When a user googles your business, he/she will see relevant data, including the address, working hours, contacts, photos, customer reviews, and a website link. Besides, with the help of Google My Business, you can be in the loop of clients’ behaviors and reactions towards your offers, and alter your promotion strategy if the current one brings no good.
Organic promotion of a website is a long process, so you shouldn’t expect fantastic results in a week or even a month. To see faster changes, you need to combine paid and free methods—e.g., use paid email marketing and PPC advertising. The most important thing is to use all available tools and resources, or consider a digital consultation, to make every approach work as intended.