PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
Expert Tips for Hiring a PPC Agency Remotely
Hiring a remote PPC agency is a good choice, especially when maximizing funds and leveraging results. Hiring a remote PPC Agency gives optimum solutions for hitting your sales target, and it saves operational expenses such as travel and facility costs.
If you are the company owner, conduct a thorough background check and inspect the technical capability of the PPC agency you are planning to hire. Ask for a portfolio to see how well the agency meets client expectations.
Read on to find more tips for hiring a PPC Agency remotely.
Ask How Agency Analyzes PPC Data
When choosing from a pool of potential PPC agencies, look for a portfolio or case studies that show their insights and recommendations to clients based on PPC data. Ask the agency how they can produce a higher click-through rate for target keywords, analyze data, and recommend a course of action based on available data.
PPC agencies typically use Google AdWords and Google Search Console, among other platforms, to gather information on keywords’ search volume and conversion rate. Check if prospective PPC agencies are certified or trained in using PPC software tools.
An expert PPC agency should be able to show you their process when evaluating your ad campaigns using available tools in the market. Knowing this process and seeing case studies, you can get a picture of the agency’s expertise.
Check PPC Agency’s Local PPC Advertising
While interviewing potential PPC agencies, ask whether they provide local advertising services within your area and browse their portfolios for projects relevant to your office location.
The best PPC agency for you has vast experience in understanding and capturing the target market specific to your industry or nature of business. This experience reflects the PPC agency’s confidence and available resources to meet your paid advertising goals.
A PPC agency specializing in the same line of business as yours and with existing services in your locality has better chances of meeting your sales goals. It can grow your customer database given its familiarity with the region and its acquired resources through years of advertising.
The PPC agency will dedicate time to studying your target area's location and population, thus focusing more energy on creating compelling ad copies and optimizing your landing page.
Check How They Fix Mobile Responsive Design Issues
Choose a PPC agency that includes a website design service so that you can request adjustments in landing page layout and site pages for mobile-friendliness.
Statista reported that 54.4% of internet traffic comes from mobile devices, excluding tablet devices. This rate has consistently exceeded the 50% mark from 2017 to 2021. There’s no sign of a slowdown in the use of mobile devices in an online search.
Another study cited by Review 42 revealed that 38% of users leave an unappealingly designed website. In comparison, 57% will not recommend an establishment that does not have a mobile-friendly site. Your site’s mobile-friendliness is vital since it influences your site’s quality score, allowing your pages to rank better in the SERP.
Ask for Sample Ad Copy
Request for a proposal on several ad copies for your brand. The PPC agency should suggest headlines, taglines, and images that would be useful for your ad campaign. A good PPC agency can articulate and highlight your brand in a copy using the language preference of your target market.
Also, check if the photo in the paid ad copy blends well and communicates your brand message to the intended audience well. Ensure that the images are clear and of high definition quality.
Search engines regard ad quality as vital to user experience. When the ad copy has relevant text and the website has good performance, the site receives high-quality scores from search engines.
Check Keyword Research Process
An effective way to know if a potential PPC agency fits your project well is to check whether it can determine the right keywords for your brand. Investigate its keyword research process to determine its fit.
Ask your potential PPC agency about the name of the tools they use for keyword research and their steps in identifying the right keywords for a brand. The agency could be using various tools. Be sure to know what these tools are and see how they use each. Such details could help you determine if the agency is efficient and can create effective campaigns.
Also, choose the PPC agency that understands your vision for the brand well and can blend this into your overall paid ad campaign. You must ensure that while a company is efficient in its process, it can also deliver your expected results and give you value for your money.
The best PPC agency can explain how they arrive at an analysis, insight, and recommendation for the keywords to use. If they have a solid and reasonable process for keyword research, you can be confident that your paid ad campaign will be in good hands.
Ask Industry Colleagues for Referrals
Referrals from your business colleagues are an effective way to find the best PPC agency for your company. If your colleagues have contracts with a PPC agency, they can give you feedback regarding the agency’s performance. Ask about the outcomes, including the growth in their sales, from their partnership with the agency.
However, the colleague giving you the referral is also in your industry and location to make sure that the agency is indeed familiar with your sector. Otherwise, you will still have to investigate if the agency can work well in your industry and location. As mentioned earlier, the agency’s familiarity with your industry and location is vital to the success of your campaign.
The best tips for hiring a PPC agency remotely are screening the credentials and experience of candidates thoroughly, checking the process for doing tasks remotely, and how they resonate with the brand's attributes.
A sample ad copy and a presentation of an agency’s PPC ad campaign proposal will give you an idea of whether this agency fits your brand. Choose the PPC agency that understands your target market well and shares the same vision as yours.