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Tips & Examples of Great Travel Industry Content Marketing Campaigns
The year 2022 promises a lot of good things for the future.
This year marks the advent of innovative technology in the hospitality industry, home, and transportation. Traveling in 2022 looks inevitable as other sectors start to reopen and adopt smart technologies to combat the pandemic's threats. So living your life in 2022 is the best thing you can plan for and look forward to.
The travel industry is keeping its pace progressively, and we are excited about its comeback for this year. Here are some tips and examples of excellent travel industry content marketing campaigns that you can implement for your business.
1. Write more about how your company invests and implements Artificial Intelligence (AI) solutions to your business operations.
Tell more about how your company is adapting to the fast-changing society and is addressing the need for contactless bookings and 24/7 communication through Artificial Intelligence communication devices and applications.
Integration of chatbots, syncing of smartphone control to other devices, building centralized command stations, etc., are the must-haves for today’s travel management planning. These steps help in reducing face-to-face interaction and allowing digital processing to complete bookings and payments.
Upgrading your Information Communication Technology system in the company and websites, social media pages, and apps will help you thrive in the Travel Industry for 2022.
For example, invest in smart technology appliances in your hotel, resort, or office and centralize all communication and control functions. In this way, you can optimize monitoring your business without too much face-to-face checking. Invest in Google Smart Home, Google Nest, Alexa, or Siri and start implementing contactless transactions.
The functionalities you can do depend on the devices you will be purchasing to integrate this AI software. For example, you can rent robots to clean the rooms and hotel spaces at a much lower price nowadays.
Integrate all processes using one central command station. In this way, you are one step closer to having a smart hotel, resort, or office. You may also start venturing with Digital Shuttles in transporting your guests to and from your resort.
Artificial intelligence is the future of the hospitality industry, especially the travel industry. The new normal is here to stay and brings us to a more technology-driven society. Contact a Las Vegas Content Marketing Agency to learn more about artificial intelligence integration.
2. Mention about seamless payment transaction process through digital currency.
Travelers nowadays have their money in their digital wallets. It is high time to empower every page on your website and key areas of your social media pages with the "Book Now" button. Interested travelers can make their decision readily and pay instantly.
Cryptocurrency and other digital money are circulating nowadays as part of the travelers’ move to reduce exposure to Covid-19 and for practical reasons of not needing to go to money changers or the bank. Tell how your clients or guests can now transact with just snaps from their smartphone. For example: “Pay seamlessly with just a few clicks on our site” or “We’ll take you to your desired destination right from this button.”
3. Show, don’t tell.
Pictures still paint a thousand words, and videos are reflections of reality. It is best to have at least 30 seconds of augmented or virtual reality that features the one-of-a-kind experience when they visit your exclusive destination place.
Have a 3D 360-degree tour of the hotel or resort, so prospects can see what they can anticipate when they finally decide to choose your location for their next holiday trip.
Show carousels of your Instagrammable scenic shots and let them have a taste of the fun experience that your place brings. The travel industry is a highly-visual-oriented niche, and you need to capitalize on that asset.
4. Highlight how beautiful and unique your place is.
Travelers usually search for a special place to dwell in that resonates well with their aspirations. Make that dream a personalized experience for them. Make every travel experience of your client a distinct one through personalized and customized service.
Coordinate with your Information Technology department and ask for summary reports of cookies and retargeting efforts. Work with your team on delivering computer-automated data analytics to give you auto information on what your prospect prefers. This data can help your team suggest relevant packages that suit your clients' needs, lifestyle, and preferences without them saying it directly to you.
These personalization and customization processes in the travel industry are a must-have for those businesses wanting to stay ahead in the competition. In addition, the more responsive and intuitive your sites are, the higher the chance is for travelers to book your hotel or resort.
5. Write location plus your business in most Search Engine Optimization (SEO) tags.
Let search engines locate and recommend your company easily by mentioning your geographical location and the business service that you are offering.
Add the location plus service tag in your descriptions, titles, subtitles, the body of content, and citation (citation in SEO means the calling-card-like information of your business). An example of location plus service keywording is, “Contact a Las Vegas Digital Marketing Expert now”.
Implement your Meta tags and hashtags diligently on your sites' key areas, such as titles, descriptions, photos, subtitles, content links, etc. SEO still makes your sites visible and rank higher on Google and other search engines. You will need to employ organic and paid SEO and advertising techniques to help your sites appear on the first page of search results.
Here are the tips with examples for your Travel Content Marketing endeavor for this year. A significant investment in Information Communication Technology is inevitable for 2022, which will keep your business running and competitive.
The travel digital marketing efforts may seem challenging. Still, it will reap the rewards for your business and secure you a more profitable future. Therefore, it is wise to keep up with the trends and stay tuned with the updates on various search engines algorithms in the upcoming months.