The Insider’s Guide to Website Design for Plastic Surgeons
Having a website for your clinic will help you attract more patients who are ready for or considering plastic surgery. A good website design allows you to showcase the best cosmetic treatments and procedures your clinic offers.
An intuitive and engaging site makes the client want to learn more about the service and encourages and emboldens them to undergo the procedure. Taking the time and effort to enhance the look and feel of your online clinic reflects how much you value aesthetics while making your website easier to navigate. You can give an outstanding impression of your specialty work through your easy-to-navigate pages.
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Here is a guide to website design for plastic surgeons:
1. Create a Responsive Website Design
The best way to engage the potential clients who are looking at your website is to have a responsive design. This design allows your site to have a fluid style that makes navigation smooth and easy. It’s perfect for browsing on smartphones, where users are often swiping from one page to another.
You’ll want to make sure you’re able to convert users who browse your website on their phones, as this is likely most of your audience. Taking the time to optimize your website for mobile browsing experiences allows you to take advantage of this truth.
A responsive design is perfect for showcasing your stunning photos, especially models and celebrities who have undergone plastic surgery in your clinic. This design goes well with high-definition images that people can enlarge to see finer details.
If you sell aesthetics at the highest level, you must capture this in how you present your web pages and images. You can herald your message of aiming for beauty perfection through your outstanding responsive web design. Even more can be done to further impact your specific audience when you employ Plastic Surgery website design.
2. Feature Action Buttons on Your Landing Pages
Your landing pages must be able to attract and convert your target market once they click on your site. These landing pages must be convincing enough for the user to take the next desired action, such as making a call or booking an appointment.
Try adding direct calls to action by utilizing “Call Now” and “Schedule an Appointment” buttons on your landing pages. It’s important that there is only one key message expressed on each of your landing pages. Your landing pages should define the next step that you want your users to take with you. To do this, try to focus on the business objective and marketing goal that you want to achieve primarily and keep them in mind when developing your landing pages.
A landing page is different from the main pages of your website. It’s more like a “pop-up” page that users land on after clicking on a link in an ad or SEO result. Its primary purpose is to increase conversions and build your client database.
So, maximize the opportunity to attract your target audience and retain their attention by providing them with an opportunity to continue learning more about your services. Once you have hooked their interest, you can persuade them through the rest of your service funnel.
3. Display Before and After Photos of Success Stories
One of the most effective strategies that you can use to persuade potential clients is to show before and after photos of successful surgeries you’ve done in the past. Ask your previous clients if you can show the essential parts of the transformation while retaining anaymoty by hiding or blurring their eyes.
You can also crop some facial features to reduce identification and focus only on the actual body part that is transforming. Make sure that you have a written agreement to avoid any future legal problems.
Design the gallery page with your edited before and after photos. Then, add descriptions of what specific treatment, procedure, or surgery the patient has undergone. You can even add a link to the blog page so people can learn more about each procedure, along with how they can receive it themselves.
Provide helpful guides on the blog page on how they can seek medical advice and consultation should they wish to undergo plastic surgery.
4. Include Intuitive and Interactive Features
One way to increase your website's click-through rate (CTR) is to have intuitive and interactive features. With an intuitive design, the goal is to understand the behavior patterns of your users, including navigation habits, then arrange the flow of your site’s features to echo the browsing rhythms of your audience.
In this way, you are able to give your audience members what they want while serving them the pages and content they are looking for.
On the other hand, an interactive design creates activities on the page that users can interact with to learn more about your services. Some examples might be choosing what type of eyebrows they want to achieve for a new look. Let them try different eyebrow shapes before heading to the appointment page.
An intuitive and interactive website keeps your target audience on your pages for longer as they get caught up reading your content, browsing your blog articles and playing around with fun mock-up games. If you can retain the attention of your users for longer periods of time, you have more opportunities to lead them towards scheduling an appointment or inquiring about plastic surgery.
5. Speed up the Loading Time of Pages
What irritates most people are pages that eat their time. Not because they are too busy, but because it does not serve them well. Cater to your high-end clients by giving them a superb user experience through the fast-loading pages of your website.
You can increase the speed of your website’s loading time by buying more domain storage space and compressing images without sacrificing the high definition quality. Use advanced imaging software for compressing photos and purchase a dedicated server for your website so that you can do more in seconds.
A fast-performing site also helps you to rank higher in search results, thus boosting your search engine optimization campaigns. Search engines specifically take into account the download speed of websites when assessing whether to rank the site higher or lower on their results pages.
Having a beautiful and appealing look is a great goal. Yet, a beautiful design is just the beginning of what makes a design do more of the heavy-lifting for plastic surgeons. A responsive design coupled with more thoughtful, user centric tactics sprinkled throughout your site will help you reach your target market in no time. Boosting digital effectiveness is possible with an attractive web design that goes along with your vision, mission, and values for your plastic surgery clinic.
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