Cryptocurrency Marketing
Frequently Asked Questions

Start with a plan. What is unique about your crypto offering? Who will it serve? What value does it have above and beyond competitors? Consider the “who, what, where, when, and why” of your prospects.

Competitor research is another key component of developing effective marketing strategy.

Once you’ve considered these factors and understand who your prospective customers are, where they live online, and your product or services’ unique features, benefits, and problems it solves, you’re ready to develop a marketing strategy, choosing channels and planning campaigns.

Ideally, you want an omnichannel or holistic marketing strategy, but knowing which channels are most valuable is challenging. This is where we can help.

Should you focus on paid search, SEO and content marketing, paid and unpaid social, remarketing, email and marketing automation, PR, affiliates, airdrops, ICOs, influencers, partnerships, mergers, etc?

Under your broad marketing plan fall various channel and campaign-specific strategies. Our agency can help you plan the most effective strategies for reaching your goals within your timeframe and budget.

Targeting begins with user research. You can’t target prospects if you don’t know who they are. User research typically considers the following targeting types:

  • Demographic
  • Geographic
  • Psychographic
  • Behavior and interest
  • Device and platform
  • Placement
  • Keyword and topical
  • Custom targeting and remarketing based on combinations of the above targeting types

Looking at your most successful competitors targeting and messaging also provides insights into who your prospects may be and the messaging they respond to.

Our team has a suite of competitive intelligence tools. We can see competitors’ most popular pages and keywords, ad placements, and which ads have been running longest and are most successful.

Once you’ve identified various audiences, create user personas. User personas are fictionalized representations of users that are used to guide messaging and marketing alignment.

User personas should also identify which phase (awareness, consideration and comparison, and decision) of your sales funnel the prospect is in. Messaging and motivation differ at each stage.

Influencers influence people to purchase your offerings. What makes influencers so effective? Influencers already have followers, or people in their “sphere of influence.” These individuals feel positively about the influencer and view influencer recommendations with merit and credibility.

According to Dr. Robert Cialidini, who’s spent 30 years studying the psychology of persuasion, people buy from those they know, like, and trust. Putting influencers in your corner promoting your crypto offerings is smart.

You’re probably already familiar with celebrity crypto influencers Elon Musk, Gwyneth Paltrow, and Matt Damon. While these are out of reach for most crypto firms, plenty of influencers and micro-influencers are within reach. We help you connect.

Due to the speculative nature of cryptocurrency, until recently, most major advertising platforms banned crypto marketing.

Now, advertisers meeting certain requirements and complying with platforms’ regulations can advertise on Google, Facebook, and Instagram. LinkedIn still prohibits crypto advertising. Twitter and Reddit allow crypto advertising with prior authorization.

Several specialized crypto advertising networks exist including Coinzilla, Bitmedia, Ad Dragon, Coinverti, and AdEx Network.

Social media is another option for promoting your crypto offer.

Influencer and affiliate marketing are great ways of promoting crypto.

Some of the best ways of promoting cryptocurrency are content marketing and search engine optimization (SEO), two arenas our cryptocurrency marketing agency excels in.

Working with an agency is important to SEO and content marketing because of Google’s YMYL guidelines. Google ranks websites that have “the potential to impact a person’s health or finances” differently.

Yes, it is currently legal to advertise crypto (although this does not constitute legal advice). Crypto is largely unregulated which will change in coming years.

Advertising platforms have their own regulations and requirements. Working with an agency can help you navigate advertising regulations and speed ad approval.

Search engines also have requirements for sites that “potentially impact someone’s health or finances.”

Finally, the Federal Trade Commission has taken legal action against some crypto firms engaging in “deceptive money-making schemes.” And, a range of federal and state regulations apply to cryptocurrencies and advertising.

As long as advertisers meet certain guidelines, most social media platforms now permit cryptocurrency advertising. Linkedin is an exception.

Our cryptocurrency marketing agency can advise you on the most effective social media channels and advertising opportunities.

Helping Crypto Companies Generate Demand

Our Financial Services Marketing Work

cove-markets-image-01
Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study
The CreditShop app shown on two mobile desktops
Financial services

CreditShop

  • 10K+ installs on Google Play Store
  • 3.9 star rating on Google Play Store
  • Delivered a sophisticated user interface, using market data, customer insights, and industry best practices
View case study
Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study

Schedule Your
Free Consultation

Questions about your next marketing project? Schedule a consultation with a DAP expert today and find out what we can do for your cryptocurrency marketing needs.

Why Companies Choose to Work With our
Cryptocurrency Marketing Experts

  • We led marketing efforts for Cove Markets resulting in 14x traffic increases, #1 primary keyword ranking, 40+ top 3 rankings, and supported their acquisition by Robinhood.
  • Our efforts drive 1.5 million monthly visitors to client sites each month. Since 2015 we’ve delivered 1 million verified leads.
  • Few agencies can claim 30k position #1 keyword search results for clients. Content was at the heart of those results. Last year our writers produced 12.5k content pieces.
DAP Team

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