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With effective SEO, you show up in search queries related to your products and services. Whether you’re a new or established business. Our SEO optimization services help with planning, execution, and bringing you to the next level. 

Complete the form to now to have an SEO expert review your site and reveal:

  • Technical issues keeping your pages from being indexed and how to rank higher
  • How to show up in more searches—even in competitive markets
  • Why your existing content isn’t driving traffic and what to do about it
  • How to create content high-authority sites want to promote for you
  • Keyword and growth strategies of the highest ranking sites
  • How to use Google My Business and Bing Places to crush local competitors
  • How to dominate local search

Schedule your free site review now and you’ll also receive the complimentary eBook, “Content Marketing Strategies to Grow Organic Traffic by 300%.” Download the guide to discover:

  • 14 Content strategies to drive a rush of traffic in 2022
  • Why more content may actually work against you and what to do about it—page 4
  • 63% of businesses don’t do this—do it and skyrocket your organic traffic—page 3
  • 3 secrets to creating viral content people want to share—page 5
  • Do this to boost clicks by 20%—page 6
  • “Rule of 7”—On-page tactics to get found by Google and Bing—Page 8
  • Influencer strategies to crush SEO in 2022

Want to discover why your current SEO isn’t working and how to fix it? Contact us now for a free 15 minute, no-obligation diagnostic consultation. You’re 15 minutes from better SEO in 2022. Act now for your expert SEO review and free content marketing guide.

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Winning SEO Starts with a Mindset

SEO is constantly changing. Google made over 4500 changes to its search algorithm in 2020 alone. 3500 the year before that. With all these changes, It’s easy to get lost in tactical SEO. When you’re going overly tactical, you may be inadvertently gaming the system. The problem with using tactics to game the system is that advances resulting from those efforts may be easily undone during the next round of updates.

Understanding Google’s purpose for updates and adopting a strategic mindset is the key to effective SEO—regardless of changes. Clearly, one benefit of working with SEO services agencies. 

Google is a search engine. They make money by including paid ads in portions of search results pages (SERPs). The only way they can maintain market share is by providing pages most relevant to a user’s query. Users are frustrated when Google returns SERPs unrelated to their queries. Unrelated pages equal bad user experience. Irrelevant results and poor user experience lead to fewer people trusting Google, clicking their ads, and generating revenue. The bottom-line for users is, “give me what I want or I’ll find it somewhere else.”

One SEO Strategy that Never Fails

Asking, “how can we rank higher and get more traffic,” isn’t the primary question. A better question is, “how can we best speak to the wants and needs of those benefiting most from our products and services?” Or simply, “what is the best way to help people get what they want?”

Understanding your prospect’s wants and needs and the myriad of questions when searching for answers is challenging. Who are your customers? What motivates them? Where they are in the sales funnel also influences questions they ask. Some examples:

  • Top-funnel prospects aren’t yet aware of their need for your products and services. Their questions are more general, solution seeking queries such as: 
    • Over-the-counter back pain relief
    • Best natural back pain remedies
    • Non-prescription back pain treatments
  • Mid-funnel prospects compare and consider: 
    • Is white willow bark better than heat patches for back pain?
    • Does ice or heat relieve back pain better?
    • Which hot-pads work best for back pain?
    • Your heat-pad vs their heat-pad.
  • Bottom funnel–they’re ready to buy:
    • Buy X heat-pads online
    • Cheap X heat-pads
    • Stores selling X heat-pads near me

Figuring out the questions various customer types have at each stage of your funnel guides keyword and content strategy. SEO services agencies can help you craft user personas and guide keyword and content strategies for different customer types at each stage of the funnel.

High-quality content and long-tail keywords that solve user’s problems is the key to unlocking SEO value regardless of search engine algorithm changes. SEO services agencies use data to figure out what your prospects are searching for and how to best optimize for traffic and conversions.

Schedule your free site review now and you’ll also receive the complimentary eBook, “Content Marketing Strategies to Grow Organic Traffic by 300%.”