Healthcare Medical PPC PPC for Doctors

PPC for Doctors

Drive new patients to your medical practice fast with PPC. Digital Authority Partners is a full-service healthcare marketing agency. Since 2015, we’ve helped medical practices across the country fill their calendars with new patients.

We’ve won several awards for our healthcare marketing, including Time Magazine’s Innovation Award and Design Drizzle’s Best Digital Agency Award. We are proud to say that healthcare leaders like Blue Cross Blue Shield, Athena Health, and Omron trust us with their marketing.

SEO for Doctors
PPC Management for Doctors
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Google Ads Management for Doctors
Paid Social Media for Doctors

What is
PPC for Doctors?

77% of patients search for medical practices online. With PPC you bid on phrases patients search for and show up in the top results.

75% of all clicks come from the top three search results. We help you show up on top and win patients’ business. In the last decade, PPC has become the ad media of choice for doctors looking to grow their medical practices. No other ad media offers the speed, volume, and flexibility of PPC.


Google reports, on average, PPC generates $2 for every $1 spent. Healthcare PPC averages are $4-$5 for every $1 spent. Comparatively, SEO generates $3-$4 for every $1 spent and the average ROI of paid social is $.95 or negative ROI.

Practices with click-to-call and online appointment scheduling have the opportunity to further optimize conversion rates.

Foundations of
PPC for Doctors

01 Step 1
Defining Your Goals

Gain an understanding of your business, customers, current efforts, and goals.

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02 Step 2
Defining How We’ll Measure Success

Discuss your vision of success with PPC, considering strategies and capabilities.

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03 Step 3
Market & Competitor Analysis

Conduct a SWOT analysis—strengths, weaknesses, opportunities, and threats.

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04 Step 4
Developing your PPC Strategy

Formulate a detailed game-plan containing keywords, bid strategies, traffic and conversion projections, and KPIs.

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05 Step 5
Launching your PPC Campaigns

Push your campaigns live, gather data, and optimize results.

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Helping Healthcare Organizations
Gain New Patients Through Our Healthcare PPC Services

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Learn More About
PPC for Doctors

  • Healthcare
  • • 01 Feb 2022

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Helping Clients
Keep Their Services Top of Mind Through PPC for Doctors

Increased online leads for a monitoring device manufacturer by 50%.

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Increased conversions for a medical device software firm by 40%.

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Helped leading Chicago-based PR firm increase its lead generation by 2.6x.

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Frequently Asked Questions
PPC for Doctors

PPCs’ biggest benefits for medical practices are speed and volume. Depending on your location’s market size, demand for services, budget, and how successfully you convert leads, PPC can rapidly fill your appointment calendar.

PPC improves SEO efforts. Gather data and test keywords and content quickly with PPC before dedicating resources. Once you know what’s working, dedicate more resources to SEO. When SEO efforts take hold, scale back PPC while maintaining or increasing traffic and conversion through SEO.

PPC can help dominate the market of people looking for your services. Remember, the top three search results get 75% of clicks. The right keyword, content, bid and budget strategies ensure you get more clicks and calls than competitors.

77% of patients begin their journey to physicians through online searches. PPC puts you in front of prospects, giving you the opportunity to introduce yourself and begin a relationship. With the right landing pages and strategy, you’ll turn visitors into patients. More new business equals more opportunities to convert patients to brand ambassadors and get more referrals.

PPC results are lightning-fast. Depending on the search volume of keywords in your market PPC can deliver clicks and calls the instant your ads go live. Beware, without a proper campaign setup, you’ll evaporate budget as quickly as you generate traffic. Every click and call costs. PPC requires strategy and expertise, ensuring you extract maximum value from every action. Get help now.

PPC platforms use automation. For instance, Google can optimize your campaigns for conversion. Using data Google displays ads with the highest probability of conversion. Data collection takes time. So, while it’s possible to hit the ground running with PPC, your campaigns aren’t initially optimized. Over time, you’ll get higher-quality traffic for a lower cost as campaigns optimize. Typically within 1-3 months.

PPC is fast but it can be costly. Compared with other ad media for the value it delivers in qualified leads, PPC is second only to word-of-mouth, and SEO. Phone books are dead. Specialist directories can be cost-effective but often produce low volume. PPC is considerably more cost-effective than TV, radio, and direct mail.

One survey reports that medical practices spend an average of $169 to acquire a patient using PPC. Remember, on average, PPC returns $4-$5 for every dollar spent. As long as you’re generating strong returns, the cost isn’t the issue. The issue is the uncertainty of whether your initial investment pays off. Agencies give you the best chance of recovering your investment through high returns. Contact us.

Use the following calculation for determining ROI: (Revenue – Cost) / Cost x 100 = ROI%. Get revenue by determining the number of new patients acquired through PPC and the value of each visit.

PPC for Doctors

SEO for Doctors
If you want to have a strong online presence, you need to rank at the top of major search engines. DAP’s SEO experts will integrate top SEO practices in your digital marketing plan, so you can expect consistent growth and a high-ranking website.
Local PPC for Doctors
Show up first in local searches when prospects seek medical services in your area.
PPC for Doctors Campaign Management
End-to-end campaign management from PPC specialists for cost-effective sales and lead generation.
Local PPC for Doctors Management
Geographically target high-value visitors searching for your practice areas.
Google Ads Management for Doctors
Google is the 900-pound gorilla—we’re Google Ads experts and can keep the gorilla from pounding your budget.

Case Studies

Healthcare

Omron

  • Smartwatch app awarded “Best of CES,” 2019
  • Three year product roadmap
  • Native mobile app and Alexa integration enhance the user experience
View case study
Healthcare

Athena Health

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • Inspired culture change
View case study
Healthcare

Blue Cross Blue Shield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of managed health reports
  • Worked with stakeholders to determine the most relevant data to display
View case study

The DAP Approach to
PPC for Doctors

Laying the foundation for reliable new patient outreach
01
Defining Your Goals

Meet via phone, Zoom, or in-person to gain a full understanding of your current efforts, competitors, goals, and expectations.

02
Defining How We’ll Measure Success

Once we know your goals and expectations we’ll provide you with a clear picture of how we’ll track success.

03
Market & Competitor Analysis

Perform a SWOT analysis evaluating your strengths, weaknesses, opportunities, and threats against your competitors.

04
Developing your Doctor PPC Strategy

Plan the keywords, content, and funnels to guide new patients to your practice.

05
Launching your Doctor PPC Campaigns.

Execute our plans, continually monitoring and adjusting your campaigns to meet our goals and maximize the value of your ad spend.

Why Companies Choose to Work With our
PPC for Doctors Experts

 

  • We’re experienced.PPC can turn into a money pit without experienced specialists constantly optimizing your campaigns—we do that.
  • We’re On-Time and On-Budget.You want quick results and a good return on investment—we do that.
  • We’re Award-Winning..A five-time award-winning healthcare marketing agency with verifiable results—indeed.(ROAS).
  • We’re Focused on the Future. We advise you on strategies, best practices, technology, and tools to scale your growth over time.

Drive More Targeted Traffic With the Help of Our
PPC for Doctors

Contact us to get started.
312-820-9893