B2B Fractional CMO

Meet the Marketing Visionaries Shaping the Future of Business for Our Clients

Lewis Goldman

New York, New York

Industries: Legal, Financial Services, Fintech

Specialities: Marketing Optimization, Brand Positioning, Marketing Analytics

Previously at

Rose Lee

Los Angeles, California

Industries: SaaS, Technology, Consumer Services

Specialities: Growth Marketing, Partnerships, MarTech

Previously at

Carrie Pastolove

New York, New York

Industries: Nonprofit, Music & Entertainment, Fashion & Beauty

Specialities: Fundraising, Revenue Growth, Business Development

Previously at

Alan Gold

Boston, Massachusetts

Industries: B2B, SaaS, Technology

Specialities: Go-to-Market, Lead Generation, New Product Innovation

Previously at

Christal Westbrook

Los Angeles, California

Industries: eCommerce, Retail, Apparel

Specialities: Go-to-Market, New Product Innovation

Previously at

Amy Parker

Chicago, Illinois

Industries: Retail, eCommerce, Fashion

Specialities: Go-To-Market, Marketing Analytics, Marketing ROI

Previously at

90 %

of businesses fail. Avoid fatal mistakes with an Interim CMO.

70 %

of businesses rashly try to scale before establishing product/market fit.

42 %

of businesses misread market demand - something an experienced CMO can easily fix.

40 %

of businesses achieve profit through effective marketing leadership. Be one of them.

Call or Text: (888) 846-5382

The Case for Digital Authority Partners: Your B2B Growth Marketing Authority

B2B Marketing Leadership

We have partnered with over 100 companies generating $10M-$100M, bringing Fortune 500-level experience to drive faster market growth.

Revenue Growth Engineering

Our fractional CMOs increase qualified leads by 200% and cut sales cycles by 40% for B2B companies.

Strategic Market Authority

We translate complex B2B solutions into market-leading positions, driving a 300% increase in C-suite engagement and 45% higher deal values.

ROI-Driven Execution

From demand generation to ABM campaigns, our systems have helped B2B clients reduce CAC by 45% while doubling pipeline value.

What Our B2B Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”

Tyson Schroeder Vhanti

“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”

Bijan Vafaei Head of Marketing at Wage

“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”

Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione

“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”

Lizzie O'Rourke Vice President of Marketing at DecisionLink

“Digital Authority isn't the cheapest agency in Chicago. But it's the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning - they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.”

Cera Stan CEO & Founder

$fractional-cmo$

Schedule a Meeting with Our B2B Fractional CMOs Today

Find out how a B2B Fractional CMO can grow your business. Book a consultation Today!

2023 Top Marketing
Strategy company

by Clutch

Fastest-Growing
Private Companies

in America in 2022

Time Top 100
Digital Innovation Award

by Time Magazine

2023 Outstanding
Achievement in
Internet Advertising

by Internet Advertising Association

Meet Our Featured

Rose Lee is a seasoned veteran of international marketing, product marketing management, and customer success. She can point to countless concrete examples of driving revenue and scaling B2B companies — from startups to enterprises with $40+ billion in revenue.

“I firmly believe that successful marketing must deliver tangible results, such as increased sales, profits, and an expanding customer base. Clients often commend my ability to articulate the value of complex, multi-tiered services and products clearly and compellingly to customers.

I am frequently sought after by B2B clients to be a growth architect, serving as an interim Chief Marketing Officer. I specialize in diving deep into ROI Marketing & Analysis, Demand/Lead Generation, and Voice of the Customer marketing."

If you want to crush the B2B marketing game, Rose Lee is an excellent choice as your B2B fractional CMO. ”

Speak to a B2B Fractional CMO Today

Book a free consultation with a B2B fractional CMO to start building the strategy to put your business-to-business marketing team on track for success.

How Our B2B Fractional CMOs
Help Your Company Prosper

1
Evaluate Your Current Marketing Strategy:

Your B2B fractional CMO will audit your current marketing stack, identify winning elements, and adjust what needs to be adjusted to make it a well-oiled machine.
2
Implement and Modify Your Marketing Plan:

A B2B fractional CMO can put your marketing strategy into practice, steering the ship with expertise and making any necessary course corrections.
3
Boost Your Digital Presence:

Many B2B companies lag in their digital presence. A B2B fractional CMO can take steps to change that, bringing a wealth of experience leading digital transformations to the table.
4
Automate and Scale:

The key to scaling is to automate processes — so you can take a working process and multiply its impact without using extra resources. B2B fractional CMOs can help you automate to scale.
5
Evaluate your Search Engine and Media Buying Strategies:

Search engines and paid media form the core of most B2B companies’ digital marketing strategy. Your B2B fractional CMO will evaluate your SEO and SEM strategies to make the best use of those resources.
6
Strengthen Your Branding, PR, and Content:

Your B2B fractional CMO can help you refine your brand — or build it from scratch — and devise content and PR outreach strategies to communicate that identity to the world.
7
Recruit Reliable Vendors and Top Talent:

Successful marketing strategies depend on partnerships between strong service providers and team members. A B2B fractional CMO can make connections and put those pieces in place.
8
Monitor KPIs and Optimize Spending:

KPIs (key performance indicators) tell you if your marketing efforts are working. A B2B fractional CMO can identify the most relevant KPIs, guide analytics implementation to read them and help the team use them to make data-driven spending decisions.

B2B Fractional CMO
Frequently Asked Questions

What is a B2B fractional CMO?

“CMO” is an acronym for “Chief Marketing Officer.” A CMO is a top executive — part of the “C-suite” — that has final leadership responsibilities over all things marketing. A “fractional” CMO is a CMO that, instead of serving only one company, serves multiple companies on a part-time, contract basis, often at an hourly rate. “B2B” means the fractional CMO has specialized knowledge of B2B marketing practices. A B2B fractional CMO enables growing B2B companies to get experienced marketing leadership without paying for a full-time CMO.

Is a B2B Fractional CMO Right for My Company?

If your B2B company grows quickly, you may need more time to save. Your marketing team (if you even have one) may be in desperate need of leadership to make the most of the growth spurt. But many growing B2Bs don’t have the luxury of adding a C-level executive full-time, along with the six-figure compensation package. If this is the case for you, a B2B fractional CMO may be the perfect fit.

If you don’t plan to or are not ready to hire a full-time CMO but need the temporary or part-time services of a CMO, a Fractional CMO — basically a CMO who spends a fraction of their workweek helping multiple companies on temporary contracts — may be the way to go instead.

How Do B2B Fractional CMOs Work?

B2B fractional CMOs sign a contract with the client company for a certain number of hours per day or week over a set period of months. Schedules must be coordinated, including team meetings and accountability checkups with the marketing team and the rest of the C-level executives. The B2B fractional CMO may work on-site or remotely and will charge an hourly rate.

When Should I Bring in a B2B Fractional CMO for My Company?

It may be time to bring on a B2B fractional CMO if your company is growing rapidly, but you don’t have the budget to devote to a full-time CMO. CMOs can command compensation packages north of $260,000. You might not be there yet … but that doesn’t mean your marketing team doesn’t need leadership. Periods of fast growth are like “lightning in a bottle” — you don’t know when you’ll catch it again, and you want to make the most of your momentum while the getting is good.

A B2B fractional CMO is an affordable option to put a good head on the shoulders of your marketing team when it matters the most. The B2B fractional CMO may be able to put processes in place to keep the marketing team on track even after the CMO’s contract is over.

What Makes a Good B2B fractional CMO?

The best candidates for a B2B fractional CMO are marketing professionals with executive leadership experience and a specific track record of success leading B2B marketing efforts. The candidate should also be organized, decisive, able to think long-term and make big things happen quickly. After all, they won’t be there forever, so they need to make the most significant impact possible.

Close Bigger Deals & Scale Faster with DAP's Fractional CMOs

Don't just compete—dominate your market with expert B2B fractional CMO leadership. We cracked the code - now you will too!

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