Austin Fractional CMO

Research and analysis are critical first steps in driving marketing growth. Market research helps you better understand and serve customers. SWOT analysis evaluates internal and external strengths, weaknesses, opportunities and threats affecting your business and marketing.

CMO consultants provide marketing team motivation and leadership through organization and alignment of processes, tools and technology. Team leadership also provides purpose and direction in defining roles, responsibilities, and accountability ensuring everyone is aligned to the mission and working effectively towards shared goals.

They can also help with more specific elements of your marketing such as channel selection, digital strategy (ex. SEO,SEM, Marketing Automation, Email, Social Media).

Sales and marketing alignment present some of the biggest challenges and opportunities for revenue growth for B2B businesses. Sales and marketing alignment removes information silos, and unifies sales and marketing around shared goals, customer pathways, and joint KPIs.

Effective search engine optimization is highly strategic. Our consultants have a suite of SEO, keyword, and competitive analysis tools to discover your most profitable opportunities and exactly reveal the time and effort required to overtake your competitors. After a content audit and thorough analysis we present you with an SEO roadmap, point you to resources, and assist your team in executing the strategies.

Paid media (PPC, paid social, display, native ads, and remarketing) can make revenue soar incredibly fast. It can also turn into a money pit without proper strategy, guidance, management, and optimization. Our consultants build strategies around the best paid opportunities or the 10%-20% of marketing efforts leading to 80%-90% of results.

Companies often get lost in the weeds while performing conversion optimization, focusing efforts so granularly on-page that funnel optimization becomes disjointed. Our Austin-based fractional CMOs develop high level through-funnel strategies in optimizing for the user experience or buyer journey. Funnel optimization at each stage is the evergreen path to cutting costs while maximizing returns.

According to HubSpot, email marketing returns $36 for every $1 spent. Although this varies widely by industry and business, our experience working with clients across many sectors attests to the unmatched returns of effective email marketing. Our consultants assist with email strategy, marketing automation, promotional strategies, content, messaging, and segmentation.

Content audits tell our consultants where you currently stand and provide direction to reach your goals. Audits reveal what content is working and what isn’t. They also provide insights into easily updatable or editable content for driving enhanced results with minimal effort. Finally, content audits help identify information gaps in your buyer journey, hindering conversion.

Content gap analysis looks at the content and SEO efforts of your top competitors to identify opportunities and weaknesses in their content strategy we can capitalize on. When you work with our Austin fractional CMOs, you get the benefit of proven gap analysis processes and matrices refined over time to achieve maximum usefulness.

Strategy starts with users. You can’t build effective product, price, place, and promotional strategies without the who, what, where, when, and why of prospects’ needs. Our consultants harness proven methodologies for researching, identifying and understanding these elements. They also create user personas that define content, messaging, and strategies with the highest likelihood of response.

Your funnel is your buyer’s journey. It anticipates and addresses prospects needs through all stages in the decision-making process — awareness, consideration and comparison, and decision/action. Funnel strategy identifies trigger events and actions along the buyer’s journey, ultimately resulting in a sale or lead. Understanding the buyer’s journey informs overall strategic planning.

Analyze your current team structure and processes against your goals. Examine your resources, consider future needs, and team structure of the most successful organizations inside and outside your industry. Your needs will determine how we work together developing organizational and staffing opportunities that make the most sense.

Our Austin Fractional CMOs are well-versed in navigating the hurdles of swift talent acquisition for rapidly progressing companies. A significant advantage of collaborating with our consultants is the ability to tap into their expansive networks and agency resources, effectively bridging both interim and long-term talent voids.

Merging expertise with analytical insights, our Austin-based Fractional CMOs assist you in discovering the organizational strategies and structures that are most beneficial for your business. Our CMOs introduce structured processes and modern technology, eliminating data silos to foster unity, efficiency, and alignment in your business strategy.

We assist you in pinpointing and establishing both individual and team performance benchmarks aligned with objectives and crucial outcomes. Our Skilled Austin fractional CMOs offer the guidance, industry-leading approaches, and tactics essential for inspiring teams. Our experts employ scalable marketing methodologies to amplify team productivity and efficiency, paving the way for swift and sustained growth.

We perform a brand audit identifying your customers, competitors, positioning, messaging, value proposition and how well your brand supports sales and marketing efforts. Brand audits may include any or all of the following: data analytics, surveys, focus groups, internal and external interviews.

Where do you fit? Our consultants look at your customers, competitors, and offerings to determine your niche in the marketplace. We evaluate your comparative advantages and disadvantages, differentiation, and segmentation in determining the best messaging and right audiences.

We help you identify what’s special about your brand and tell your brand story. Your brand story connects with the people you serve. Powerful brand messaging is transformative. It can not only skyrocket profits and growth, but can literally save dying businesses (think Old Spice, Apple, Target).

Like you as an individual, brand identity is the “who” of your brand — your brand personality. We help you identify and crystalize brand value, mission, vision, and the cultures you associate with. Our consultants help you become instantly recognizable to “your people.”

Market automation drives revenue by keeping you connected with prospects and existing customers so you can sell more, more frequently, and for higher value. On average, according to HubSpot, email returns $36 for every dollar spent. Our consultants advise you on strategies and technology to scale marketing automation and deliver results.

We’re a HubSpot Certified Partner Agency. Our consultants are brand agnostic and have experience with and can advise you on a range of CRM systems. Coming from our full-service digital agency, our consultants have access to our agency development teams and engineers who can clarify any questions involving migrations and integrations.

A website built on a content management system has several advantages: flexibility, extensibility, integrations, easy updating and management by content managers and non-technical personnel. Our consultants are technology agnostic. Our agency advocates the world’s most popular content management system powering nearly half of all websites worldwide — WordPress.

Our Austin Fractional CMOs excel at leveraging data insights to enhance the marketing value for businesses in the Austin area, ensuring every marketing dollar is effectively leveraged to get your company the best ROI on marketing spend.