Locations Las Vegas Consulting Marketing Strategy Consultant

Las Vegas Marketing Strategy Consultant

Digital Authority Partners is a team of innovative, experienced marketers and strategists providing Las Vegas businesses marketing consulting services to drive next-level growth. We work with industry leaders and clients large and small. We have proven success working with over 300 Fortune 5000 businesses.

Whether you need broad strategic consultation or help with specific channels or marketing initiatives we have experts to help. Contact us to learn more about our consultants and discover the value we can bring to your organization. Keep reading for more information on our Las Vegas marketing strategy consulting services.

Call or Text: (888) 846-5382

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Work with Las Vegas’s Top
Marketing Strategy Consultants

Whether you’re a global eCommerce brand or a Las Vegas pizza shop, connecting with audiences digitally is important. 81% of consumers search online for a product or service intending to purchase.

Digital Authority Partners deliver Las Vegas businesses strategies for driving traffic and conversion online. At any given time, we’re working with dozens of businesses across a range of industries. We know what works and what doesn’t because we are driving the road of traffic and conversion daily. We also have a suite of analytics and competitive intelligence tools that helps our consultants accurately gauge the effort required to overtake competitors and increase online visibility.

We have advanced knowledge of all digital advertising channels including SEO, pay-per-click, display, native ads, paid social, earned social, remarketing, co-marketing, email marketing and automation and can advise you on the best performing channels and strategies for your market and industry. We can provide you with objective third-party consulting services, working with your in-house teams, vendors, and service providers. As a full-service agency, we also provide management of all the above.

Helping You Set
the Foundation for Marketing Success

Marketing Audit

Define Marketing Direction

Organize Your Marketing Team

Set Up Marketing KPIs

Scale Lead Generation

Growth

Understand Your Customer

Imagine knowing what motivates your target audience. Through a comprehensive marketing audit, we’ll identify the behavior, psychology, and expectations of your ideal consumers. We leverage that information to meet consumer needs and gain targeted advantages over your competition.

Document the Customer Journey

The customer journey isn’t simply about clicks. It reveals what the customer wants to accomplish, what questions caused hesitation during the buying process, which motivators drove decision making, and more. As your Las Vegas marketing strategy consultant, we’ll evaluate every aspect of the customer journey to gain new insights.

Define the Ideal Customer Experience

If you could choose the optimal outcome at every stage, what would the customer experience look like? Our marketing and strategy experts will map out the ideal path, giving our teams a clear destination to strive for at every step in the process of building your marketing strategy.

Personalization and Targeting

If you could talk to each consumer individually, you’d be able to personalize the messaging to each of them. As your Las Vegas marketing strategy consultant, we aim to personalize conversations at scale. We’ll capture user intent and study behaviors heighten personalization across target audiences.

Brand Strategy

How can we develop and position your brand to achieve your long-term vision? That is our mission as your Las Vegas marketing strategy consultants. Our experts will carefully consider consumer needs, business objectives, and more to conceptualize the ideal brand strategy.

Digital Strategy

The digital landscape is constantly evolving, which means you need a flexible digital strategy that can adapt to changing consumer needs. Our team will take a data-focused approach while discovering the most efficient ways to build relationships and engage with your target audience.

Content Strategy

The number of marketers actively using content marketing is up 70% from last year. As the world continues to gather new information about how to harness content, we can plot specific ways to achieve your goals through content. We’ll find both innovative and proven avenues to connect with your audience.

Marketing Plans

Through the compilation of brand, digital, and content strategies, we’ll develop the playbook for your marketing approach. From budgets to messaging to demand generation and business outcomes, we’ll define objectives and outline the path to each destination. This is an end-to-end marketing process based on your brand, goals, and audience.

Marketing Objectives

How will you measure success? As your Las Vegas marketing strategy consultant, Digital Authority Partners will set clear marketing objectives that unify your marketing, brand, and sales strategies. Using key metrics to gauge performance, we’ll use these objectives to guide marketing efforts.

Communication Strategy

How you speak to your audience affects how the audience responds. We’ll work with your teams to define messaging that speaks to consumer pain points and clearly presents key brand or product benefits. We’ll then align every marketing channel and point of communication through that specific language.

Content Calendar

Meeting content milestones, hitting on SEO targets, spotting content gaps—all of the above and more will be accomplished through your content calendar. A constantly evolving content calendar tells all parties which content to create, when to create it, and the stated purpose.

Tools and Processes

We now have clear objectives and milestones. The next step in our journey is to install specific processes for reaching those objectives. We’ll consider your vision, strengths, weaknesses, and more to establish marketing processes that elevate your Las Vegas business.

Traffic

The foundation of online metrics is traffic. We analyze your baseline traffic against the differences produced by your marketing efforts.

Conversion

Probably the next most important metric outside of return on investment. Are visitors taking action to convert from visitors to sales or leads?

Click Through Rates

Click through rates tell us how well your content and keywords match the intent of your users. There also an important metric in determining quality score in paid campaigns.

Return on investment

Return on investment is the most important metric. If you’re getting fantastic traffic and high conversions but the cost doesn’t justify the spend it’s time to rethink strategy.

Omnichannel Lead Generation

Increase lead volume through omnichannel distribution. Ominchannel strategy helps businesses by balancing near-and-long-term results. Typically paid traffic for near-term results, and earned traffic for long-term results.

User Personas

Deep-dive into your customer data, and speak with you and your team to gather as much knowledge as we can about your prospects. With that information create personas identifying messaging and content that best speaks to the needs of your prospect types.

SEO / SEM Strategy

Effective strategy is at the heart of digital marketing whether through paid or earned channels. Deep strategy separates the most successful marketers from the competition.

Through-Funnel Conversion

Through-funnel conversion is an art and science of transforming your strategy into tactical plans for moving prospects from awareness to consideration to decision.

Long-term vision

Crafting your long-term vision is paramount to marketing success. As your Las Vegas marketing strategy consultant, we align our marketing strategy with your brand vision to produce campaigns and communications with consistency.

Silo Breaking

By nature, different individuals and departments seek to enhance their own value by hoarding information. Through proven marketing strategies and processes, we’ll break down those silos and facilitate an environment of collaboration. This creates a constant, open stream of valuable information that can optimize your marketing strategy.

Analytics

Data-driven companies are 58% more likely to beat revenue goals than those without a focus on data. That’s why Digital Authority Partners is committed to informing every decision with key analytics. No more guesswork. Measurable results will show us the path toward greater success at every stage.

Mentorship and Knowledge Sharing (from fractional marketing experts to onshore employees)

While the perfect marketing plan will deliver long-term results in a vacuum, you know that personnel and processes will change over time. By installing mentorships and knowledge-sharing protocols, we’ll ensure those long-term results are achieved no matter how many evolutions your business experiences.

Helping Companies Reach New Heights
Since 2016

Healthcare

In healthcare, the patient experience starts online. Search engines drive three times as many hospital website visitors as traditional media. That’s why content marketing is a key component of any healthcare marketing strategy.

As your Las Vegas marketing strategy consultant, we’ll begin with deep audience research. How do they behave? What expectations do they have of healthcare providers? We’ll use this understanding to craft targeted brand, digital, and content strategies. We’ll also take into account your key objectives. Do you want to drive more leads, increase the number of phone calls from prospective clients, and increase online marketing ROI? We tailor our proven marketing strategies to your goals.

According to Google, roughly 5% of all searches on its platform are related to healthcare. That’s why SEO and content marketing will play integral roles in your success. By elevating your content to the first page of search engine results pages (SERPs) and delivering the type of information your target audience is seeking, Digital Authority Partners can create lasting lead generation funnels. How can we reach Page 1? We focus on cutting-edge strategies like technical SEO, which helps search engines better understand how your content delivers value to individuals searching relevant terms.

FinTech

In Las Vegas, money is constantly changing hands. As the lines between financial transactions and technology continue to blur, opportunities for exponential growth are in the hands of FinTech companies.

25% of customers are willing to try new banking services, according to surveys. The vast majority of those customers note accessibility, personalized service, and faster delivery as reasons for their interest in potentially switching to FinTech solutions. As these statistics trend upward, FinTech is becoming more and more mainstream within the fabric of American commerce. And with exponential growth on the horizon (FinTech is expected to grow at a CAGR of nearly 24% until 2025), FinTech companies with robust and innovative marketing strategies will be the ones to claim significant market shares.

As your Las Vegas marketing strategy consultant, we’ll allocate a significant amount of time and effort planning your brand strategy. Why? Brand perception is driving growth in FinTech. Consider that Apple Pay makes up 92% of mobile wallet transactions in the United States. Consumers know and trust the Apple brand, so they’re willing to utilize Apple services. Digital Authority Partners is here to build your business into a respected, trusted, and value-driving brand that aligns with your long-term vision.

Law offices

When selecting a legal resource, consumers take into account proximity, reviews, and response times. Are you targeting the right audience and facilitating a customer experience that results in consistent conversion?

At Digital Authority Partners, we understand the marketing opportunities and pitfalls that exist within the Las Vegas legal landscape. For example, of the 8,500 licensed attorneys actively practicing in Nevada, more than 2,200 don’t track their leads at all. Yet installing effective points of analysis is a direct path toward optimizing your marketing strategies. And online search is a key driver of prospective leads for law offices. Approximately 33% of consumers begin their search for a lawyer online, and 96% of people seek out legal advice online. As your Las Vegas marketing strategy consultant, we’ll focus on robust content and digital marketing strategies to place your messaging on the screens of your target audience.

We’re also prepared to improve your web conversions through both subtle and transformational changes. For example, law firms incorporating video into their websites are experiencing a 41% increase in traffic. Our experts are here to help you identify your ideal consumers, plan out the perfect customer journey, and implement proven strategies that lead directly to your business objectives.

Legal

Las Vegas has many legal service options available to residents. Similar to other sectors, clients are looking for the most convenient services in the local area.

Each legal service has a different target audience depending on their niche. A criminal law firm will not attract the same clientele as a notary. With this in mind, the first step to driving organic, local traffic to your website is to ensure that it is SEO. Not only will this make you stand out from other legal service providers in the Las Vegas area, you will build credibility amongst your customers. SEO practices include backlinks from other websites and using frequently searched keywords.

Additionally, downloadable content is also an effective way to target your audience. This content could include information about a specific law practice and FAQs. Your customers – and potential customers- can feel confident that you can provide them with all the services they require. The Las Vegas Content Marketing Agency is here to guide you through all your marketing options and make your legal services business a success.

Professional Services

We help professional services firms stand out among the competition through deep marketing strategy. Understanding your prospects, questions and problems they hope to solve helps us develop through-funnel strategies for attracting, engaging, and converting visitors to leads.

We’ve worked with with 300+ businesses since 2016. Contact us to learn more about about our Las Vegas marketing strategy consulting services and view case studies. We’re happy to share past success we’ve had helping professional service organizations grow.

Real Estate

Did you know that property listings with video receive more than 400% more inquiries than listings without video? How else can Digital Authority Partners instantly improve your leads, views, and conversions?

For 43% of recent buyers, their first step in the home buying process was to go online and search for available homes. And 97% of recent home buyers used the internet to search for a home at some point in the buying process. Consider that 73% of home buyers interviewed only one real estate agent during their home search. Being first means obtaining a new client almost three-quarters of the time, which means you can’t afford to let leads click anywhere else.

As your Las Vegas marketing strategy consultant, we’re committed to identifying and scaling your most effective marketing strategies. Our data-driven approach means you’ll see measurable results along the way, allowing you to make educated decisions on how to best allocate your resources.

You’ll Be
In Great Company

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Schedule Your
Free Consultation

Questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your Las Vegas Marketing Strategy needs.

Alisa Weiss

Las Vegas, NV

7251 West Lake Mead Blvd., Suite 300
Las Vegas, NV 89128

Why Las Vegas Companies Choose Us
For Marketing Strategy

We’re Experienced. When combined with our proficiency in digital marketing, our knowledge of the Las Vegas area gives our clients a distinct advantage over their competitors.
We Deliver On-Time and On-Budget. Deep experience combined with a suite of analytics and competive analysis tools enables us to make highly accurate projections of time and resources required to deliver the desired results.
We’re Award-Winning. Multiple prestigious award winning agency with awards from TIME Magazine, The Web Marketing Association, and The Consumer Electronics Association, and including “Best Digital Agency Award” winners.

Some of our work

Financial services

Kyros Insights

#1 ranking for ‘loyalty program liability’ and page one SEO results for multiple keywords.
13.54% click-through rate on email (vs. ~2.5% industry average)
41% increase in email subscribers
4 minutes average time on site (~ double industry average)

View case study

Technology

Dickson

10% increase in total leads YoY
18% reduction in bounce rate
71% increase in email click-through rate
3x increase in form conversion rate

View case study

Professional Services

Technology

Table XI

14% increase in pageviews
20% increase in organic traffic
10% decrease in site-wide exit rate
6% more sessions per user

View case study

Telecommunication

Sigos

Redesigned client’s website in less than 90 days
Improved lead generation across desktop and mobile
Strengthened SEO rankings for key services

View case study

Healthcare

Omron

Smartwatch app awarded “Best of CES,” 2019
Three year product roadmap
Native mobile app and Alexa integration enhance the user experience

View case study

E-commerce

Frommer’s

5.2X improvement in time on site
39% increase in effective Cost Per Thousand Impressions (eCPM) revenue
200K subscribers receive the newly optimized email campaign

View case study

Want to meet with our team?

Book a meeting directly here

Why Choose Digital Authority Partners
For Your Marketing Strategy Needs

Strategy and execution

We’re a full-service agency with experience and knowledgeable consultants across every digital touchpoint. We can help not only with omnichannel marketing strategies, we also have the team to execute them when it makes sense.

We live and breathe digital marketing

Digital marketing is in our DNA. It’s the foundation for the success we’ve delivered to each of our clients. 300+ client relationships since 2016 are a testimony to the knowledge, skill, and experience we have with digital marketing.

Full transparency

One factor that turns clients off and can put a quick end to relationships is lack of transparency. You want to know how your money is spent and what actions we’re taking on your behalf. You should know. We operate with full transparency and are always available to support you with answers to questions you have.

Las Vegas Marketing Strategy Consultant