Digital Authority Partners (DAP) is an award-winning San Diego-based digital services agency that helps small businesses, enterprises, nonprofits, and government organizations harness the power of data analytics to scale, solve problems, and serve their customers and users at the highest level.
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We live in a data-driven world. Data surrounds us, like the sap of a maple tree waiting to be tapped into. Organizations that tap into their data have a valuable asset on their hands. Organizations that learn to interpret that data can leverage it to grow, optimize, and prosper.
DAP helps organizations of all sizes and verticals tap into that sweet flow of data–but we go further. We help those organizations interpret that data, identifying key performance indicators (KPI) and extracting priceless insights from it.
Few industries have more to gain from data analytics than the healthcare industry. Harnessing healthcare data can save lives and improve outcomes for patients. Breakthroughs in artificial intelligence (AI) and machine learning (ML) enable medical professionals to analyze vast quantities of data in search of patterns. Expect more sensitive diagnostics, more effective treatments, and new preventative treatments.
Patient data collection is easier than ever. The advent of wearable devices and remote monitoring enables doctors, nurses, and other medical professionals to collect a patient’s vital data and monitor treatment plan adherence from afar. Even when the patient isn’t in the clinic. Like any data, this critical data needs analytics architecture. A San Diego analytics agency can help you make sense of this data and use it to produce better patient outcomes.
The benefits of data analytics don’t stop there for clinics, hospitals, and retail healthcare providers, either. These organizations can additionally benefit from the operational efficiency and market targeting available through non-industry-specific data analytics. Organizations that use digital marketing and offer digital health services like telehealth or telemedicine can use data analytics to monitor and optimize those activities and campaigns.
Fintech solution providers know the importance of their data. As with many classes of software, data analytics can reveal a wealth of information about the usability and adoption of their solution—the effectiveness of marketing and branding campaigns creates a complicated user experience. Fintech also has the extra burden of fraud detection to comply with regulations and protect themselves and users. Data analytics can be particularly useful in the detection of anomalous patterns that could indicate fraudulent behavior. A San Diego analytics agency can help a fintech company put tripwires in its analytics architecture. It provides early warnings of possible fraud to investigate as part of their risk management and quality assurance practices.
Data analytics can help streamline and optimize operations and processes, including machine-learning customer service algorithms that synthesize user data. Help personalize and customize the experience and direct users to the information and functions they need, without human input.
Financial markets are treasure troves of data. Analytics that crunch publicly available market data can be used to analyze trends, enabling fintech providers to offer better financial services to clients. It’s all about the numbers, and financial services are a world of numbers—a world of data waiting to be analyzed.
Most prestigious institutions of higher learning predate the age of data science. As a result, they don’t know how powerful data can be to colleges and universities. These institutions face greater competition than ever—for faculty, for academic honors, and most of all, for students. People seeking degrees and certificates have a worldwide educational marketplace to choose from. Even famous schools need to focus on branding to stay on top.
Data analytics plays a huge role in modern branding. Colleges and universities can split-test messages and product or service offerings, using data analytics to pick the most effective messages. A great San Diego analytics agency will target the best branding message that doesn’t undercut the traditions of the past that many schools cherish.
Another advantage data analytics can help schools gain in student retention—keeping students after they get them. Student data can help schools correlate student attrition with specific risk factors, so schools can intervene with students who are at risk of leaving before they leave.
Schools are more than their academic offerings, though—they are complex operations, most of them crying out to be optimized, automated, and streamlined. As with any complicated organization, data analytics can provide key insights into operations and processes, cutting costs and increasing efficiency.
From the outside looking in, retail organizations look like they are about products. Retail industry insiders know the truth—retail is about data more than it is about products. Data tells the story that retail entrepreneurs and managers need to maximize revenue—in other words, to make payroll, keep the doors open, and turn a profit.
A San Diego analytics agency can help you pull actionable insights from your sales and marketing data—what products to upsell and cross-sell to which customer persona. What marketing channels are working, and which ones need improvement. Which brand messages are working, and which ones need refined to open up new market share.
Proper attention to data analytics can help retail organizations scale. Key performance indicators like cost per conversion, average cart value, and customer lifetime value can help retailers determine if marketing efforts are profitable. Create a marketing campaign that sells more than it costs, and you have a scalable solution.
Data analytics can also help retailers manage inventory, time restocks, and track seasonality; identify top-selling products and market-test ideas for new products. Even streamline or automate back-office operations to cut costs.
Law firms and attorneys tend to be late to the data analytics party. This is ironic because data has played a key role in the legal profession for hundreds of years. But the data is usually “dirty”—incomplete, non-standardized, and nearly impossible to analyze without consigning a poor paralegal to data-entry purgatory. One of the best advantages a San Diego analytics agency offers a law firm is the ability to collect and analyze data automatically. Lawyers and attorneys can not only speed up their data processing and extract valuable insights but also harness the power of data they never could before. Produce better outcomes for clients in the process, leading to boosted reputation. Automation of data analytics can also help attorneys scale and do more with less staff, with no sacrifice to the quality of services offered.
Attorneys often depend on SEO (search engine optimization) and SEM (search engine marketing) to raise brand awareness. The content market plays a huge role. SEO and content marketing can be hard to quantify in terms of ROI. The proper analytics can quantify these organic marketing processes so law firms can understand where their marketing dollars are going and how well it is working.
A professional service provider who doesn’t harness data is missing out on a major asset. Through their marketing efforts and digital experiences, users are giving them feedback—tons of feedback, ripe to be mined for actionable insights. But without the right analytics, professional service providers like accountants and financial advisors will never hear those voices.
A San Diego analytics agency can put all that data on the table and help professional service providers interpret it and set company policies and outreach based on it.
Data analytics play a key role in tracking the success of digital marketing campaigns, from content marketing to social media marketing. SEM (search engine marketing) and SEO (search engine optimization) are also a part of this. A coherent analytics strategy can help professional service providers make sense of this complicated web of efforts—to identify which ones are working, which are most cost-effective, which to double down on, and which to improve or discard.
Analytics can also help professional service providers keep track of their competition and the marketplace they operate in, responding to new trends with fresh marketing efforts and new service offerings. They can also use analytics to identify opportunities to streamline, optimize, reduce costs, and scale.
Have questions about your next San Diego analytics project? Schedule a consultation with a DAP expert today and find out what we can do for your San Diego business.
We’re Experienced. Not everyone knows how to read the numbers. It’s a specialized skill that takes years to master. We have that level of mastery. DAP’s team of analytics specialists knows how to implement the right analytics tools, identify KPI with laser precision, and draw actionable insights from the data.
We Deliver On-Time and On-Budget. Time is money when it comes to analytics. The faster you can react to the data, the better position your organization can achieve. DAP helps companies leverage this fact into an advantage by fast implementation of data analytics, customized to your budget.
We’re Award-Winning. DAP has been honored for its digital services with several prestigious industry awards. We’re thrilled, but also aware of the responsibility that comes with being lauded in one’s field, and we strive to honor that with a continued commitment to excellence, in analytics and other services.
We’re Future-Focused. Data and analytics advance rapidly. An analytics strategy needs to evolve in order to adapt to changing requirements and environments. DAP designs analytics solutions that can grow with you into the future you envision for your organization.
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Digital experiences exist to serve users. Without user involvement, the experience is just glorified window dressing. To get the most value out of your digital experience—and to offer more value through the digital experience—you need to know how users are interacting with that experience.
Analytics set up “observation posts” where user behavior can be tracked and counted. With enough data, patterns begin to emerge. You may find out that users gravitate toward a particular feature, which you may want to prioritize for improvement, or that they’re getting hung up on a particular feature of your experience, indicating problems worth addressing.
Many organizations don’t even understand their own digital experience. Stakeholders may have one idea about the most important features or core value offerings, but users may have a completely different approach. Stakeholders’ opinions and business goals matter, but ultimately they don’t get to decide—the marketplace gets to decide.
Analytics can reveal hidden opportunities to enhance, pivot, or expand a digital experience or software solution to become more useful to its users—including new opportunities to monetize, expand market share, and increase the ROI of the digital experience. Analytics may suggest an entirely different, more prosperous direction in which to take the digital experience.
Modern organizations cannot afford to “go with their gut.” In a data-driven age, following the gut instincts of management and stakeholders is an actively destructive culture path—one that favors ego and one upmanship at the expense of results. How can an organization progress if every stakeholder is guarding his or her turn, intent on being right?
By contrast, data doesn’t lie. When properly interpreted, data is like a compass, inexorably drawn toward magnetic North—it points the way to the best course of action, ego aside. Once they commit to following the data rather than guarding their turf, stakeholders can begin to work together as a team, united in a common goal of following the data to prosperity.
