Beginner’s Guide to PPC Management
PPC, or pay-per-click advertising, is a form of digital marketing where businesses can display ads on search engines and social media platforms and pay each time their ad is clicked. It's a popular way to generate leads and sales because it allows businesses to target potential customers who are already interested in what they have to offer.
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However, running a successful PPC campaign is not as easy as it sounds. There's a lot of planning, research, and testing that goes into it. And, if you don't have experience with PPC, it can be very overwhelming. That's where a PPC agency comes in. In this article, we'll cover everything you can expect from a PPC agency and how they can help your business succeed.
What Does a PPC Agency Do?
A PPC agency is a company that specializes in planning, executing, and managing pay-per-click advertising campaigns. Some of their typical duties include:
1. Industry Research
Typically, when you first start working with a PPC agency, they'll begin by researching your industry. This will help them understand your target market and the keywords they should be targeting. It's essential to do thorough industry research so that your campaigns are successful and you don't waste any money on targeting irrelevant audiences or keywords. By understanding what your target market is searching for, the agency can create ads that are more likely to be clicked and convert into sales.
2. Website Analysis
After they've researched your industry, the next step for a PPC agency is to analyze your website. They'll look at things like your website's design, content, and overall user experience. This analysis will help them understand what changes need to be made to your website so that it's more likely to convert visitors into customers.
For example, if your website's design is outdated or not mobile-friendly, the agency may recommend that you invest in a new website design. Or, if your website's content is thin or poorly written, they may suggest that you hire a copywriter to create unique, high-quality content.
3. Understanding the Competition
You likely have competitors who are also running PPC campaigns. In order to be successful, your agency will need to understand what your competition is doing and how they place their ads. This information can be used to create a more effective campaign that targets the same keywords but with a different approach. This will help potential customers choose your ads instead of your competitors.
4. Keyword Research
As we mentioned earlier, targeting the right keywords is essential for a successful PPC campaign. Your agency will use various tools to research the best keywords for your campaign. These tools help them understand how often specific keywords are being searched and how much competition there is for those keywords. Once they've identified a list of target keywords, they'll create ads that are optimized for those keywords.
5. Copywriting Services
The agency will also be responsible for writing the copy for your ads. This includes the headline, description, and call-to-action. The copy should be compelling and accurately reflect what you're offering. It should also be written in a way that targets your specific keywords so that your ad is more likely to show up in search results. Having copy that converts is essential for a successful PPC campaign.
6. Strategic Campaign Planning
Once the research is done and the target keywords have been identified, it's time to start planning your campaign. Your agency will work with you to create a campaign that meets your specific goals. This includes setting a budget, choosing the right platforms, and deciding on the ad format. They'll also create a schedule for when your ads will run and how often they should be rotated.
7. Ad Creation
After your campaign has been planned, it's time to create the actual ads. Your agency will use the copy and keywords they researched to create optimized ads for search engines and social media platforms. They'll also ensure that the images or videos used in the ads are high quality and accurately represent your brand.
8. Testing & Analysis
Once your campaign is up and running, your agency will continuously test and analyze the performance of your ads. They'll make adjustments to things like the copy, images, target keywords, and ad schedule based on the results of their testing. This helps to ensure that your campaign is as successful as possible.
There will be people who visit your website but don't take action. This could be because they're not ready to buy yet, or they got distracted and forgot about your website. Either way, you don't want to lose these potential customers.
That's where remarketing comes in. Remarketing is used by your PPC agency as a way to target ads to people who have already visited your website. These ads will be shown to them as they browse the internet or use social media. This is a great way to remind potential customers about your product or service and encourage them to take action.
Your agency will also provide you with regular reports on the performance of your campaign. These reports will include information on things like the number of impressions, clicks, and conversions your ads have received. They'll also include information on the cost-per-click and cost-per-conversion. This information will help you understand how successful your campaign is and whether or not it's meeting your goals.
Is a PPC Agency Worth It?
Running a successful PPC campaign requires a lot of time and effort. If you don't have the time or resources to do it yourself, then working with a PPC agency is worth it. They have the experience and knowledge necessary to make your campaign a success. And, they'll be able to save you a lot of time and money in the long run. If you want potential customers to consistently turn into paying customers, then working with a PPC agency is the way to go.
Work with Digital Authority Partners for PPC Campaigns That Convert
Digital Authority Partners is a full-service digital marketing agency that specializes in PPC campaigns. We have a team of experienced copywriters, strategists, and analysts who will work with you to create a campaign that meets your specific goals. Contact us today to learn more about our services and how we can help you grow your business.