• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Manufacturing
    • Government
    • Legal
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Increase ROI on Your Dental PPC Campaign
pay per click campaign_close up young man hand touch screen on digital tablet to use marketing tool and check traffic research of pay per click program on web page for online business and lifestyle concept
Marketing & SEOHealthcare
December 18, 2022

Increase ROI on Your Dental PPC Campaign

Avatar for Peter Devereaux
Peter Devereaux
Peter is a Marketing Director with extensive success in SEM/PPC, SEO, email, social media, and digital marketing that...
Read more

Get in touch with Peter

Healthcare PPC
1416 views
Avatar for Peter Devereaux
Peter Devereaux
Marketing Director
Peter is a Marketing Director with extensive success in SEM/PPC, SEO, email, social media, and digital marketing that drives revenue across multiple channels.
Read Less

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

For many dental practices, pay-per-click (PPC) advertising is the best way to generate traffic and convert leads into new patients. PPC for Dentists is fast and accurate and it’s one of the most omnipresent types of advertising for many different reasons.

What are those reasons?

In this article, we’ll take a close look at the potential impact of PPC ads on your marketing ROI (return on investment).


If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!


 

What Is PPC for Dentists?

pay per click_IoT, Internet of Things, online shopping, digital marketing, E-commerce, business and technology concept.

Pay-per-click ads appear at the top of search engine results pages (SERPs). Yet, advertisers only pay for those ad placements each time someone clicks on their ad. This kind of ad appears very much like a regular search result and this service is available on all search engines.

Dentists also have the opportunity to have their ads appear on targeted websites, in YouTube videos, on social media feeds, and lot’s more. Yet, the efficacy of a PPC campaign depends on much more than ad placement. We will talk more about that in this article.

The bottom line is that PPC is essentially a tool that allows dentists to “buy visits” on search engines and popular media, as opposed to attempting to reach new patients through organic methods. For example, search engine optimization (SEO) is at the core of every great marketing strategy but it takes months to rank a piece of content, while paid ads can work in a matter of minutes.

Why Paid Advertising Can Increase ROI for a Dental Practice

paid advertising_Paid advertising in Online Marketing charts on the page.

     1. PPC for Dentists Can Produce Instant Results

Indeed, PPC ads work incredibly fast and online users are exposed to these ads as soon as the campaign is activated. This is perfect for dentists that need to generate revenue quickly or take advantage of special offers that might attract new patients. Yet PPC is also suitable for any dental practice that wants to bolster its marketing strategy.

It’s worth remembering that PPC campaigns get better over time because marketers learn to use short-term results to improve ad performance.

     2. Statistics Show That PPC Ads Generate Revenue

Studies illustrate how the average cost per click is more than $6 for a dental practice but it’s also true that when a dentist acquires a patient, they can be worth thousands of dollars over many years. That is to say, the risk to reward ratio is especially high.

Research also shows that online users are 50% more likely to click on a paid ad instead of an organic listing and most people cite ads as being helpful for online search. As if that’s not enough, the potential reach is huge for this type of advertising, and PPC is shown to nurture a higher conversion rate than other marketing methods.

Search engine platforms enable dentists to track progress by providing access to key metrics. Measuring progress is easy with this data and it’s this transparency and statistics which assures dentists that want to see the actual results.

     3. More Control Over the Budget and Return On Ad Spend

PPC advertising is budget-friendly because dentists can not only decide which keywords to target but also the maximum spend they wish to deploy on each campaign. You only pay for every click with this type of advertising which means a dental practice can see exactly how many prospects a PPC ad might be generating.

This provides a dental practice with lots of control over the budget and peace of mind in terms of the extent of risk involved in a PPC campaign. Dentists can easily calculate the return on ad spend (ROAS) for different demographics, areas, or search queries.

     4. PPC is the Most Targeted Advertising Out There

PPC advertising is incredibly accurate because dentists can narrow the focus of a campaign to a very specific target audience. It’s possible to group individuals based on their age, location, career, interests, and many more filters based on hard data.

Advertisers can also decide exactly when and where to display these ads– and timing is everything for dental patients. After all, most people prefer to avoid the dentist and only make contact when they have an issue that demands immediate attention. This means dentists can use PPC ads to be in the right place at the right time, and this combination of targeting and timing has truly changed the game for advertisers.

     5. PPC Can Improve SEO Performance Immensely

As already mentioned, search engine optimization is at the core of every great marketing strategy, and so is insightful data. This is often the kind of data that can be extracted from a PPC ad campaign because dentists can use this process to test various keywords and identify where they can find the best results.

In other words, SEO and PPC target the same people, keywords, and audiences and the feedback from a PPC campaign can be used to improve the overall SEO strategy.

Paid ads can also improve the ranking of content which can help dentists reach page one of the search results for valuable keywords. This can improve brand recognition which increases website authority and leads to better conversion rates down the road.

Final Thoughts

The success of PPC for dentists is influenced by many variables but every marketer agrees on one thing – PPC advertising is very effective! Unlike other types of marketing, there is no lead or wait time, and dentists can activate a PPC campaign overnight.

But what if it doesn’t go to plan?

Setting limits to the budget will protect dentists from overspending and PPC ads can be deactivated just as quickly. If dentists are still concerned about taking the leap, a marketing agency can help ensure the practice is achieving the best possible ROI.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

on-site search_Creative female IT developers coding web site collaborating while working on design layout choosing right colors and multimedia on informal meeting in friendly atmosphere in coffee shop using devices
Marketing & SEO
Mar 20, 2023
How To Reap the Benefits of Top Quality On-site Search Ability

Giving your customers a chance to quickly find the content or product they need from your site greatly enhances custo...

Digital Authority Partners
Pranjal Bora Head of Product Management
Read Article
website strategy_Business Concepts
Marketing & SEO
Mar 20, 2023
Winning Website Strategy for Coveted ‘People Also Ask’ Ranking

In addition to organic search and paid ads claiming prominent spaces on Google search engine results pages (SERPs), y...

Digital Authority Partners
Pranjal Bora Head of Product Management
Read Article
on-site search_A computer laptop is isolated on a white background with a magnifying glass searching the internet.
Marketing & SEO
Mar 20, 2023
7 Best Practices for Better On-site Search Capability

Reliable on-site search functionality is critical to on-page search engine optimization (SEO). An on-site search capa...

Digital Authority Partners
Pranjal Bora Head of Product Management
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382