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Eight Tips for Increasing Sales with Ecommerce SEO
We have relied heavily on the internet to process transactions and boost business sales. However, the competition has become more challenging. Ranking higher on search engine results pages (SERPs) to receive more inquiries has become a battle of innovative strategies.
Most people are on social media, and you need to take advantage of it. Update your social media pages with the current product or service offerings. Add the “Buy Now” button and integrate ecommerce into your account so that you can accept direct digital payments.
SEO Opportunities on Social Media and Ecommerce Websites
Upgrade your website so that you can boost your SEO marketing campaigns. To help you increase your sales, consult a reputable ecommerce SEO agency.
Financial stress rose as frequent lockdowns and restrictions affected more businesses. In addition, the recent pandemic financial stress has prompted business owners to ask themselves what will work in internet marketing today. What are the most effective SEO strategies that will help boost sales?
People have become more particular with their spending habits and chosen to cut expenses and go thrifty. They resort to buying necessities and prefer convenient payment processes.
You can stick with that basic premise and recreate your strategies on that idea. For example, make the product or service search more accessible for your target market by going to the media channels they use.
Provide more payment options such as bank fund transfers and other digital money transfers. Clearly explain clearly how you will keep the data customers provide on social media confidential so that they will feel safe to buy from you. Post your credibility evidence by stating that you comply with government policies on business permits, data privacy, and Covid -19 protocols.
Post product reviews, testimonials, and video content so that customers can see your brand’s credibility and your products’ authentic look and feel. Providing the comfort level your target market needs boosts your brand's reputation and helps increase your conversion rate.
Below are 8 SEO tips for increasing sales for your ecommerce business:
1. Go Local
As people get used to staying home for a long time due to the global health crisis, you can adjust your marketing efforts through local marketing. Add your location to your usual keywords (e.g., SEO digital marketing agency Las Vegas).
Local SEO geo targeting enables you to saturate a ready market within your community or region and foster faster interactions because of familiarity and referrals from networks of friends on social media.
Going local also lets you partner with nearby stores and shops to collaborate on local events and connect to the target market. This tactic will help you generate direct leads, receive instant inquiries, and respond to instant messages. Local marketing is a practical way to generate immediate sales nowadays.
Remember to add a location map and contact information to your website and social media sites.
2. Register with Google My Business
Enroll your business in Google My Business to improve your website’s visibility. Ensure your business information is correct, including the description, address, email, and phone numbers.
Registering your ecommerce site with Google My Business will help drive local results within your community. Local geotargeting works well for getting immediate inquiries and handling local customers.
Processing their orders and shipping the goods will be easier and faster. You will gain more sales in a short time. Enroll your website in other local directories so that your business gets more exposure.
3. Add a “Buy Now” Button and Digital Payment Options
A “Buy Now” button prompts the interested buyer to purchase the product right there and then. Again, this conversion is an efficient strategy to move your prospect to the next step.
Make sure that your online payment gateway is ready to accommodate the client. You can always upgrade your social media site to an ecommerce account so that you can accept digital payments. You can also integrate your social media account with other accounts to widen your channel and reach more target audiences.
4. Add Video Content to Your Social Media Posts
Video can educate your prospects about your brand. It gives a more realistic feel to your products and services and minimizes anonymity on the internet. Have a relatable social media specialist tour the prospects through videos.
You can partner with vloggers or influencers to create video content for you. Choose talent who can represent your brand and who shares the same values. They should have a similar target audience. You can also create your own YouTube channel and start featuring your products and services in your vlogs.
5. Add Live Chat to Your Social Media Pages and Website
Live chat finds interested clients right away. Offer personalized messages that address their needs and concerns about your products or services. This process also provides an opportunity for you to deliver your sales pitches and close deals.
Live chat captures direct inquiries from your website or social media page. Maximize the opportunity and convert the queries into sales. You can pre-set your answers to frequently asked questions (FAQs) and give auto-responses to queries when you are offline.
6. Revive Email Marketing
Email marketing is still in because most people continue to use email to check for business correspondences and process personal transactions. Engage the target market one step closer to making an actual purchase by staying close to their communication platforms.
You can use email marketing for following up prospects who have shown initial interest in your products or services but haven’t pushed through with the payment. Send newsletters about the products or services they are interested in and provide more blog posts.
7. Update Meta Tags and Hashtags on Your Website and Social Media Pages
Research better keywords for your brand via Google Keyword Planner, Google AdWords, and Google Trends. Analyze which keywords are ranking via Google Analytics. Fix broken links and bounce rate using your Webmaster Tool.
You can ask an SEO expert to work on your back-end and fix technical issues. For example, they can update your meta tags so that your website can rank better on SERPs.
Aside from meta tags, you can use hashtags on your social media to pump your ranks. Think of words that best describe your brand, products, or services. Add a location to your hashtags and include these in your posts. You can combine meta tags and hashtags to boost your SEO campaigns.
Hashtags are powerful when used strategically. Populate your social media with relevant hashtags and keywords and link them to your sites to improve your organic visibility. As a result, you can connect to more relevant users with a more affluent link-building base.
8. Dedicate Landing Pages for Your Most Popular Products or Services
Using Google Analytics, determine which products or services most of your customers and clients favor. List them down and create keywords that attract similar customers to these products or services.
Ask your web developer to design the landing pages and apply SEO strategies. For example, link the landing to your social media pages and other sites to attract potential customers and invite traffic. Also, add “Buy Now” buttons to the landing pages to persuade prospects into making immediate purchases.
To help you evaluate your SEO efforts, you can contact an SEO expert in Las Vegas and other places to help you start an SEO audit. Having regular assessments of your efforts can fix troubles and remedy concerns.
With innovative ecommerce SEO marketing strategies, you can maximize your business’ earning potential. Get started with your ecommerce SEO campaigns by having a digital marketing expert by your side.
Contact Digital Authority Partners today to help you reach your target market and boost your sales month after month. We have vast experience in SEO ecommerce web design, and we can upgrade your website’s software technology to meet the latest industry standards.