How Injury Lawyers Unlock Success With Great SEO Strategy
A great search engine optimization (SEO) strategy supports the success of any business. That includes personal injury law practices, whether they work with a personal injury SEO agency or not. You can also get expert help by following the top tips and tricks of the trade.
Here are what you need to know to make a solid and reliable SEO strategy that works:
- What SEO does for personal injury lawyers,
- Five steps to creating a great SEO strategy.
There’s a lot to discuss, so get ready to take notes.
Are you tired of investing in search engine optimization without seeing any tangible results for your personal injury law firm? We have the solution that will make SEO work effectively for your firm.
How SEO Helps Personal Injury Lawyers
Unlike other businesses, a personal injury law practice does not have the luxury of building loyal repeat customers as a reliable and stable source of revenue and growth. How awful would it be for a person to want to see a personal injury lawyer multiple times in their lifetime?
However, that does not mean that repeat clients are out of reach. Accidents happen, and some people find it hard to avoid them (e.g., car accidents). The point is that learning how to draw a steady stream of new clients is the more reliable option for personal injury lawyers.
SEO, therefore, serves a critical function for this business. For instance, with the help of a personal injury SEO agency, lawyers can build a strategy that puts them in the best position to reach new clients. Keywords, content, and reviews are all vital to success online.
Through them (and other elements of SEO), you elevate your rank on search engine results pages (SERPs) and appear more relevant to your target market. More than that, SEO is key to building a strong brand and fostering a good reputation, without which drawing clients is harder.
SEO is also critical to how you build authority online and offline. It helps you find many avenues to display your expertise while aiding others. In short, SEO is a great overall tool that has too many functions to count. Leaving it out of your business and marketing strategies is unwise.
5 Steps for Excellent Personal Injury SEO
SEO has many facets that you should consider, and it can be challenging to know which ones are most important for your law firm's online success. As stated above, keywords, content, and reviews are all priorities and are often among the first strategies a personal injury SEO agency suggests for websites.
Some advanced SEO strategies that lawyers need include reputation management and backlink building, both of which, along with the previous three, we explore in more detail below. You can apply these yourself or consult a personal injury SEO agency to help you personalize them.
1. Identify Your Target Market
Personal injury law is broad, and it is inevitable and expected that every lawyer has a range of cases that they are willing to accept. Whether due to choice, confidence, or ability, all lawyers have an area of specialty. That affects, if not dictates, whom your law practice considers its target.
For instance, injury lawyers who take on medical malpractice cases have a target market made up of patients who have suffered added health issues due to a negligent doctor. That shapes the keywords they should aim to rank for and how they define their practice to get clients.
2. Create Educational Content
Laws are complex and hard to understand, which often means that people are unaware of their rights and do not know when to seek legal counsel. By creating content that helps your target market know the law better, you show them how to protect their rights with your legal expertise.
Educational content should be a priority in your SEO strategy because it is a good way to put your target keywords to work and make them appear more often in search results. Content helps attract quality backlinks, too, which adds to your SEO score and makes you more credible to potential clients.
3. Get Authoritative Backlinks
Backlinks vary in quality, so you must put your best foot forward with content to get links that help instead of harming your SEO. Backlinks grow website traffic because Google and other search engines care whether your content is a relevant and reliable resource for users.
Your backlink profile affects your rank in searches. Authoritative sites such as news outlets and popular blogs provide the best backlinks because they share some of their credibility when they link to your content. That tells search engines and users that your content is correct and helpful.
4. Encourage Leaving Reviews
Reviews are another asset that reinforces your law practice’s credibility and capability. When a person leaves a positive review on your website (or profile or listing), they trust you and your service. That helps any potential client better assess if you fit their specific needs.
Be proactive in getting more reviews by making the process easier for your clients. Give them a set of guide questions and place the review form in a visible area. You can also send a short email asking if they could leave a review with the link to the form; just do not harass them for it.
5. Do Reputation Management
Not all your clients will have positive feedback on your business. Some inevitably have complaints or negative sentiments, but your reputation does not have to suffer. For instance, work through the issue with the client and resolve it.
You can also set up plans to avoid reputational disasters before they happen. Some steps you can take include knowing when a potential crisis is happening and how to address it. Create a set of protocols and allow appropriate and sufficient time to respond.
A great SEO strategy can benefit personal injury lawyers because their target audience typically consists of one-time clients. Creating an educational blog to help people understand the law better can do wonders for SEO.
Need help creating a personal injury SEO strategy? Contact Digital Authority Partners to learn how we can help.
Want To Meet Our Expert Team?
Book a meeting directly here